The DPIIT IPR Chair, RMLNLU, Lucknow invites original, unpublished research papers, articles, and case analyses from academicians, legal practitioners, policymakers, industry professionals, advertising experts, media professionals, research scholars, and students from across India.
Submissions may be doctrinal, empirical, comparative, or interdisciplinary in nature. Papers aligned with the main theme or related areas are welcome.
• Personality Rights and Celebrity Rights in Advertising and Branding
• AI-Generated Endorsements and Legal Accountability
• Deepfakes and Misappropriation of Identity: Legal Remedies and Challenges
• Trademark Law and False Endorsement in the Age of AI
• Copyright Issues in AI-Generated Advertisements and Branding Content
• Regulation of Influencer Marketing and Virtual Influencers
• Consumer Protection and Deceptive Advertising Using AI Tools
• Comparative Perspectives on Personality Rights and Publicity Rights
• Ethical Governance of AI in Advertising and Brand Communication
• Balancing Innovation and Individual Rights in Digital Advertising
The above-mentioned sub-themes are indicative and not exhaustive. Author(s) can write papers on any topic within the scope of the main theme or related to the mentioned Sub-Themes.