In this post, we will discuss everything you need to know about buying and sourcing from Alibaba.com. We will start by reviewing what Alibaba.com is and how it compares to AliExpress and Amazon. From there, we will discuss who uses Alibaba.com and why they choose this platform over other B2B marketplaces.

Alibaba.com is an online B2B marketplace where buyers and sellers from around the world can connect and carry out transactions. It is a secure, trusted platform that is used by millions and millions of businesses.


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Alibaba.com has millions of sellers, which means there are also millions of products to choose from. This wide variety of products to choose from gives buyers the flexibility to choose the seller and items that best suit them.

The final step of the buying process is to receive your goods. When it comes to cross-border shipping and logistics, buyers can use Alibaba.com Freight for a reliable and transparent experience. It provides ocean freight, air freight, and air express & air parcels from mainly China to worldwide.

Many Alibaba.com users are both buyers and sellers. It is common for sellers to buy raw materials from other sellers in order to produce their goods. By start selling on Alibaba.com and becoming a Gold Supplier, you can easily tap into the existing buyer demand on this e-marketplace and grow your business and sales in a cost-effective way.

After the initial success with her brand, family tragedies in 2019 made Rashee want to step away from the business. She knew she had more to offer and decided to push through. Rashee started selling on Alibaba.com as a last resort.

The company's name came from the character Ali Baba from the Middle Eastern folk-tale collection One Thousand and One Nights because of its universal appeal.[18] As Jack Ma, one of the founders, replied to Lorraine Hahn on TalkAsia:.mw-parser-output .templatequote{overflow:hidden;margin:1em 0;padding:0 40px}.mw-parser-output .templatequote .templatequotecite{line-height:1.5em;text-align:left;padding-left:1.6em;margin-top:0}

One day I was in San Francisco in a coffee shop, and I was thinking Alibaba is a good name. And then a waitress came, and I said do you know about Alibaba? And she said yes. I said what do you know about Alibaba, and she said 'Open Sesame.' And I said yes, this is the name! Then I went onto the street and found 30 people and asked them, 'Do you know Alibaba'? People from India, people from Germany, people from Tokyo and China... They all knew about Alibaba. Alibaba -- open sesame. Alibaba -- 40 thieves. Alibaba is not a thief. Alibaba is a kind, smart business person, and he helped the village. So...easy to spell, and global know. Alibaba opens sesame for small- to medium-sized companies. We also registered the name AliMama, in case someone wants to marry us![19]

On 28 June 1999,[1] Jack Ma, with 17 friends and students founded Alibaba.com, a China-based B2B marketplace site, in his Hangzhou apartment. In October 1999, Alibaba received a US$25 million investment from Swedish Wallenberg family's Investor AB,[20] Goldman Sachs and SoftBank. In 1999, Wallenbergs Investor AB owned 6% of the shares.[20] Alibaba.com was expected to improve the domestic e-commerce market and perfect an e-commerce platform for Chinese enterprises, especially small and medium-sized enterprises (SMEs), to help export Chinese products to the global market as well as to address World Trade Organization (WTO) challenges. In 2002, Alibaba.com became profitable three years after launch. Ma wanted to improve the global e-commerce system, so from 2003 onward, Alibaba launched Taobao Marketplace, Alipay, Alimama.com, and Lynx.[21][22]

When eBay announced its expansion into China in 2003, Ma viewed the American company as a foreign competitor and rejected eBay's buyout of Alibaba's subsidiary Taobao. By applying existing technologies, gaining trust in the Chinese e-commerce market, and expanding through dominating the market at a loss before making a return on additional services, Alibaba's subsidiaries outperformed eBay in the Chinese e-commerce market, claiming a growing percentage of consumers from eBay. Alibaba subsidiary Taobao would later force eBay out of the Chinese market, with eBay closing its unprofitable China Web unit, though the two companies would break even six years later.[21][23][24]

In December 2020, the shares of Alibaba Group suffered a historic stock price crash to the lowest close in around 6 months, following the antitrust investigation into the company by Chinese regulators.[52] In December 2020, China's State Administration for Market Regulation (SAMR) stated that it opened an investigation into Alibaba over monopolistic practices.[53][54] The country's central bank, as well as three other regulators, confirmed in a separate statement that the affiliated Ant Group would also be summoned for discussions over "competition and consumer rights", where regulators instructed the company to return its focus to digital-payments.[55] People's Daily, the official newspaper of the Central Committee of the Chinese Communist Party, endorsed the investigation shortly after the announcement, claiming the investigation to be "an important step in strengthening antimonopoly oversight in the internet sphere".[56][57] As a result, from the antitrust probe, Alibaba lost nearly all of its stock-market gains in 2020, from $859 billion to $586 billion, by the end of December.[58] Jack Ma, co-founder of both Alibaba and Ant Group, vanished from public view when Ant's IPO was suspended in early November,[59] but resurfaced in January 2021 in a 50-second video, appearing briefly via video link at the digitally facilitated Rural Teacher Initiative. As of February 2021, he has yet to be seen in public.[60] The video appearance caused Alibaba stock to jump more than 7%.[61] Jack Ma made a public appearance in Hangzhou, China in March 2023 where he met with students and teachers at the Alibaba partners-funded Yungu School.[62]

In 1999, Jack Ma launched the primary business of Alibaba, Alibaba.com, while working as an English teacher in Hangzhou. Alibaba.com later became the world's largest online B2B trading platform for small businesses as of 2014.[79] Alibaba.com has three main services: the English language portal Alibaba.com, which handles sales between importers and exporters from more than 240 countries and regions,[80] the Chinese portal 1688.com, which manages domestic B2B trade in China, and AliExpress.com, a global consumer marketplace.[81] Alibaba.com went public at the Hong Kong Stock Exchange in 2007, and was delisted again in 2012.[82] In 2013, 1688.com launched a direct channel that was responsible for $30 million in daily transaction value.[83]

In April 2008, Taobao introduced a spin-off, Taobao Mall (, later Tmall.com), an online retail platform to complement the Taobao C2C portal, offering global brands to an increasingly affluent Chinese consumer base. It became the eighth most visited web site in China as of 2013.[88] In 2012, Tmall.com later changed its Chinese name to Tianmao (, "sky cat"), reflecting Tmall's Chinese pronunciation.[89] In March 2010, Taobao launched the group shopping website Juhuasuan (), offering "flash sales", which are products that are available at a discount for only a fixed time period. In October 2010, Taobao beta-launched eTao, a comparison shopping website that offers search results from mostly Chinese online shopping platforms,[90] including product searches, sales and coupon searches. According to the Alibaba Group web site, eTao offers products from Amazon China, Dangdang, Gome, Yihaodian, Nike China, and Vancl, as well as Taobao and Tmall.[80] As part of a restructuring of Taobao by Alibaba, these spin-offs became separate companies in 2011, with Tmall and eTao becoming separate businesses in June and Juhuasuan becoming a separate business later in October.[91]

In 2010, Alibaba launched AliExpress.com, an online retail service made up of mostly small Chinese businesses offering products to international online buyers. It is the most visited e-commerce platform in Russia.[92] It allows small businesses in China to sell to customers all over the world, resulting in a wide variety of products. It might be more accurate to compare AliExpress to eBay, though, as sellers are independent; it simply serves as a host for other businesses to sell to consumers.[93] Similar to eBay, sellers on Aliexpress can be either companies or individuals. It connects Chinese businesses directly with buyers. The main difference from Taobao is that it's aimed primarily at international buyers, mainly the US, Russia, Brazil and Spain.[94] For conducting business in Russia during the Russian invasion of Ukraine Ukrainian National Agency on Corruption Prevention added Alibaba Group to its list of International Sponsors of War.[95]

In April 2016, Alibaba announced that it intended to acquire a controlling interest in Lazada by paying $500 million for new shares and buying $500M worth of shares from existing investors.[100] Lazada Group is a Singaporean e-commerce company founded by Rocket Internet in 2011. Lazada operates sites in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Its sites launched in March 2012, with a business model of selling inventory to customers from its own warehouses. In 2013 it added a marketplace model that allowed third-party retailers to sell their products through Lazada's site. Lazada features a wide product offering in categories ranging from consumer electronics to household goods, toys, fashion and sports equipment. In March 2018, Alibaba announced its plan to invest an additional $2 billion in the company, totaling a $4 billion investment. Alibaba also plans to appoint Alibaba co-founder Lucy Peng as Lazada's new CEO.[101]In October 2016, Alibaba launched Alitrip, later named Fliggy, an online travel platform that is designed as an online mall for brands such as airline companies and agencies.[102][103] Fliggy set the target audience as the younger generation and it strives to become a one-stop service when they plan their trips, particularly in overseas travel.[104] On 7 August 2017, Alibaba Group and Marriott International hotel group announced a comprehensive strategic co-operation. Two companies will set up a joint venture company. Through the docking technology system and the superiority resources, Fliggy has Marriott hotel flagship store. It has the same function with Marriott Chinese website and Marriott mobile app to create the best global travel experience for consumers.[105] 2351a5e196

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