To get the league off the ground, Davidson knew that he needed investors. At a press conference held in Chicago on October 2, 1973, Davidson announced his core of investors, a group of men he called the "founding fathers".[2] These men were Robert Schmertz, who owned the WHA's New England Whalers and NBA's Boston Celtics; a former hockey prospect named Howard Baldwin (future owner of the NHL's Pittsburgh Penguins), who ran the Boston Bulls charter; Ben Hatskin, who owned the WHA's Winnipeg Jets; and R. Steve Arnold, another WHA associate.

Perhaps one of the biggest of the "founding fathers" was a Canadian movie producer, John F. Bassett. A former tennis prodigy and owner of the WHA's Toronto Toros, Bassett came from a wealthy Canadian family. The family owned (among other entities) the Toronto Argonauts of the Canadian Football League, two Toronto newspapers and interests in television stations. The younger Bassett had been mulling over starting his own professional football league when he happened to meet Davidson and he was given a franchise for Toronto. Bassett went on to own a team in another alternative football league, the USFL's Tampa Bay Bandits in the mid-1980s.


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Davidson had initially planned for his league to commence play in 1975. However, the league came under pressure to accelerate its timetable, largely on account of strained labor relations affecting both established professional leagues. In the spring of 1974, players were threatening to go on strike in both the NFL and CFL, which could have delayed the start of their seasons and/or caused the quality of their product to deteriorate if owners attempted to bring in replacement players.

One team went through several identities. The team slated to play in Maryland was to be called the Washington Capitals, but the expansion NHL team had already trademarked the rights to the nickname. A contest held to name the team came up with the name Ambassadors. The team then became the Baltimore-Washington Ambassadors, and then the Baltimore name was dropped, and the team simply became known as the Washington Ambassadors.[2] In order to boost ticket sales, Washington owner Joe Wheeler offered former Baltimore Colts quarterback Johnny Unitas a contract as head coach and general manager of the team, but Unitas declined as he was already under contract with the San Diego Chargers; he retired at the end of the 1973 season. Wheeler then made the same offer to Redskins linebacker Jack Pardee, who quickly signed with the new league.

The fledgling WFL did succeed in raising stagnant salaries in the NFL. Average salaries in professional football were among the lowest in the four major North American sports, and the National Football League Players Association and the Canadian Football League Players Association had both gone on strike prior to their leagues' respective 1974 seasons in an effort to lift many of the rules suppressing free agency and player salaries. In addition, the NFL did not have a free agency system in place then (and one was not established until 1993).

With the uncertain labor situation, the WFL had the opportunity to provide players with a better deal than the established leagues would give them, along with the promise of employment. Davidson's league garnered major publicity when the Toronto Northmen, led by John F. Bassett, signed three Miami Dolphins players, fullback Larry Csonka,[1] halfback Jim Kiick, and wide receiver Paul Warfield[4] to what was then the richest three-player deal in sports, an astounding US$3.5 million to start in 1975. The pact was a guaranteed, personal-services contract, so the trio would be paid even if the WFL did not survive its first season.

The NFL took notice, as did their players when they were approached to jump leagues. The Oakland Raiders nearly lost both their quarterbacks. Ken Stabler[1] signed with the Birmingham Americans, and Daryle Lamonica penned a contract to play for the Southern California Sun starting in 1975. John Wilbur left the Over-the-Hill Gang as a Washington Redskin to invest, coach special teams, and play for the Hawaiians. The Dallas Cowboys also took roster hits when WFL teams in Hawaii and Houston signed running back Calvin Hill and quarterback Craig Morton respectively. The Hawaiians also signed Minnesota Vikings Pro Bowl WR John Gilliam and San Francisco 49ers All-Pro TE Ted Kwalick; however, Gilliam ended up with the Chicago Winds and Kwalick signed with the Philadelphia Bell prior to the 1975 season.

By early June 1974, the WFL claimed they had some 60 NFL players under contract. Many of these defections came in the form of futures contracts. The players would play out their existing deals with the NFL, then jump to the WFL when those deals expired. Thus, Stabler planned to stay with the Raiders through 1975, then would have joined Birmingham in 1976 had the team and league survived that long.

The top minor leagues in the United States at the time, the Atlantic Coast Football League and Seaboard Football League, were also tremendously affected as it caused them to fold.[1] The ACFL had survived a suspension of operations in 1972 to return to play in 1973, only to have the WFL lure away most of the ACFL's and SFL's players with the prospect of playing in a "major" league. Both leagues were forced to fold; the ACFL and half the SFL folded immediately, with two teams joining the four remaining SFL teams to play in 1974; the SFL folded after an abbreviated 1974 season.

As was common with many upstart leagues, the WFL's intended lineup of teams changed several times before they even played a down. Most notably, Bassett's Toronto Northmen were forced to find a new home after the Canadian government threatened to ban any American football team from competing with the CFL. Though the Canadian Football Act never passed, the mere threat of it prompted Bassett to move the team to Memphis, where it became the Memphis Southmen. It was generally referred to by fans, local media, and even some official team materials as the Grizzlies, which they officially renamed themselves to the following season (not to be confused with the current NBA team of the same name). The WFL suffered an even more serious blow when the CFL and NFL reached agreements with their striking players that ensured that the upstart league would be forced to compete with both of their established rivals.

In the first few weeks, the WFL looked to be a resounding success. Attendance outpaced the first week of the American Football League in 1960, averaging just under 43,000 a game. The box office numbers proved to be the beginning of the WFL's undoing when two teams admitted to inflating their gates on a scale virtually unprecedented in major league sports. The Jacksonville Sharks admitted that out of the 105,892 fans who attended their first two games, 30,000 had gotten in for free, and the Philadelphia Bell, whose first two home games totaled 120,253 fans, admitted that 100,198 of the tickets had been given away for free or sold at significantly reduced prices. Presumably, the giveaways were intended in part to pique the public's curiosity and interest, but they ended up seriously eroding the credibility of both the teams and the league.

Six games into the first season, a number of WFL franchises were in serious trouble. The Detroit Wheels were looking to move to Charlotte, and the Florida Blazers made overtures of bringing the first place club to Atlanta. The league seemed to bottom out in September, when two franchises relocated in mid-season: The Houston Texans moved to Shreveport, Louisiana, as the Shreveport Steamer, and they were followed a week later by the New York Stars, who relocated to Charlotte and became the Charlotte Hornets (also not to be confused with the present-day NBA franchise of the same name; they played one road game after the official move still under the "Stars" name). On top of this, the Wheels moved one game to London, Ontario, due to poor ticket sales, this time without any complaints from Canadian officials.

It was discovered that in the rush to commence play in 1974, several WFL teams had paid less than the original $120,000 franchise fee in order to meet Davidson's target of 12 teams. Additionally, league officials had conducted little to no due diligence. As a result, most of the league's teams were badly undercapitalized. By most accounts, the only reasonably well-financed teams were Memphis, Philadelphia, the Hawaiians and Southern California.

The Wheels seemingly bottomed out when they arrived in Philadelphia to face the Bell. The players discovered that there were no medical supplies or tape available, and initially refused to take the field. When it looked like the Wheels would have to forfeit, a salesman at the game donated enough tape to allow them to play.[3] The league was forced to take over the team after complaints from the players.

The league seemingly bottomed out in October when it shut down the Wheels and the Sharks after 14 games. The collapse of the Sharks meant that the Gator Bowl did not host World Bowl I; coincidentally, Jacksonville was also slated to be the host of the 1986 USFL Championship Game, but the USFL folded before that season began. It was not until February 2005 that the city hosted its first championship pro football game, Super Bowl XXXIX.

Late in the year, the league announced that it would award its Most Valuable Player a prize of $10,000 at the World Bowl. Rather than endure the embarrassment of media sneers about whether a WFL check would clear, the league neatly stacked $10,000 in cash high upon a table in the middle of the field. The MVP award was a three-way split, and the players involved split the cash.

However, after being informed only 1,000 advance tickets had been sold for the Hornets' matchup against the Blazers, league officials forced the Hornets to withdraw from the playoffs. The Hornets' cut of the gate would have only been enough for their players to get $100 for the game, nowhere near enough for the financially strapped team to justify the trip to Orlando. League officials arranged for the Bell to advance in their place, as they were slightly more robustly funded and could cover their travel costs.[5] 006ab0faaa

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