I teach strategy and entrepreneurship at the undergraduate, graduate (full-time MBA, PMBA, EMBA) and doctoral levels. My teaching focuses on learning by doing. 

 Teaching Focus

Entrepreneurship

Strategy

International Business

Technology Entrepreneurship

Venture capital

Teaching Awards and Grants

The Case Centre Best Case Award, Strategy and General Management, 2022

The Case Centre Best Seller Award, 2021-2024

$300k anonymous gift to support the eLab, 2014, SUNY Buffalo

Teachers Ranked as Excellent, 2004. University of Illinois

Teaching Cases

• Li, J. & Y. Li. 2020. Amazon Goes Global 2020 (case no. 9B20M169), with a Teaching Note (case no. 8B20M169w). Ivey Publishing.

|   The Case Centre Award in Strategy and General Management, 2022

• Li, Y. & J. Li. 2015. Amazon Goes Global (case no. 9B14M122), with Teaching Note (case no. 8B14M122). Ivey Publishing.

|   Best seller in 2017

Teaching Experience

All levels

• Entrepreneurship Lab (eLab). School of Management, SUNY Buffalo. 2014-2018

PhD

• Doctoral Seminar in Strategy and Entrepreneurship (MGO796), School of Management, SUNY Buffalo, 2012-2018

• Doctoral Seminar in Entrepreneurship, School of Entrepreneurship, Shanghai University of Finance and Economics, 2017

• Workshop on Entrepreneurship, School of Management, Zhejiang University, 2018, 2023, 2025

Executive Education

• • Entrepreneurship, PMBA, HSBC Business School, Peking University, 2014-2020

  • Strategic Management, EMBA, School of Management, SCUT, 2024

MBA/Masters

• • New Venture Feasibility (MGT709), Lee Business School, UNLV, 2019-present

  • New Venture Creation (MGT710), Lee Business School, UNLV, 2019-present

  • Technology Entrepreneurship (MGO665), School of Management, SUNY Buffalo, 2013-2018

Undergraduate

• • New Venture Creation (UE149), Entrepreneurship Academy, SUNY Buffalo, 2013-2015

  • Technology Entrepreneurship (MGO365), School of Management, SUNY Buffalo, 2013-2018

  • Fundamentals of Strategic Management (MGO403) School of Management, SUNY Buffalo, 2006-2012, 2019

  • Business Policy and Strategy (capstone) , College of Business, University of Illinois, 2004

PhD Students

• • Since 2012, dissertation committee chair/supervisor for 6 PhD students, dissertation committee member for 15 PhD students

Executive Development

• Entrepreneurship. PMBA. HSBC Business School, Peking University. 2014-2020. Students included entrepreneurs as well as executives and professionals from local businesses and Fortune Global 500 companies.

• Strategic Management. EMBA. SCUT.

Student Mentoring

Founding Faculty Advisor, Buffalo Undergraduate Consulting Club (BUCC). 2013-present.

• Founded by an Honors student from my case teaching.

• 1st place, Target Case Competition, 2015, 2017

• Finalist, Wharton Case Competition, 2017

Faculty Advisor, Honors College, 2013

Faculty mentor, Undergraduate credit-bearing internship program, 2013

Process Coach, MBA LeaderCore Program, 2010-2012

Engagement with the Business Community

In the last five years, I have involved more than 40 entrepreneurs, venture capital investors, angels, corporate executives, and professionals in the classroom.