CONFERENCES:

[13] Attended and presented a research paper “Factors Influencing the Consumer's Purchase Patterns of Groceries from Offline to Online - A Review” in Two Days National Conference on Sustainable Business Practices (SBP'22) " organized by Department of Commerce, University College for Women (O.U.), Koti, Hyderabad, Telangana, India during 14-15 September, 2022

[12] Attended and presented a research paper “The Role of Technology Acceptance Model in Employee Retention in the First Quarter of 21st Century - A Review ” in Two Days National Conference on Sustainable Business Practices (SBP'22) " organized by Department of Commerce, University College for Women (O.U.), Koti, Hyderabad, Telangana, India during 14-15 September, 2022

[11] Attended and presented a research paper “WhatsApp: A business tool in and unorganised retail with reference to TAM” in two-day "International Conference on Data Science, Machine Learning and Applications (ICDSMLA-2019)" organized by CMR Institute of Technology, Hyderabad, Telangana, India during 29-30th March 2019.

[10] Participated in "International Conference on New Vistas in Services Marketing with Focus on Financial, Business and Community Services (NCSM'19)" and presented a paper titled "The working capital management of public and private sector enterprises" organized by Department of Commerce, University College for Women (O.U.), Koti, Hyderabad held on 22-23rd February 2019.

[9] Participated in "National Conference on New Vistas in Services Marketing with Focus on Financial, Business and Community Services (NCSM'19)" and presented a paper titled "The working capital management of public and private sector enterprises" organized by Department of Commerce, University College for Women (O.U.), Koti, Hyderabad held on 22-23rd February 2019.

[8] Participated in "National Conference on Rural Banking and Agri-Business for Economic Transformation" and presented a paper titled "Benefits and Challenges of Agricultural Marketing in India" organized by Department of Management, Karpagam Academy of Higher Education, Coimbatore held on 24th January 2018.

[7] Participated in "International Conference on Emerging Discourse in Social Sciences and Management" and presented a paper titled "Niche Marketing- A Strategic Approach" organized by Society for Policy Research and Empowerment (SPRE), at India International Centre (IIC), New Delhi held on 19th-20th January 2018.

[6] Participated in "International Conference on Science, Engineering, Law & Management" and presented a paper titled "The Effectiveness of Online Advertising on Consumer's Mind- An Empirical Study" organized by Elixir Publication, at Republic of Mauritius, held on 1st June 2017.

[5] Participated in "8th International Conference on Corporate Governance: Governance, Sustainability & Responsibility" and presented a paper titled "Current Trends of CSR practices in Indian firms" organized by Centre for Corporate Governance, Institute of Public Enterprise, at Hyderabad, India, held on 19th-20th January 2017.

[4] Participated in "2nd International Conference on Advance Management Challenges in Knowledge Era" (ICAM 2016) and presented a paper titled "Role of Social Media in Marketing" organized by Jamal Institute of Management, Jamal Mohamed College, at Tiruchirappalli, Tamil Nadu, India, held on 26th-27th February 2016.

[3] Participated in "65th All India Commerce Conference of Indian Commerce Association" organized by K.P.B. Hinduja College of Commerce, at Mumbai, India, held on 9th-11th November 2012.

[2] Participated in "National Conference on Challenges in Information Systems & Technology" and presented a paper titled "A Comprehensive study of CRM through Data Mining Techniques" organized by Apeejay School of Management, at New Delhi, India, held on 9th September 2011.

[1] Participated in "National Conference on Islamic Financial System: Prospects and Challenges" organized by Department of Commerce and Business Studies, Jamia Millia Islamia, at New Delhi, India, held on 8th March 2011.