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(Note that the Alliance for Audited Media (AAM), the source of this circulation data and the group that audits the circulation figures of many of the largest North American newspapers and other publications, changed their reporting period in 2020 from a three-month period to a six-month period. Additional details about how the circulation estimate is calculated can be found in the methodological note below.)

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Note: For each year, the average traffic for each website for October/November/December was calculated; the data point represents the overall average of those numbers. Analysis is of the top 49 newspapers by average Sunday circulation for Q3 2015-2019 and the six-month period ending Sept. 30 for 2020 onward, according to Alliance for Audited Media data, with the addition of The Wall Street Journal. For each newspaper, the Comscore entity matching its homepage URL was analyzed.

Gauging digital audience for the entire newspaper industry is difficult since many daily newspapers do not receive enough traffic to their websites to be measured by Comscore, the data source relied on here. Thus, the figures offered above reflect the top 50 U.S. daily newspapers based on circulation. In the fourth quarter of 2022, there were an average 8.8 million monthly unique visitors (across all devices) for these top 50 newspapers. This is down 20% from 2021, which itself was a 20% decrease from 2020.

(The list of top 50 papers is based on Sunday circulation but includes The Wall Street Journal, which does not report Sunday circulation to AAM. It also includes The Washington Post and The New York Times, which make the top 50 even though they do not fully report their digital circulation to AAM. For more details and the full list of newspapers, read our methodology.)

Note: For each year, the average minutes per visit for each website for October/November/December was calculated; the data point represents the overall average of those numbers. Analysis is of the top 49 newspapers by average Sunday circulation for Q3 2015-2019 and the six-month period ending Sept. 30 for 2020 onward, according to Alliance for Audited Media data, with the addition of The Wall Street Journal. For each newspaper, the Comscore entity matching its homepage URL was analyzed.

Average minutes per visit for the top 50 U.S. daily newspapers, based on circulation, was just under 1 minute and 30 seconds in Q4 2022. This represents a 43% decline from when we first began tracking this in Q4 2014, when the average minutes per visit was just over 2 minutes and 30 seconds.

Digital advertising accounted for 48% of newspaper advertising revenue in 2022, based on this analysis of publicly traded newspaper companies. This follows a steady increase from 17% in 2011, the first year it was possible to perform this analysis.

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Each day, thousands of copies of this essential newspaper are distributed throughout show groups, in the EAA campground, and throughout the Oshkosh and surrounding communities. AirVenture Today is also available online in digital format.

Mark Campbell is chief marketing officer for Hearst Newspapers. He joined the company in August 2020 and leads subscription and consumer revenue growth for all Hearst newspaper titles.

Previously, Harding served as senior managing director at FTI Consulting, where he provided strategic business, due diligence and operational advisory services and leadership to newspaper and media companies of varying sizes for more than 10 years. Harding has led print-to-digital transformation strategy and modeling for numerous newspapers and magazines, including assessing digital readiness and key strategic steps. His recent projects have delivered broad transformation and value-based solutions for advertiser and consumer revenue enhancement and expense optimization in advertising and news operations, production, transportation, circulation and delivery. 2351a5e196