Dr.Sonam Arvind Singh is an Assistant Professor at the School of Management, Pimpri Chinchwad University, Pune. She holds a Ph.D. in Business Management with research on social media’s impact on online grocery buying behavior. An accomplished academic, she has published in UGC-CARE, Scopus, and reputed journals, presented at international conferences, authored books on Strategic Management and Consumer Behavior, and filed patents in HR stress reduction and AI in e-commerce. With expertise in teaching UG, PG, and open university programs, she actively contributes to academic committees, NAAC/Autonomy processes, and faculty development. A certified professional from NSE Academy and TCSiON, she is dedicated to integrating research with industry practices..