Ynet (stylized as ynet) is one of the major Israeli news and general-content websites, and is the online outlet for the Yedioth Ahronot newspaper. However, most of Ynet's content is original work, published exclusively on the website and written by an independent staff.[1][2]
ynet brings its readers updated and interesting information in most areas of knowledge and human activity, focusing on public interest topics like news, economics, sports, culture, entertainment and gossip, Jewish culture, internet and technology, tourism, health, automobiles and food.
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As a result, ynet drove an overall CTR uplift of 46% on Taboola-powered positions, a 6% increase in organic CTR, and 2.4% decrease in bounce rate. Taboola also helped ynet increase clicks across top categories like News and Hottest Articles. For example, ynet saw a 31% CTR uplift for Hottest Articles content and 10% CTR uplift for News content.
With a highly engaged, dedicated and returning user base that is sensitive to any variations in the monetization experience, ynet realized that a dynamic ad layout strategy was necessary in order to meet their viewability, scale and UX targets.
This challenge was the basis for cooperation between Browsi and ynet, both on the mobile web version of the site and mobile app. The plan of action was to begin by creating a maximum of one placement per page and then scale up from there.
Encouraged by these results, ynet is now using IS to automatically deploy unique ad supply strategies per traffic source (Direct, Search and Social) yielding excellent results. Building on this success, the ad sales team at Ynet now understands the true value of Browsi-driven mobile supply, and are currently exploring ways to leverage these new capabilities with direct advertisers. e24fc04721
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