Seven Stages of Website Design and Development Life-cycle

Digital marketing is the third revolution in the economic sector after the industrial revolution and information technology (IT). It has changed the mindset of both businesses and customers. Now-a-days, the authenticity and credibility of any business depend on their online presence. People before visiting the physical store or making any purchase check the reviews of the brand. And this can be handily done by searching for the brand online. Therefore, it has become important for the businesses to retain their position on internet. They can do this with help of Web Development Company or the Online Reputation Management Company. They through expertise in the subject manage to cope with the demands of the changing world.

Website Design and Development Company in US works step by step to give a desired shape and structure to their client’s website. They go through the following seven stages of site formation and development:

1. Information Gathering - It is the stage of researching and discovering information. It is the most crucial task that provides the blueprint for the future of the site. In this stage, the objectives and goals are identified such as the location you wish to operate and the audience you will target.
2. Planning - Without an effective plan, you can’t get anywhere. So, planning is a must for the accomplishment of established goals and targets. In this stage, the developer provides the data and allows the client to have insight into how the website will look. This sitemap is created on the basis of information procured in the previous stage. It depicts the relation between the main areas of the website.
3. Design - This stage involves page layouts, review and approval cycle. All the media contents such as images, videos, graphics are created at this step. One major thing that is to be considered at this point, is to design everything with the perspective of the target audience. Everything, right from the images, logos, and content to colors, and structures should be made in a manner so as to appeal to the customers.
4. Content Writing and Assembly - Content is the king in the world of digital marketing. Therefore, it is important to ensure that whatever, you write is relevant. The content should be able to communicate effectively to the audience of the website and must have calls-to-action. This stage also includes the creation of catchy headlines, text editing, writing new text, compiling the existing text and so on and so forth. It is beneficial to provide all the content during the coding process.
5. Coding - This stage marks the beginning of website creation. Content and graphic designs created earlier is utilized at this stage. Firstly, the home page is made and then all other pages are added as planned while making the sitemap. At this step framework and CMS should be implemented so as to assure that server works properly.
6. Testing, Review, and Launch - Once all the above processes are done, testing is done. It is, however, an integral part of the process. Each and every link is tested to make sure that there are no broken links. Also, the Web Development Company in US check all the forms, scripts and run a spell-check to fix all the errors. They also use code validators to check if the code is following the current web standards. After thorough checking, the website is uploaded to a server. After loading the files, a final test is conducting to assure that data is installed accurately.
7. Maintenance - The work doesn’t stop here. For long term success, it is important to continuously monitor and update the website. And the Digital Marketing Company does that, by regularly checking that everything is working fine.

Thus, they vitalize the horizon of online marketing by providing customized services. They according to the size and scope of the project, manage the time and money, the two most valuable resources for any company. Not just that with the inbuilt departments, the Website Design and Development Company take care of every aspect of site promotion, be it on social media or search engine marketing, so that the client doesn’t have to hire Social Media Marketing Company separately.