Leverage your e-Commerce SEO strategies

ePropel is an SEO agency that helps companies to accelerate their website's organic visitors through our proven 3-step system. Our team has more than 20 years of experience and is driven to deliver exceptional results for our clients.

Let’s get down to business!

‍SEO is a critical necessity of any e-Commerce website. If you are an e-commerce business owner who wants to increase your ROI through organic traffic and e-commerce website optimization, then you come to the right place.

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But first, let me tell you this, it is crucial to start SEO on the right foot when handling your e-commerce SEO campaigns. SEO feat can be tricky if you don’t master the ins and outs of improving your website’s organic ranking and rolling your e-commerce store up to the top of Google’s rankings the right way.

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Alternatively, there are many SEO tools that you can use to do the heavy lifting on your site for you. But as an entrepreneur with a full plate already, hiring an e-Commerce SEO company who already learned the ropes of search engine optimization would cut down your golden time spent in marketing. Instead, you can devote your precious time and focus on things that truly matter in your business.

Accelerate your organic growth

For entrepreneurs, their focus is key to success. Speaking of focus, you can truly concentrate on running your business if you hire an SEO expert. Whatever business niche you are in, this is a harsh truth: online market competition is cut-throat. So if you want to corner the online retailing market, you need to focus your marketing on giving your customers the best user experience and website’s online visibility. The more SEO has impacted every stage of the customer’s journey, the more your audience is aware of your brand.

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Good thing? Absolutely. So, make it your rule of thumb to ensure that your SEO strategies aim to enhance your website’s customer experiences. And since most users interact with their smartphones nowadays to find products, services, and answers to their queries, integrating digital experiences with on-site touchpoints becomes more important than ever.

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In particular, to consistently get more leads, consider the different ways your customers interact with your brand; this gives you more opportunity to be seen on Google. Ranking highly on Google is equivalent to having a store in a great location. You will get huge sales simply because you are in the perfect place when people want to spend their money.

IF:

You are an SEO manager looking to upscale your client’s business

a business owner trying to find innovative ways to increase your ROI

a growth marketer who is passionate about finding a more effective way to get more traffic and be found by potential customers

you want to supercharge your e-Commerce SEO

Sounds familiar?

Read on...

eCommerce SEO: How can it skyrocket your brand?

There are many questions here, and the main one is why does e-Commerce SEO matter in your business? Without further ado, here are the BIG takeaways why you should do e-Commerce SEO for your website…

SEO: a gold mine of opportunity!

Before we dive into details on e-Commerce SEO, first things first. It is crucial to know the basics of eCommerce SEO and understand how it helps scale your business.

E-Commerce SEO is a low-hanging fruit that any entrepreneur can take advantage of. Compared to paid ads and social media, e-Commerce SEO has the best potential to increase your organic traffic without so much effort and money to burn. Suppose you have invested more in growing your social media in the past, but it’s not translating into sales, website visits, or conversions. In that case, it is time to recalibrate your marketing strategy to get maximum results.

On a side note, bringing in more sales without risking splashing out your money on advertising is a great way to build your e-commerce empire. Too good to be true? Yes, BUT most of the time, this is easier said than done.

Is SEO not your thing?

We’ve got you covered! ePropel helps many e-Commerce businesses unlock massive traffic and get real results by utilizing effective e-Commerce SEO strategies with clear ROI. As part of the process, we will analyze your website to identify SEO errors, keyword opportunities, and effective tactics to outrank competitors.

Reality check: your online store can’t do anything powerful without SEO. Every marketing effort is judged according to the impact it makes on your business’s bottom line. Optimizing your website is the best side hustle you can invest in. If you complete the necessary SEO legwork now, you will be saved in the future once results are coming into full swing.

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The subtle changes in your e-Commerce SEO strategies will help you get more organic sales to your website, making a big difference in your e-commerce store’s financial health. All you do now is push as hard as you can to get off to a flying start for your internet marketing efforts.

Additionally, be fully aware that there is no road to easy success. If there was, let me tell you, you would get lapped by people who gave their all at the competition. By all means, to be successful in the online marketing feat, SEO needs to be done right from the beginning. Same with SEO, the nail needs to be hit on its head to get the desired results.

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These insights are just the start. Anyone considering taking their online business to the next level must chase the elusive unicorn to create multiple income streams. Finally, once you get the right people clicking through your website from those search engine results, you will practically make sales on autopilot. Yes, you heard it right - you will make MORE money every month in passive income without any recurring fees and no working on a side hustle. Voila!

Learn the ropes and nail your e-Commerce SEO!

There is no point in creating a beautiful website, and no people are finding it. Of course, this is NOT a good bang for your buck. So if you are an e-commerce store owner, planning to get more visibility and traffic should be a priority after your e-Commerce website is fully launched and functional. Inevitably, there are so many things vying for your attention. To get a handle on your situation, you need to get your priorities straight!

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Another thing to consider is the competition. If you want to stay ahead of the pack, you need to plan your overall digital marketing strategy, come up with an SEO game plan and stick with it. When done correctly, an impeccable SEO strategy has a strong potential of increasing your ROI and getting the upper hand with competitors.

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However, if you cut corners, it might get you ahead for a short time, but it will only cost you a fortune in the long run. This is because implementing bad SEO campaigns can lead you into a hole where you spent a lifetime digging yourself out while your competitors are winning clients. Of course, this is definitely a tough pill to swallow.

To keep you on your toes, here are the best SEO strategies that will help you optimize your website effectively. Let’s dive right into these actionable SEO strategies.

Put another way, keyword research is the first step to any SEO campaign. Like the compass, keyword research points to the direction you will be heading and tells you if you are getting off track.

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‍Actionable step: Strategically insert keywords throughout your e-commerce store that match your search terms. After you run a search, you will find a list of relevant sites like yours. As you continue to integrate the best related and local keywords, it conveys search engines to their core and makes your page appear more relevant to search engines. Once you know the perfect keywords to incorporate in your content, go ahead and optimize your site to rank for other related searches.

Update your SEO strategy consistently!

With COVID 19 virus continuing to mutate throughout the pandemic, e-Commerce sales are predicted to rise over the coming years. Taking advantage of the difficult season by securing your store, revamping new strategies, and leveraging your e-commerce SEO system will significantly impact your overall company’s marketing success and skyrocket your sales.

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If the proper measure is done to maintain your organic traffic, it will help spread your brand like wildfire. If you are currently facing troubled waters arising from the pandemic’s uncertainty and lockdown restrictions, running a small business now becomes a make-it-up-as-they-go-along trial without an end.

On the surface, 2020 is an understatement when you say it’s a tough year for different businesses, big and small. No matter how difficult the business situation you are in, an established e-Commerce SEO system in place is a great lifeline in your storm.

Albeit small companies worldwide struggle to keep their heads out of the water, e-Commerce businesses find themselves a unique advantage. Some of them even considered filing for bankruptcy, but they actually made a comeback - a good sign that e-Commerce has ramped up during the pandemic.

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Uncertainty of the business is inevitable. It can happen anytime. There are times when business is far from picking up, and when this happens, you find yourself in a cash crunch - unable to pay overhead bills, or worse, you struggle to make a payroll.

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Contemplating to shift to e-Commerce and boosting your website through SEO promised unparalleled growth to get through the tough times. Again, if your brick-and-mortar business slowed down because of COVID-19, consider expanding online - such a great way to be on top of trends and make your business competitive again.

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The old saying “No pain, no gain” applies to your SEO endeavor. We’re not going to lie about the magnitude of work needed, and worse, we are not going to sugar coat it to inspire you. SEO is tedious work - you have to plan and implement the SEO strategies with a strict follow-through. A substandard SEO strategy that cuts corners backfires and harms your business. So aim high and don't settle for good enough!

Change your attitude to boost sales

If you are on the top of your game right now, continue to push on because SEO results don’t happen instantaneously, BUT when they do, they come in the form of new, paying customers for your business. Suppose your ranking increases at a snail pace right now while others are primed and experienced instant massive web growth; take heart. It will SURELY yield maximum results in the months to come if you are consistent with your efforts - often, SEO results take time to kick in.

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In essence, It is imperative to keep doing SEO the right way if you want your impact on your audience to be something special. Stay motivated. Focus your eyes on the long-term SEO prize and what lies ahead. Don’t be enticed and distracted by SEO companies offering unethical, low-quality SEO services that promise quick results and provide faster turnarounds.

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e-Commerce digital agency helps save time on SEO

If you haven’t done e-Commerce SEO before, it can seem a daunting, stressful, and time-consuming task. We hear you! You have every right to feel frustrated by SEO. As a matter of fact, you are not alone, as many merchants threw in the towel even before they hit the home run. Because the truth is, it’s SUPER hard to stay consistent when you can’t see any progress. We are impatient to see growth and to get stuff done - and this is pure truth!

While the SEO challenge is hard to beat, shifting your mind and embracing the change are quite helpful. Here’s a powerful quote to reflect on: “Where there’s a will, there’s a way.” And in case you are wondering, the recipes to succeed in your SEO feat with flying colors are dedication, consistency, and hard work. No more, no less.

Still unsure if your e-Commerce SEO serves your business well? Now that we’ve cleared the air, let’s take a look at how you go about things. As we look into the factors in establishing a functional marketing system that works for your business, we will figure out the steps involved in optimizing your site. If SEO actionable steps overwhelm you because you are dealing with a far too full plate, we are here for you if you need expert advice. So, let’s go!

The ePropel Advantage: sustainable e-Commerce marketing system

e-Commerce search engine optimization marketing strategies best practices

In general, ePropel is a small team of digital marketing and SEO experts that will help you weather your e-Commerce marketing storm using a predefined SEO strategy tailored and custom for your business and niche.

SEO can get complex if you are new to digital marketing, but our seasoned and hands-on ePropel experts have specialized experience helping businesses rank on search engines. You are in good hands with us - we know what it takes to catapult your business and bring in more organic traffic to different search engines like Google. There is no need to hire and train an in-house SEO staff and pay a full-time salary to get results. By hiring us, you will get MORE - pay less without sacrificing your business marketing goals.

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We will show you exactly what to do to get more organic traffic and improve your sales and revenue. If you have an existing marketing system already in place that’s only relying upon paid ads to get new leads or focused on increasing your social media presence and engagement, but the traffic doesn’t lead to conversions, now is definitely the right time to conduct a new marketing assessment for your business.

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Let’s say the content you created on social media was engaging and went viral. You only scratch the surface when it comes to marketing your business online — considering that it takes time to get the following base big enough to generate conversions. It’s common to assume that once you’ve set up your website and run some paid social media ads, then you have done the necessary legwork.

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That’s a crucial point, especially if you have thrown in more money to make paid campaigns work. If you overlooked boosting your website SEO, then you missed the chance to make tons of money and generate more sales. This shows that you don’t fully realize the value of SEO.

ePropel: 3 step system to sustainable organic sales

If you are 100% convinced that your site needs optimizing, let’s now sort out the missing ingredients to nail down your SEO strategies. In the past few years, we have set up an effective SEO system customizable for any e-Commerce website. Our process is designed to give your business a competitive edge over its competitors.

Our previous clients have dramatic improvements in their ROI after we laid the foundation for their e-commerce SEO - website optimization was indeed a game-changer for their business. It’s just so amazing how they’ve achieved exponential revenue growth that makes their business much more sustainable.

We understand that as an entrepreneur, your natural instinct is to grow the business. While SEO is not considered an exact art - yet our clients find value in our SEO service. Why? It’s because we guarantee 100% results.

Right now, many companies are hurting during COVID-19. If your business survived but NOT making any profits, hang in there. There’s still hope! While the world is in a state of economic fallout and death tolls have spiraled, it is time to take a leap of faith in the business. Plus, if the compulsion doesn’t go away, this calls to be acted upon.

So as mentioned above, you can still leverage the business even in a pandemic situation. If your e-Commerce business struggles to make ends meet, never lower your expectations, let alone settle for something less.

Remember, business doesn’t grow on trees. Your challenges can be solved by restructuring your marketing plan. It is not just enough to thrive in your industry but aim to dominate in the competition. The amount of work to put in to outrank competitors is massive, but rest assured, your dedication and effort will take you to the cut!

Efficient steps to spy on your competitors

Want a quick answer to why we need to keep an eye on your competitors? Simple - to outrank them! Our competitor analysis strategies will uncover the detail of your rival’s digital marketing tactics, high-ranking content, keywords and search terms they ranked for, and so on.

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Spying on your competitors is never as nefarious as it may seem nowadays. It doesn’t mean stealing their data. Through understanding how your competitors are doing in your market, we can visualize the big picture and take a quick snapshot of the landscape. Basically, this strategy is not about copying but getting an idea of what works and doesn’t so we can improve your SEO game plan with data-backed techniques and ultimately discover the inexhaustible opportunities for your business. Sounds good?

• Outstanding keyword selection strategies for a value-driven content

• Deliver transparent monthly SEO reporting with KPI tracking

• We want you to fully grasp the magnitude of the work we have been doing for your website and get an idea of where your investments go. We will include the KPIs, measurable metrics, and the next actionable items so you can parse information more clearly. You will get an entire rundown of the SEO campaign, understand the traffic the website receives, the changes in keyword rankings, and the increasing sales and leads that come in.