Take the weather with you on your mobile phone! Wherever you are, you can get the local weather forecast from the National Weather Service with one click on your home screen. Bookmark mobile.weather.gov to make sure that you have the latest weather news and information on the go.
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Wireless Emergency Alerts FAQ
Alerts received at the right time can help keep you safe during an emergency. With Wireless Emergency Alerts, alerts can be sent to your mobile device when you may be in harm's way, without need to download an app or subscribe to a service. No sign-up required!
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 National Oceanic and Atmospheric Administration
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The Weather Channel\u00AE App for Android is for true weather enthusiasts who want a full view of the weather with the expertise, technology and scale of The Weather Channel. Following the recent launch of its iPhone app counterpart, the app is now available from Google Play to all users.
The app\u2019s new design and interface make it easy to use. A new social feature lets fans report your local conditions \u2013 you help improve the forecast. Since the launch of its iPhone redesign in April, The Weather Channel team has listened to users and made improvements for Android devices.
\u201CCustomer feedback is so important to us, and we have listened carefully to what our iPhone team has heard to improve the Android experience,\u201D said Kevin Doerr, senior vice president of digital products, The Weather Channel. \u201CNot only does this app have a more streamlined view with better data, but it also has more context and crowd-sourced weather reporting.\u201D
Going beyond just a superior forecast, users can now also get the science behind the weather and the stories around it with the app, as well as multiple widget options for your home screen. The app still gives current conditions and forecasts you trust, past and future radar maps, severe Push alerts and badges for your area, the latest news and videos, and global language support.
Millions of people in the United States regularly acquire information from weather forecasts for a wide variety of reasons. The rapid growth in mobile device technology has created a convenient means for people to retrieve this data, and in recent years, mobile weather applications (MWAs) have quickly gained popularity. Research on weather sources, however, has been unable to sufficiently capture the importance of this form of information gathering. As use of these apps continues to grow, it is important to gain insight on the usefulness of MWAs to consumers. To better examine MWA preferences and behaviors relating to acquired weather information, a survey of 308 undergraduate students from three different universities throughout the southeast United States was undertaken. Analyses of the survey showed that smartphone MWAs are the primary weather forecast source among college students. Additionally, MWA users tend to seek short-term forecast information, like the hourly forecast, from their apps. Results also provide insight into daily MWA use by college students as well as perceptions of and preferential choices for specific MWA features and designs. The information gathered from this study will allow other researchers to better evaluate and understand the changing landscape of weather information acquisition and how this relates to the uses, perceptions, and values people garner from forecasts. Organizations that provide weather forecasts have an ever-growing arsenal of resources to disseminate information, making research of this topic extremely valuable for future development of weather communication technology.
Millions of people in the United States regularly obtain essential information from weather forecasts for a wide variety of reasons (Lazo et al. 2009). With weather being perhaps the most routinely sought-after type of information, it is imperative to understand the many facets of how and why people procure this information, starting with their sources and then how people use their acquired knowledge in day-to-day activities. The rapid growth in mobile device technology has created new contemporary means for people to access weather forecasts, pointing to the need to update past literature in this specific niche of weather research.
With the rise in smartphone use, applications (apps) on these devices are also soaring in popularity. Surveys of the American public found that, between 2009 and 2011, nearly twice as many adults were downloading apps to their phones, increasing from 22% to 38% (Purcell 2011). This number has since soared to 77% of adult smartphone owners, indicating the continued surge in ubiquity of smartphone apps (Olmstead and Atkinson 2015). Adults are most likely to download apps that provide continuous information on news, weather, sports, and finance (Purcell 2011). While most popular mobile apps revolve around games and entertainment, apps for weather come in a close second followed by social media apps and those used for travel and navigation (Purcell 2011). More recent research on app usage by adult smartphone owners is in line with previous studies, while also adding other popular uses for apps including shopping, dating, and reading electronic books (Rainie and Perrin 2017).
Information-seeking and -consumption behaviors are rapidly changing as a result of continually evolving technology (Handmark 2010; Zickuhr 2011; Pew Research Center 2018), and previous research on sources of weather information such as that undertaken by Corso (2007), Lazo et al. (2009), Demuth et al. (2011), and Grotticelli (2011) indicated that television was the most popular medium for weather forecast acquisition. Though the work on the type of information sought from forecasts remains relevant, the research is potentially less applicable today because of their omission of smartphones and mobile devices as a weather forecast source. More recent research has captured smartphone use for retrieving weather information. A study of residents in Ontario found that the use of cell phone apps for weather information was not as popular as other modes, including talking with family and friends, local radio, and The Weather Network, a Canadian cable weather television channel (Silver 2015). A separate survey in 2015 revealed that MWAs are the preferred source for weather information, surpassing the more traditional source of television (Hickey 2015), illustrating the importance of the research undertaken here.
Other recent studies look directly at MWAs and their content. Yoder-Bontrager et al. (2017) analyzed information retrieved from focus groups to better understand the reception of smartphone weather warnings and design of weather warning features on MWAs. They determined that the content of the warning information is important to participants and suggested that future MWA developers focus on the information disseminated in alerts rather than directing attention to increasing ways of alerting the smartphone owner. Additionally, one study looked at 39 of the most popular MWAs from the United States, the United Kingdom, and Italy, analyzing their design and displays of information and relating this to the future of communicating uncertainty information (Zabini 2016).
The use of smartphones to access weather information has certainly shown explosive growth in recent years. Two models, the diffusion of innovations theory (DIT) and the technology acceptance model (TAM), may foster understanding of the rising popularity of smartphones in accessing weather forecasts (Chan-Olmsted et al. 2013). The concepts of relative advantage, complexity, and compatibility from DIT help to explain the adoption of a new product or concept (Rogers 1995). In the case of MWAs, if the apps are seen to be more valuable than a traditional weather source like television or a newspaper, then the app will likely become the preferred choice. Further, if an MWA is easy to use and aligns well with individual lifestyles it is likely to be adopted.
Similar to DIT, TAM emphasizes ideas of relative usefulness and ease of use, both of which have been shown to influence why mobile news applications are widely used by the public (Davis et al. 1989). If the user does not believe the product offers much utility, the new technology will not likely be successful (Chan-Olmsted et al. 2013). Additionally, the perception that a technology or product is easy to use and provides an added benefit to the user strongly correlates not only with current usage rates but also with predicted future use (Davis 1989). 152ee80cbc
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