When the Zimbabwe-born, Nashville-raised, Toronto-based artist released her debut EP last spring, it was more than an album. Hood Avant Garde was, and is, a whole esthetic. It has all the makings of a modern masterpiece: bold rhymes, brash swagger, gorgeous album art and unforgettable music videos.
Hood Avant Garde was several years in the making, during which Charmaine chose to step off the path to overnight success and take four years off to figure out what kind of artist she truly wanted to be. When she finally got back to work in 2019, she got into the studio and was surprised to discover she was actually more of a rapper than an R&B-pop singer. Funny, real and raucous, with a perfect union of flow and beats, Charmaine's Hood Avant Garde is a collection of songs rooted in a love for '90s hip hop, Missy Elliott, and, most importantly, herself.
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CBC Music spoke with Charmaine about bringing Hood Avant Garde to life, and taking time to check her gut and raise her child. She also discussed enthusiastic consent, her hopes for other young, Black women and "taming" her rowdy side so she can ramp up for Hood Avant Garde 2.
The esthetic of the album, the videos, everything is so strong. I know that you also have a background as a makeup artist. What was your vision and have you executed it the way you wanted to?
I think we executed it. I definitely wanted to redefine the whole thing of being a modern-day Renaissance woman. In that era, it's always the men that were at the forefront, the leaders, the breadwinners. We're not living in those times anymore; we can do it, too. And I just wanted to show the world and show everybody who is going to be listening and watching to music and videos that I can take the lead, you can take the lead. Women are running everything right now. So what better way to show you than for me to do it myself?
There's something really poetic about the juxtaposition of these words "hood" and "avant garde." Both pack their own social history, they're coded for so many different things. Can you talk to me a little bit about the juxtaposition of those two things?
First of all, the inspiration of everything that I do and even who I am comes from Missy Elliott. She is the queen of hood avant garde. I wanted to still have a differentiation of her perspective of hood avant garde and mine. It took a little bit of time to figure out the balance, but I'm pretty happy with how it looks.
I didn't feel like I had to grow into it. It was already who I was. But now it just became a more organized, structured, planned-out version of who I was. I wanted to make sure there was a cohesiveness and a flow to it, where it didn't feel like I was trying to be something I'm not. That's definitely what I did not want at all. But I don't think I had to grow into it at all, I actually toned myself down a little bit.
I'm definitely pretty rowdy, I'm very rambunctious. My friends and I just love to get into shenanigans, I have this wilder side of myself. I just kind of wanted to tame it a little bit more, and then slowly kind of add more, and then keep adding, so that people have something new to look forward to, like, it's not always the same thing. There's a gradual build. So it's gonna get worse. [Laughs]
That's both like a threat and a promise! I love the tension of those two things together. You've talked about taking time off after you were originally signed, and your confidence being a thing. But to have the self possession to say, "I want a bit more time with this, to be good to myself, and really execute my vision," that's beautiful.
Yeah, it changes things. There's a very clear difference sometimes between folks who you see early on just chasing fame, and not really thinking longer term about who they are as artists and how they want to evolve.
Yeah, and it's not as common these days, but I definitely want to always stick to those roots because that's what I saw. The artists that I watched growing up making music, they had longevity in their careers and they still have their careers. And that's what I want. I don't want to last two years and then everybody forgets about me. I would love to get a lifetime achievement award one day like at the BET Awards, you know?
Every session I would go into, I would discover another part of my voice that I didn't know existed. Another tone, another thing where it's like, oh, this sounds kind of cool. And I'll always find something new each time. That's why I like each song. "Bold" starts off like super chill. That was my first rap song. Very cool, very saucy. Then you go into "Woo!" and it's the more fun and animated side. "Double Dutch" is more aggressive and I'm just having a lot of fun discovering all these different voices that I can do and the different cadences that I'm able to project out of my vocal cords.
And it won't just stop at the music. I definitely want to get into organizing programs where I can really talk to them and offer a safe space where they could come and ask me any questions or I could help them get through things. I haven't even gotten started yet, to be honest, I'm just starting to build but trust me, I have really big plans for this particular category when it comes to my platform.
Lil Wayne drew inspiration from his personal experiences growing up in New Orleans. The song reflects his connection to the city, as well as his desire to pay homage to his roots. Through his lyrics, Lil Wayne aims to capture the essence of the hood and shed light on the challenges faced by people living in such environments.
The song resonates with listeners who have experienced similar struggles or who come from similar backgrounds. It serves as a reminder of the power of resilience and the ability to overcome adversity. Welcome to My Hood also acts as an invitation for others to understand and empathize with the experiences of those living in marginalized communities.
The collaboration with DJ Khaled, T-Pain, Rick Ross, and Plies adds a dynamic element to Welcome to My Hood. Each artist brings their unique style and perspective, contributing to the overall narrative of the song. The fusion of their talents enriches the lyrical content and amplifies the reach and impact of the track.
Welcome to My Hood has been well-received by both fans and critics. It has become a fan favorite due to its catchy hook, powerful lyrics, and relatable content. Critics have praised the song for its authenticity and the way it sheds light on the realities of marginalized communities.
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Welcome Center greeting tourism partners
The Alabama Tourism Department-Welcome Center Program will be welcoming guests throughout the state to increase the awareness of the economic, social and cultural impact that tourism has on the local, regional and statewide communities. We invite our tourism partners to participate at each Center from 10 a.m. until 3 p.m. (central standard time) by bringing special promotions, coupons, etc., and share in our hospitality on the following dates:
Huntsville to host International Downtown Association Summit
Huntsville will host the International Downtown Association Place Branding & Placemaking Summit. This year, Huntsville was selected to be part of an impressive lineup of cities where the International Downtown Association (IDA) will host topical conferences around the globe!
With a vision of creating intelligently designed, innovative, and vibrant city centers, the IDA is a network of community leaders who seek to nurture and advocate downtown neighborhoods around the world.
According to IDA, it requires special attention to revitalize and sustain thriving downtowns; therefore, many cities began forming nonprofit management associations that would fulfill the needs of urban centers to enhance growth, host community events, and market the area as a whole.
Through the network at IDA, members have access to numerous resources including research tools, continuing education, trade publications, and a global network of like-minded individuals who are committed to making downtowns prosperous.
Placemaking and place branding
All it takes is a quick walk through downtown Huntsville to see what makes it so special. Among its colorful alleyways, musical trees, hidden murals, and eclectic annual events, the story of the Rocket City is told in a way that leaves a lasting impression.
Public spaces within urban areas are greatly enhanced with the addition of assets like parks, pop-up markets, rentable bikes, book stations, music, art, and other similar elements. This is where placemaking takes center stage.
Placemaking is the thought and execution that goes into reimagining public spaces. There are several examples in downtown Huntsville including the Clinton Avenue Color Walk, Washington Square Park, the Clinton Avenue piano, the musical trees on the square, and the many murals in the heart of downtown.
Zhang said the visit to the Shoals is part of a larger tour that included stops in New Orleans, Louisiana, Memphis, Tennessee, Birmingham, the U.S. Space and Rocket Center in Huntsville, and various sites in Nashville, Tennessee.
The Chinese visitors were joined by two visitors from France and two from Frankfort, Germany, who were visiting a variety of cities known for their music history. There were also visitors from Colorado and Louisiana on the 10:30 a.m. tour.
Zhang said Chinese people are more familiar with American pop music than the type of music Muscle Shoals is known for, but tour guides Terrell Benton and Chase Brandon gave them a 50-minute lesson in the Muscle Shoals sound. 152ee80cbc
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