Research

Publications

The Impact of Artificial Intelligence in Education

Shajitha K, Jesintha P. The Impact of Artificial Intelligence in Education. I-manager's Journal on

Artificial Intelligence & Machine Learning (JAIM) , 2025; 3 (1) : 1-7.

The Impact of Social Media Marketing on Consumer Buying Behaviour

Shajitha K, Jesintha P. The Impact of Social Media Marketing on Consumer Buying Behaviour. B-Research , 2024; 24 (1): 45-49.

Consumer Attitude towards Social Media Marketing

Shajitha K, Jesintha P. Consumer Attitude towards Social Media Marketing. NeuroQuantology, Scopus Indexed. 2022; 20 (20): 2730 - 2736.

Problems faced by consumers on social media marketing

Shajitha K, Jesintha P. Problems faced by consumers on social media marketing. IJFANS International Journal of Food and Nutritional Sciences, UGC CARE Listed (Group - I) Journal. 2022; 11(3): 3986 - 3991. Impact Factor: 7.832

Impact of Covid -19 on Online shopping

Shajitha K, Jesintha P. Impact of Covid-19 on Online shopping. Recent technologies and Advancements of Research. 2022: 377 – 382.

Consumer Satisfaction on Social Media Marketing

Shajitha K, Jesintha P. Consumer Satisfaction on Social Media Marketing. Journal of Education: Rabindra Bharati University. UGC CARE Approved, Peer Reviewed and Referred Journal. 2020 - 2021; XXIII, 12 (I): 48-52.

Impact of Social Media Marketing on online purchases of Consumers

Shajitha K, Jesintha P. Impact of Social Media Marketing on online purchases of Consumers. Kala: The Journal of Indian Art History Congress.2020; 25, 11(S): 63-68

Impact of Social Media Marketing

Shajitha K, Jesintha P. Impact of Social Media Marketing. Marketing Mantras of 21st Century in India.2019 - 2020: 95 - 98.

Consumer Attitude towards Online Advertising

Shajitha K, Jesintha P. Consumer Attitude towards Online Advertising. JASC Journal of Applied Science and Computations, UGC Approved, A Peer Reviewed / Referred Journal. 2019;VI (V) : 4096-4101. Impact Factor: 5.8

Presentations

Presented a paper on "The Impact of Artificial Intelligence in Education" in the International Conference, organized by Department of Commerce in collaboration with Cape Research Forum, Women’s Christian College, Nagercoil on 2024.
Presented a paper on "Impact of Covid-19 on online shopping" in the National Conference, organized by Research Forum, Women's Christian College, Nagercoil on 2022.
Presented a paper on "Impact of Social Media Marketing on Online Purchases of Consumers" in the International Conference, organized by Department of Commerce in Association with Cape Research Forum on 2020.
Presented a paper on "Impact of Social Media Marketing" in the National Seminar, organized by Department of Commerce & Research Centre, Vivekananda College, Agasteeswaram on 2019.
Presented a paper entitled "Consumer' Attitude towards Online Advertising" in the National Conference, organized by Research Centre of Management Studies, Nesamony Memorial Christian College, Marthandam on 2019.

Participation

Participated in the one day National Seminar on "Empowering with Vital Skill Enhancement for Successful Start-ups" on 13th March 2025, organized by Department of Commerce, in collaboration within collaboration with Institution’s Innovation Council, Holy Cross College (Autonomous), Nagercoil .
Participated in the One day International Conference on "Artificial Intelligence in E-Commerce – AIEC 2024" on 20th September 2024, organized by Department of Commerce, in collaboration with Cape Research Forum, Women's Christian College, Nagercoil.
Participated in the Two days International Conference on "Integrating Innovative Pedagogies and Multidisciplinary for Successful Research Grants" on 25th & 26th July 2024, organized by Crossian Centre for Research and Development, Holy Cross College (Autonomous), Nagercoil.
Participated in the National Conference on "Recent Technologies and Advancement in Research" in 2022 by Research Forum, Women's Christian College, Nagercoil.
Participated in the International Conference on "Innovations in Research" in 2020 by Research Forum, Women's Christian College, Nagercoil.
Participated in the International Conference on "Trending Frontiers and Prospects in Commerce and Management" in 2020 by Department of Commerce in Association with Cape Research Forum.
Participated in the "Seminar on Entrepreneurship" in 2020 by Department of Commerce & Cape Research Forum.
Participated in the National Seminar on "Marketing Mantras of 21st Century in India" in 2019 by Vivekananda College, Agasteesaaram.
Participated in the National Conference on "Emerging Challenges in Business Management in the Digital Era" in 2019 by Research Centre of Management Studies, Nesamony Memorial Christian College, Marthandam.
Participated in the seminar on "Principles of Insurance and Job Opportunities in Insurance Industry" in 2019 by Nagercoil Insurance Institute & Women’s Christian College, Nagercoil.
Participated in the National Conference on "Emerging Trends in Financial Market" in 2019 by Department of Commerce, Women's Christian College, Nagercoil.
Participated in the International Conference on "Recent Perspectives in Research" in 2019 by Research Forum, Women's Christian College, Nagercoil.

Awards

Received the "Young Entrepreneur Award" by Cape Skill Development Forum in 2020 for submitting Innovative Startup Project for the Entrepreneurial Award Program - 2020".

Training & Certification

Attended "Seven Day online workshop on “Crafting and Publishing Research Papers in Scopus and Web Science - Indexed Journals" from 25-11-2024 to 01-12- 2024, organized by Academia Insight Institute of Research.

Attended one day state level workshop on "Harnessing AI tools for Innovative Assessment Design" organized by IQAC of Holy Cross College (Autonomous), Nagercoil on 28th September 2024.

Attended one day workshop on "Global Perspectives on Outcome-Based Education: Lessons Learnt and Future Directions" organized by OBE Committee, Examination Wing in collaboration with the IQAC, Holy Cross College (Autonomous), Nagercoil on 19th September 2024.

Attended "Three Day International online workshop on “Structural Equation Model and Confirmatory Factor Analysis using AMOS" from 18-12-2021 to 20-12-2021, organized by Inspire Softech Solutions, Chennai - 600 059.

Attended one day state level workshop on "Scientific Writing for Research Publications" organized by Women’s Christian College, Nagercoil on 21st February 2019.

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