State of the Industry
State of the Industry
The State of the Industry Address is an annual message presented by Darick Brokaw to a joint session of the Design Technology x community. The message typically includes a technology message and a business report of the industry, and also allows for a proposal of ideas for the future and DTx priorities.
Design Technology Orlando kicked off the year in February due to a desire to introduce the new idea of polling everyone for the topics for the year. That pushed our State of the Industry from January to February. DaricK Brokaw led the night at TLC's newly renovated space on the 17th floor in downtown off with an introduction of the new www.DesignTechnologyOrlando.com website . The origins of this group have a long history.
Design Technology Orlando in Aug. of 2016 was founded by Darick Brokaw with a focus on advanced technologies including Dynamo.
"Design Technology + the host city name is more representative of where we are headed." -Darick Brokaw
After Paul Eberly wrapped up his talk the group took time to review the results of the January meeting where for the first time the group was responsible for creating a list of monthly topics. These were then placed in a open poll on the www.DesignTechnologyOrlando.com website. Voting was open for 2 weeks. As only 7 topics months had no assigned topic, the top 7 were used.
With the house keeping part of the presentation done, the mood was quickly changed with a thought provoking black slide with a single quote. Quite filled the room while many read the words and processed the statement.
"You don’t compete with an existing system
you build a new one"
Darick provided context by asking the attendees who is trying to kick off an initiative or complete one? Then a second question with out hesitation; who is still trying to get worksets correct office wide?. As he explained while anyone is taking the time to setup, standardize, or correct these or other issues that we have all been fighting with for thlast 10 years when will we stop & refocus on more macro issues? Many ask, tell, and mandate such elementary conditions of a process by which we let the software we use dictate our priorities. Are we working for the software or is the software working for us?
No doubt many of us know a BIM or technology lead that has given up or is at least frustrated with the state of progress on such issues. The bad news...., Its stunting our growth! This is causing many to abandon allowing monolithic applications to dictate the way forward. This frustration is making many rethink why fight this mantality and just start fresh where there are no such barriers in the way. Leaving the comfy status quo cruise liner firm for smaller more agile firms with no legacy to fight against while implementing new methods and tools. Don't compete for or change minds of large firms but rather build a new service (not necessarily a firm) with the cutting edge as the starting point and base line of there offering. This leap forging is not yet leading to disruption but appears to be a trend in the making.
Ultimately you can not escape the fire and those dismissing it as a threat will not survive. Like the fire analogy, Change is coming and unlike in the past it is moving faster than we know it to move.
This is still all very abstract thinking up to this point. The next slide is an article from 2014, as seen below.
The more disruptive interpretation of this idea of leapfrogging the traditional process is what is interesting. The Video to the left was used to demonstrate the idea. Begin watching the video before reading on. The video shows a forest fire moving across both an open feild of grass as well as the forest of trees beyond at a pace that is moving but not something many of us would see as a direct treat. Many believe they could simply out run the fire. It is pointed out as slides of the slightly above average run at a 9min. per mile pace (6.5mph) for less than a mile. It is then revealed that the fire is moving at approximately 14mph for 3 days.