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In television and radio programming, a serial is a show that has a continuing plot that unfolds in a sequential episode-by-episode fashion. Serials typically follow main story arcs that span entire television seasons or even the complete run of the series, and sometimes spinoffs, which distinguishes them from episodic television that relies on more stand-alone episodes. Worldwide, the soap opera is the most prominent form of serial dramatic programming. In the UK the first serials were direct adaptations of well known literary works, usually consisting of a small number of episodes.[1]

The invention of recording devices such as VCRs and DVRs along with the growing popularity of streaming services has made following this type of show easier, which has resulted in increased success and popularity. Prior to the advent of DVRs, television networks shunned serials in prime time as they made broadcast programming reruns more difficult and television producers shunned them because they were tougher to go into broadcast syndication years down the road.

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The serial began with the advent ofmovie serials of the early 20th century. With the emergence of television and subsequent decline of the movie-going audience, production of movie serials ceased due to the decreasing revenues. But the serial lived on, moving instead to the small screen and the world of Broadcast syndication television reruns.

The television serial format as known today originated in radio, in the form of children's adventure shows and daily 15-minute programs known as soap operas (so-called because many of these shows were sponsored by soap companies, such as Colgate-Palmolive and Procter & Gamble). Soap operas were specifically engineered to appeal to women (with the intention of increasing sale of soap). They usually ran from Monday through Friday at the same time every day. A show called The Smith Family which ran only one night a week on WENR in Chicago during the early 1930s was credited as the "great-granddaddy of the soap operas" by radio historian Francis Chase, Jr. One of the other shows that helped pioneer the daytime soap opera/serial was The Guiding Light, which debuted on NBC radio in 1937, and then switched to CBS Television in 1952. The Guiding Light's final episode aired on September 18, 2009, having a total of 15,762 episodes air on CBS. Some of the characters in soap operas have been portrayed as long-suffering (a common theme even in some of today's serials along with the social and economical issues of the day).

Children's adventure serials were more like film serials, with continuing characters involved in exploits with episodes that often ended in a cliffhanger situation; Westerns were a particularly popular format for children's serials on the radio.

Guiding Light and such other daytime television program serials such as Search for Tomorrow, Love of Life, The Secret Storm, As the World Turns, The Edge of Night, The Doctors, Another World, Dark Shadows, One Life to Live, and All My Children were popular in the Golden and Silver Ages of television and still are today.

The nighttime serials are a different story, though the concept is also nothing new. In the 1960s, ABC aired the first real breakthrough nighttime serial, Peyton Place, inspired by the novel and theatrical film of the same name. After its cancellation, the format went somewhat dormant until Norman Lear produced Mary Hartman, Mary Hartman in 1976. In 1977, ABC created another comedy soap (aptly called Soap). Although the show was controversial for its time (with a homosexual character among its cast roster), it was (and still is today) a cult classic.

Each chapter was screened at a movie theater for one week, and ended with a cliffhanger, in which characters found themselves in perilous situations with little apparent chance of escape. Viewers had to return each week to see the cliffhangers resolved and to follow the continuing story. Movie serials were especially popular with children, and for many youths in the first half of the 20th century a typical Saturday matinee at the movies included at least one chapter of a serial, along with animated cartoons, newsreels, and two feature films.

There were films covering many genres, including crime fiction, espionage, comic book or comic strip characters, science fiction, and jungle adventures. Many serials were Westerns, since those were the least expensive to film. Although most serials were filmed economically, some were made at significant expense. The Flash Gordon serial and its sequels, for instance, were major productions in their times. Serials were action-packed stories that usually involved a hero (or heroes) battling an evil villain and rescuing a damsel in distress. The villain would continually place the hero into inescapable deathtraps, or the heroine would be placed into a deathtrap and the hero would come to her rescue. The hero and heroine would face one trap after another, battling countless thugs and lackeys, before finally defeating the villain.

Notable American serials of the silent era include The Perils of Pauline and The Exploits of Elaine made by Path Frres and starring Pearl White. Another popular serial was the 119-episode The Hazards of Helen made by Kalem Studios and starring Helen Holmes for the first forty-eight episodes then Helen Gibson for the remainder. Ruth Roland, Marin Sais, and Ann Little were also early leading serial queens. Other major studios of the silent era, such as Vitagraph and Essanay Studios, produced serials, as did Warner Bros., Fox, and Universal. Several independent companies (for example, Mascot Pictures) made Western serials. Four silent Tarzan serials were also made.

Serials were a popular form of movie entertainment dating back to Edison's What Happened to Mary of 1912. There appear to be older serials, however, such as the 1910 Deutsche Vitaskop 5 episode Arsene Lupin Contra Sherlock Holmes, based upon the Maurice LeBlanc novel,[1] and a possible but unconfirmed Raffles serial in 1911.[2]

The arrival of sound technology made it costlier to produce serials, so that they were no longer as profitable on a flat rental basis. Further, the Great Depression made it impossible for many of the smaller companies that produced serials to upgrade to sound, and they went out of business. Only one serial specialty company, Mascot Pictures, transitioned from silent to sound filmmaking. Universal Pictures also kept its serial unit alive through the transition.

By the mid-1950s, however, episodic television series and the sale of older serials to TV syndicators by all the current and past major sound serial producers, together with the loss of audience attendance at Saturday matinees in general, made serial-making a losing proposition.

The classic sound serial, particularly in its Republic format, has a first episode of about 30 minutes (approximately three reels in length) and begins with reports of a masked, secret, or unsuspected villain menacing an unspecific part of America. This episode traditionally has the most detailed credits at the beginning, often with pictures of the actors with their names and that of the character they play. Often there follows a montage of scenes lifted from the cliffhangers of previous serials to depict the ways in which the master criminal was a serial killer with a motive. In the first episode, various suspects or "candidates" who may, in secret, be this villain are presented, and the viewer often hears the voice but does not see the face of this mastermind commanding his "lead villain", similar to a sergeant, whom the viewer sees in just about every episode.

In the succeeding weeks (usually 11 to 14) thereafter, an episode nearly 20 minutes (approximately two reels) in length was presented, in which the "lead villain" and lesser thugs commit crimes in various places, fight the hero, and trap someone to make the ending a cliffhanger. Many of the episodes have clues, dialogue, and events leading the viewer to think that any of the candidates were the mastermind. As serials were made by writing the whole script first and then slicing it into portions filmed at various sites, often the same location would be used several times in the serial, often given different signage, or none at all, just being referred to differently. There would often be a female love interest of the male hero, or a female hero herself, but as the audience was mainly children, there was no hugging and kissing.

The firms saved money by reusing the same cliffhangers, stunt and special-effects sequences over the years. Mines or tunnels flooded often, even in Flash Gordon, and the same model cars and trains went off the same cliffs and bridges. Republic had a Packard limousine and a Ford Woodie station wagon used in serial after serial so they could match the shots with the stock footage from the model or previous stunt driving. Three different serials had them chasing the Art Deco sound truck, required for location shooting, for various reasons. Male fistfighters all wore hats so that the change from actor to stunt double would not be caught so easily. A rubber liner on the hatband of the stuntman's fedora would make a seal on the stuntman's head, so the hat would stay on during fight scenes.

Universal had been making serials since the 1910s, and continued to service its loyal neighborhood-theater customers with four serials annually. The studio made news in 1929 by hiring Tim McCoy to star in its first all-talking serial, The Indians Are Coming! Epic footage from this western serial turned up again and again in later serials and features. In 1936 Universal scored a coup by licensing the popular comic-strip character Flash Gordon for the screen; the serial was a smash hit, and was even booked into first-run theaters that usually did not bother with chapter plays. Universal followed it up with more pop-culture icons: The Green Hornet and Ace Drummond from radio, and Smilin' Jack and Buck Rogers from newspapers. Universal was more story-conscious than the other studios, and cast its serials with "name" actors recognizable from feature films: Lon Chaney Jr., Bla Lugosi, Dick Foran, The Dead End Kids, Kent Taylor, Robert Armstrong, Irene Hervey, and Johnny Mack Brown, among many others. In the 1940s Universal's serials employed urban and/or wartime themes, incorporating newsreel footage of actual disasters. The 1942 serial Gang Busters is perhaps the best of Universal's urban serials; Universal often cannibalized it for future cliffhangers. Don Winslow of the Navy may exemplify Universal's best war-themed chapterplay. The studio's reliance on stock footage for the big action scenes was certainly economical, but it often hurt the overall quality of the films. When the studio reorganized as Universal-International, it shut down most of the production units, including the serial crew. Universal's last serial was The Mysterious Mr. M (1946). ff782bc1db