Portfolio
Portfolio
Check out some examples of recent work below. You can also find my resume here.
While working at Ellison Ellery Marketing & Growth Agency, I spearheaded the development of a branding + messaging guide for a major public university. All copy was written by me, and I led the strategy and ideation phases of messaging development.
Completed over the summer of 2019, this project entailed creating packaging copy for an upcoming brand of ready-made cocktail mixers. I created custom copy for several different drinks in a romance style as requested by the client, drawing on past bartending experience and utilizing examples of similar content sent over by the client.
Here's an example:
"The margarita, like memories of warm sun and good company, is a piece of summer swirling in your glass. With a touch of orange zest, a whisper of salt, and tart swells of lime, this classic cocktail will have you lost in fantasies of white-sand beaches stippled with a kaleidoscope of umbrellas, the water so blue it mixes with the sky. "
What the client had to say:
"Excellent Story Telling Skills with Copy Writing. I was beyond impressed. In addition, Dylan's adherence to the deadline was spot on which I really appreciated. " -Tia Newman
I've worked extensively with writing, designing, and building workflows for email campaigns across platforms like HubSpot, ActiveCampaign, MailJet, and Constant Contact, and more.
Here are a few examples:
At 97 Display, I wrote and managed dozens of email marketing campaigns for small businesses across the U.S. in industries ranging from home services to martial arts to real estate, conducting research on industry-specific statistics in order to optimize the performance of each campaign. Initial campaign sends often saw as high as 60-80% engagement rates and upwards of 15% click-through rates in industries where the numerical averages were around 20% for open rates and 2% for click-through.
At Ellison Ellery, I've continued working with email for a broad variety of marketing campaigns, both in-house and for clients.
Throughout my marketing career, I've had the opportunity to write blogs on topics ranging from how-to guides to think pieces and newsletters and everything in between. Here are just a few examples of blogs I've written, either with my own byline or with others' bylines:
9 Ways to Improve Conversion Rates in Business Services (also created e-commerce & higher education versions)
Why Microcredentials Could Be the Future of Higher Education
Sending The Right Message: 5 Ways To Increase Conversion Through Texting
As the lead copywriter at 97 Display I worked on hundreds of client websites, creating SEO-rich program pages designed to bolster organic search rankings and drive conversion. Although our company's focus was primarily on the fitness and martial arts industries, I wrote web copy for coworking spaces, HVAC, home repair, real estate, mortgage brokers, and more, conducting keyword research and learning more about specific industries as necessary.
Here are a few websites I worked on during my time at 97 Display:
I've also worked on some that I can share from Ellison Ellery, including:
It's worth noting that these businesses are now at the top of search rankings for their respective keywords and locations. (I can't take all the credit, but effective web copy certainly helps!)
I've written ad copy for a variety of campaigns across a spectrum of industries. Below, you can find an example of ad copy I wrote recently to promote a webinar run by Tiber Health—the goal of this campaign was to attract potential medical students who may fall just short of med school admission, then sell them on a MSMS (Master of Science in Medical Science) program that would de-risk them as candidates and improve their chances of admission in the future.
Long version (copy in description)
Trying to get into med school? We know it's not easy. Are you...
Struggling to get a 500+ MCAT score
Lacking science foundation courses
Searching for an alternative path to get into med school
If so, listen up! We’re about to make your life 100x easier. 👩⚕️
The MSMS provides students with a broad-based, one-year core curriculum that mirrors the first year of LCME accredited medical school programs. The program spans three semesters, with two 18-credit semesters and one six-credit semester (total of 42 credit hours).
Top MSMS students will also be guaranteed admission interviews at partner schools, so you know your hard work will pay off. 📈
Want to learn more? Sign up for our upcoming webinar to get your questions answered! 👇
Short version (copy in description)
82% of our graduates go on to medical school, no 500+ MCAT or 4.0 GPA required. Sign up for the webinar and find out how!
Headline 1: Want to Go to Med School?
Headline 2: No 500+ MCAT Required
Headline 3: Tiber Health MSMS
Description 1:
Learn why 82% of our graduates get accepted into medical school, no matter their academic history.
Description 2:
Our MSMS program uses predictive analytics and algorithms to make you a top candidate.
I've worked extensively on marketing campaigns ranging from webinar promotion to lead magnets to brand strategy + messaging. The workshop below was created and designed entirely by me and delivered successfully to marketing research PhDs and College of Business staff for Western Carolina University. Here are a few examples from campaigns I've worked on, both in-house and client-facing:
I served as the editor for an informational book, which is now available Amazon, about the Miniature Australian Shepherd breed. This freelance project, completed in late 2019, involved developing an unfinished manuscript by adding new content as well as by sharpening preexisting content.
Here's what the client had to say:
"Dylan did an excellent job taking a rough draft of a manuscript and helping to shape it into a great complete book. I'd highly reccomend Dylan for any editing or writing jobs! " - David Anderson
Writing is a passion of mine. While I've published in small online and local magazines, my focus has been on developing my skill set as a writer and becoming more capable of producing impactful, meaningful work.