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COO | Marketing & Product Leader | International Business
Executive with 25+ years driving product, marketing, and operations strategy for global technology companies and consumer platforms. Proven record scaling distributed international teams, building high-value B2B partnerships with industry leaders, and translating customer and market insights into measurable business results in complex environments across the US, Latin America, and Europe. Fluent in English, Spanish, and Portuguese.
core competencies
Business Operations • General Management • Product Strategy • P&L Management • Customer Experience • Digital Marketing • Market Intelligence & Analytics • International Business • Remote Team Development • Strategic B2B Partnerships • Team Leadership • Agile / Scrum (PSPO Certified)
relevant experience
BRIDGE BASE ONLINE & CANASTA JUNCTION 2020–present
bridgebase.com canastajunction.comChief Operating Officer • Knoxville, Tennessee (remote)
Serve as #2 executive at Bridge Base Online, the global market leader in online bridge, with 1M+ monthly active users and revenue presence across all six continents.
Oversee all business operations, marketing, product design, and customer experience; coordinate with group-level shared functions in engineering, finance, and legal within 52 Entertainment, a 250+ person multinational gaming group.
Manage strategic B2B partnerships with the American Contract Bridge League (ACBL) and major bridge federations worldwide, driving alignment between BBO's platform and organized bridge globally.
Led strategies for post-pandemic retention in a contracting market as face-to-face bridge clubs reopened; held revenue at 4x and monthly active users at 1.7x pre-pandemic levels, far outperforming the broader market.
Rebuilt the customer support team, implementing modern tooling, industry best practices, and performance management.
As GM of Canasta Junction, drove 8x revenue growth through monetization restructuring and subscriber base expansion.
AMERICAN CONTRACT BRIDGE LEAGUE • ACBL 2017–2020
acbl.orgDirector of Marketing • Memphis, Tennessee
Planned and executed a North America-wide marketing strategy to grow participation in Bridge and strengthen the ACBL brand among existing members and new audiences.
Led a marketing transformation, introducing digital marketing, a CRM, lead management, and marketing automation capabilities from the ground up.
Managed a 20-member department spanning marketing, editorial, PR, communications, and member recruitment.
Increased Special Event club participation 80% year-over-year through improved player experience and targeted member awareness programs.
LEXMARK INTERNATIONAL 2010–2017
lexmark.comManager, Competitive & Market Intelligence • Lexington, Kentucky
Provided strategic consulting to C-level executives on competitive intelligence and market trends; managed a $1M+ annual budget for third-party market data vendors.
Led a 10-person team of market analysts across the US and Philippines; supported executive leadership through the company's successful sale to an international consortium.
Senior Product Marketing Manager • Lexington, Kentucky
Coordinated global product definition and launch for a competitive B2B laser and inkjet printer portfolio across a highly cross-functional international organization.
HP INC. 2006–2010
hp.comSenior Category Product Manager • Houston, Texas
Managed a business notebook family for the US, Canada, and Latin America; drove category growth across corporate, enterprise, and public sector segments.
Launched 25+ new products in Latin America, growing market share during a global economic downturn.
Global Product Manager • Houston, Texas
Led product definition and lifecycle for multiple notebook families with engineering and international marketing teams; reached 300,000 units/month in global sales.
Launched a value product line for SMB and emerging markets, strengthening HP's competitive position in high-growth segments.
TEXAS INSTRUMENTS 1999–2006
education.ti.comManager, Business Development • Dallas, Texas
Led a seven-member team (including regional managers in Mexico and Chile) to expand handheld technology adoption in Latin American schools, growing regional sales 20%+ annually.
Product Line Manager • Dallas, Texas
Promoted and transferred to US headquarters to optimize product portfolio for Asia-Pacific and Latin America; launched regional configurations that reduced grey-market activity and improved gross margins.
Educational Marketing Manager • Brazil
Developed and managed TI's educational marketing presence in Brazil, engaging universities, research institutions, and government stakeholders to drive adoption of handheld technology in academic settings.
education
SOUTHERN METHODIST UNIVERSITY • COX SCHOOL OF BUSINESS
smu.eduMaster of Business Administration • Dallas, Texas
Member of the Beta Gamma Sigma — The International Business Honor Society
UNIVERSIDADE ESTADUAL DE CAMPINAS • UNICAMP
unicamp.brBachelor of Computer Science • Brazil
additional information
LANGUAGES
Spanish (native) • Portuguese (native) • English (fluent)
INTERNATIONAL BUSINESS
Resided and worked in the United States, Brazil, and Europe; extensive travel across Latin America and Asia supporting regional marketing teams and business partners.
TOOLS
Advanced Excel/Office • SQL • Tableau • CRM • Generative AI tools (ChatGPT, Claude) • AdOps: AdMob, AppLovin
CERTIFICATIONS
Professional Scrum Product Owner (PSPO I) • scrum.org • May 2020
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