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We have specific logo artwork for all of our vehicles to make them stand out in every vehicle communication and expression. In addition to horizontal and vertical configurations, vehicle logos may have alternate versions to accommodate different name lengths and space considerations.

A Toyota sub-brand is a product, service or program that supports the overarching Toyota Brand. In addition to horizontal and vertical configurations, sub-brand logos may have alternate versions to accommodate different name lengths and space considerations.

Download Toyota Logo Png

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Sponsorships are crucial to our brand, as they represent a chance to truly connect with our customers in the places they live, work and play. We use the Toyota logo in all sponsorships unless a vehicle logo is required.

In Title and Naming Rights Sponsorships, the Toyota logo is aligned or integrated with the sponsorship event or property logo. All logo guidelines should be referenced to ensure proper use and implementation.

Co-branding lockups visually represent the relationship between Toyota and our partners. Lockups should work with the partner logo to create a balanced look. In addition to the best practices below, all logo guidelines should be referenced to ensure proper use and implementation.

Create a balanced lockup by making sure the Toyota logo carries the same visual weight as the partner logo. If possible, place the Toyota logo first for more prominence. Always select a configuration that best matches the shape of the partner logo and the surrounding layout.

Sub-brand logos are only created for products, services and programs that are recognized as sub-brands by Toyota. Short-term initiatives, internal teams and general communications are not considered sub-brands and should not be represented with a logo.

Aisin, another member of the Toyota Group of companies, uses the same Toyota wordmark logo to market its home-use sewing machines. Aisin was founded by Kiichiro Toyoda after he founded the Toyota Motor Corporation. According to Aisin, he was so pleased with the first sewing machine, he decided to apply the same Toyota branding as his auto business, despite the companies being independent from each other.[211]

In 1936, Toyota entered the passenger car market with its Model AA and held a competition to establish a new logo emphasizing speed for its new product line. After receiving 27,000 entries, one was selected that additionally resulted in a change of its moniker to "Toyota" from the family name "Toyoda", which means rice paddy. The new name was believed to sound better, and its eight-stroke count in the Japanese language was associated with wealth and good fortune. The original logo was a heavily stylized version of the katakana characters for Toyota ().[262]

As the company started to expand internationally in the late 1950s, the katakana character logo was supplemented by various wordmarks with the English form of the company name in all capital letters, "TOYOTA."[262]

Toyota introduced a worldwide logo in October 1989 to commemorate the 50th year of the company, and to differentiate it from the newly released luxury Lexus brand.[263] The logo consists of three ovals that combine to form the letter "T", which stands for Toyota. Toyota says that the overlapping of the two perpendicular ovals inside the larger oval represents the mutually beneficial relationship and trust between the customer and the company while the larger oval surrounding both of these inner ovals represents the "global expansion of Toyota's technology and unlimited potential for the future".[264][265][non-primary source needed] The new logo started appearing on all printed material, advertisements, dealer signage, and most vehicles in 1990.

Toyota still uses the katakana character logo as its corporate emblem in Japan, including on the headquarters building,[268] and some special edition models still use the "TOYOTA" wordmark on the grille as a nod to the company's heritage.[269]

Model Number: The model number of your toyota forklift is extremely important for relaying information to your dealers about repair or technical assistance and for looking up replacements part!

The New Toyota logo is now slimmer and the middle circle(oval) looks like a cats eye. I know 100% this is a change, as I have a 2000 Toyota Celica in my driveway that I've owned for 16 years. The logo has changed physically on my car. Imgur

The very first logo for Toyoda company was designed in the 1930s and featured a red and white diamond shape with the inscription in the middle. The lettering was executed in a bold and smooth same-serif typeface, which perfectly reflected the power and professionalism of the brand. As for the diamond shape, it is a symbol of excellence and symmetry, two things, which are very important for the company.

The red and white color palette stands for passion, love, and energy. These two colors have become a signature for the brand along with monochrome, which appeared on the Toyota logo only in the 1950s.

In 1949 the Japanese version was created. For the first ten years it was the only official logo, but in 1958 the new one, international version, was designed. Yet the Asian edition was used by the company until 1989.

The first logotype for the American market was designed in 1958. It was a simple and strict black-on-white inscription in all capitals. The lettering was executed in a bold serif typeface, the one, that is very similar to Times Nee Roman and Nimbus Roman Japanese Bold. With clean yet elegant lines, perfectly characterizing the brand.

The color palette was switched back to red and white in 1978. The logotype, that is still in use today, features bolder and more balanced lines than the previous version. Tails and bars of the letters are slightly shortened and look more confident. The new inscription is executed in a sans-serif typeface, which is close to Sole Sans Extended Semi Bold.

The redesign of the Toyota visual identity, held in 2019, refined the contours of the iconic emblem and drew it in white on a solid red square, placed above the modern black sans-serif logotype. The typeface of the wordmark from the new version repeats the previous one, but due to the use of the new color, it looks more stylish and confident.

The current color of the logo is silver metallic. However, it was not always so. So, in different periods of its history the logo was used even in the corporate red color of Toyota. And all because the changes, as they say in the company itself, are necessary to maintain interest in the brand, but the logo is good enough to change it substantially. In addition, the current logo is a kind of person of the company, a mirror of its unblemished reputation, and to preserve this mirror in this form is of interest of both the manufacturer and his customers.

What does the Toyota symbol mean?

One of the versions of the Toyota logo meaning is the idea of progressive development, depicted by three ellipses in different sizes, with the small one standing for the heart of the client, the horizontal one as the heart of the product, and the outer one the mission of the company, which is a developing of technologies and innovations approach.

Why is the Toyota logo the way it is?

Initially, the brand name was used as the logo, but with its growing popularity, an emblem was needed that could be mounted on the hood of the car, and customers would immediately recognize the brand by this figurine. The second main criterion for the logo was its internationality.

Compared with the other car logos, such as Ferrari and Porsche, the Toyota logo is a simple design. At a glance, the logo looks like the letter T. But there are three ovals interlinked and creating the image together.

But each decade comes with its perceptions. If a logo design does not change over the decades, people may not relate to it as much as the previous generation did in those times. So, innovative brands tweak their logos whenever required. All the global brands have to make all those necessary changes in their company logos when they want to target a different audience.

For instance, the Coca-Cola logo still has the classic handwritten lettering style. But the lettering appears to be much different than it once was. This is because we are not living in those classical times when the beverage maker first launched its logo.

The company created a Japanese version of the logo in 1949 to target the home market. So, the company name was in Japanese glyphs (a graphic symbol). It was also the phase when the company changed its original name from Toyoda to Toyota to appease the international market, and the company bosses also liked the new name.

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The contemporary Toyota logo style started to take shape in 1969 when they created the company name differently. They used a different font with the letters having a shorter gap between them. The logo was now in a sans-serif font.

The oval shape symbol started to dominate the logo design. It was placed at the top and above the brand name. Another change in the logo was that the company chromed the symbol heavily with a lot of illumination and glint.

This was the first time the automotive logo had no text with the brand name removed. Just the badge was present, representing the company. The ovals were in black instead of red. This was also when Toyota had already become a familiar name globally.

So, the company thought of using the ovals only. Now, the company uses two forms of the same logo. It primarily uses the oval symbol only on its vehicle. But when it comes to marketing, the company uses both the symbol and company name. 2351a5e196