DP Marketing Services

Is your website getting what you need to help grow your Plumbing or HVAC business?

Your website isn't just there to look pretty. Your site is there to introduce you to new leads who need what you can give them. That's it. It is not a business card, it's a lead magnet.Plain and simple.

Many contractors don’t yet understand that having a web presence is a means to an end, a channel to connect your company to new leads. Maybe your company’s site has yet to be designed or is overdue for a thorough revamp. Maybe you have spent thousands to create a new site, only to find your listings buried on page 5 of Google.

Or maybe your site has beautiful design and a decent page ranking, but the visitors who make it there never turn into clients. By the time they sort through the keyword-stuffed content produced by another graceless SEO hack, they no longer see your company as a worthwhile option.

Nobody can match our service because nobody understands the home service industry like we do. From years of research and experience, there are literally 100s of factors that determine whether you dominate your market like a beast or get lost in the sea of oblivion.

We know how to win online. This is what we do. This is ALL we do.

Does SEO make sense for my HVAC or Plumbing company?

As with most things, it depends. If you want to make great money and beat your competition next year and the year after, then YES, it's probably a good plan.

SEO has some amazing benefits. If you're a plumbing or HVAC company, those benefits can be tremendous. Here's why.

Right now, nearly 81% of all people will go online before they purchase anything. (For reference, you can compare that to 40% of people will reference a phone book once a year.) 3 out of 4 customers will choose a business that's local to them. 31% are more likely to choose a business that has favorable online reviews. On top of that customers are far more likely to choose a company on the first or second page of Google than click on an ad (like AdWords or Bing Ads).

In other words, SEO can absolutely pay off for your HVAC or Plumbing company.

What social media can do for HVAC and Plumbing Companies

With more and more consumers searching for local services online, an active, tasteful social media presence not only helps “humanize” contractors to their potential leads, but makes them appear really effective and cutting-edge, too.

In today’s digitized world, consumers expect businesses to have social media profiles on essentially every channel available. However, not a lot of local service-based businesses actually do it well. Hence, plumbers and HVAC companies that have active – nay vibrant! – social media profiles will notably stand out to leads who search a little bit deeper online than your website. And because social media is inherently about sharing candid, personal information, you have the opportunity to establish a tremendous amount of trust with potential leads through it.

LET'S TALK PPC FOR HVAC & PLUMBERS

One thing that we want to get straight right up front: PPC advertising is a MASSIVE industry.

Google makes upwards of $68 billion per year on paid advertising alone.

Facebook’s advertising revenue is on an astonishing upward pace, as they now make around $13 per year / per user from advertising. (Which is a lot, considering they have over 1.3 billion users!)

Pinterest, even, is expecting to make $15 billion a year from ad buys alone by 2018.

And that’s just the revenue.

With that increase in growth comes an increase in sophistication and depth to the market. The paid search platforms, display options, and traffic targeting continue to become increasingly granular and sophisticated.

Which is why, these days, it really isn’t enough just to know how to run PPC ads on this or that platform.

Sure, a necessary part of running paid traffic campaigns is platform-specific knowledge that will make the process efficient and tight. It’s 100 percent necessary to know Adwords. It’s required to be dynamite at implementing Facebook ads.

Contact the best marketing company for HVAC and Plumbing companies.

Please feel free to call us at (918) 921-9296

Email us at info@dpmarketing.services