RESEARCH PAPERS IN INDIAN JOURNALS:
1. Santosh M. Shinde 2011.“A study of various factors influencing consumer buying preferences towards toothbrush brands at PCMC area, Pune.” At “Golden research thoughts” (ISSN 2231-5063)
2. Santosh M. Shinde 2012.“A study on Brand Perception & Brand Equity of cell phone Handset in students Perspective in PCME area, Pune” at “Dnyanganga Management journal” (ISSN 2277- 453X)
3. Santosh M. Shinde 2014.“A study on consumer Brand loyalty with special reference to Toothpaste Brands at Pune” in “Journal of management and Administration Tomorrow” (ISSN 2278-9316)
4.Santosh M. Shinde 2018.Brand Preference of Smart Phones of College Students – A Study, in Yashomanthan – International Research journal, VOL- 5, ISSUE -5, ISSN – 2347-8039, July 2018.
RESEARCH PAPERS IN INTERNATIONAL JOURNALS:
Santosh M. Shinde, 2017. Review of Use of Decision Support Systems in Management: A Critical Study in India. in Ajanta - Vol. – VI, ISSUE –II, ISSN – 2277-5730(IF – 4.205), April - June 2017. (UGC Listed)
Santosh M. Shinde, 2017. Workforce Diversity: Review of Capabilities and Confronts. in Ajanta - Vol. – VI, ISSUE –III, ISSN – 2277-5730(IF – 4.205), July - September 2017. (UGC Listed)
Santosh M. Shinde, 2018. Organizational Climate: Realization for development and Success in business, in Ajanta - Vol. – VII, ISSUE –I, ISSN – 2277-5730(IF – 5.2), January – March 2018. (UGC Listed)
Santosh M. Shinde, 2019.Outlining The Significance Of Experiential Branding For Business Development, in Review of Research, ISSN – 2249-894X impact factor : 5.7631, UGC approved Journal No. 48514 volume -8 | issue -8| may-2019. (UGC Listed)
Santosh M. Shinde, 2019.Review And Assessment Of Financial Constraints Of Women Entrepreneurs In Maharashtra, ISSN: 2249-894X, Impact factor: 5.7631, UGC approved Journal No. 48514, volume -8 | Issue -9| JUNE-2019. (UGC Listed)
Santosh M. Shinde, 2019. Effective Human Resource Management With Employee Value Proposition, ISSN: 2249-894X, Impact factor: 5.7631, UGC approved Journal No. 48514volume -8 | Issue -9| JUNe-2019. (UGC Listed)
Santosh M. Shinde, 2019.Brand Equity from Brand Awareness: Study on Oral Care Products in India. Proceeding: “e International Conference on Education, Management, Humanity, Social, Politics, Economics, Science and Technology, Law and Health” ISSN 2657-1889. Indonasia. June -2019
Shinde, S., Gaikwad, S., Deshmukh, A., Pawar, A, 2020.Brand Equity Through Brand Image And Brand Perception Of Oral Care Products: An Analytical Study, in SHODH SARITA, ISSN : 2348-2397, Impact factor : 6.625, UGC care Journal, volume - 7 | Issue – 27, No -2, July-September-2020. (UGC Listed)
Santosh M. Shinde, 2020.Review of Marketing significance of Social Media Platforms for Business Organizations, in JUNI KHYAT, ISSN : 2278-4632, Impact factor : 6.625, UGC care Group I listed Journal, volume - 10 | Issue – 11 No -2, November - 2020. (UGC Listed)