Wallace figured that if you happened to unroll your entries on your phone when lots of other people were doing the same thing, there's a good chance someone will sneak in ahead of you, tap their phone first and win the prize.

Given the pandemic lockdown, Wallace also figured that sales were probably lower for Tim Hortons, which meant many prizes had become available online, but were rolled over because no one claimed them.


Download Tim Hortons App For Roll Up The Rim


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I love TH's French Vanilla capp.s, and since they rolled out this year's RUTWTW promotion I've won a few coffee rims, but they say "WIN / GAGNEZ UN CAF CORS OU ORIGINAL / DARK OR ORIGINAL COFFEE (p)" and I don't know if it's limited solely to those two drinks. I remember when I was little I could get a Hot Chocolate with winning rims, though it might've just because they understand coffee isn't appealing (or good for) nine year olds. Can I still redeem it for a French Vanilla, or any hot drink?

The Daily $1,000 Giveaway is a new addition where every roll revealed in the Tims app enters guests into a daily drawing where they'll have a chance to win one of two $500 giveaways. Guests earn rolls by purchasing hot or cold beverages (excluding espresso shots, fountain drinks and Ready to Drink beverages) and scanning for Tims Rewards with their Tim Hortons app or physical Tims Rewards card in store, or purchasing eligible items on the Tims app or online.*

Roll up the Rim to Win was created in 1986 as a "thank you" to Tim Hortons' guests, and since then, the unique contest has grown into an international event. Originally, Roll up to Win was an in-restaurant promotion, and guests actually "rolled up" the rim of the cup to reveal their prize. Since then, Tim Hortons has turned the beloved game into an exciting digital experience accessible to guests from the Tims App.

Guests can play Roll Up to Win in the Tims App or at RollUpToWin.com. To be a Tim Hortons Rewards Member sign up at timhortons.com/signup. For more information about Tim Hortons, visit timhortons.com and follow Tim Hortons on Facebook, Instagram, Twitter, and TikTok.

*NO PURCHASE REQUIRED. Must have a free Tims Rewards account. Open to members in the 50 U.S. & D.C., except FL, ages 18+. Rolls can be earned through 4/2/23. Must use App or website to reveal Rolls by 4/9/23 and to enter the applicable daily drawing. See Official Rules at rolluptowin.com for free entry, all entry requirements, odds & prize descriptions. $1,000 Giveaway consists of a daily sweepstakes drawing for two $500 prizes. VOID IN FL & WHERE PROHIBITED. Sponsor: Tim Hortons USA Inc., 5707 Blue Lagoon Drive, Miami, FL 33126.

About Tim Hortons

Tim Hortons is one of North America's largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of guest tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos, espresso, teas and our famous Iced Capp Beverages), baked goods, hot breakfast sandwiches, breakfast snacking items, and other food products. Tim Hortons has more than 5,100 systemwide restaurants located in Canada, the United States and around the world. More information about the company is available at timhortons.com.

Taking advantage of the various ways to earn bonus rolls (such as owning a reusable cup or making a purchase through the app), I racked up 96 entries. I then waited until the very last day of the contest to play them. If my theory was correct, based on statistical models I had calculated before playing, there would be an avalanche of unclaimed prizes waiting to be won.

For 2011, guests who purchase a medium, large or extra large hot beverage have a chance to instantly win a grand prize of one of 40 2011 Toyota Matrix XRS. Lucky rim rollers also have a chance at 100 Panasonic 3D TV Packages, 1,000 Napoleon Gourmet Grills, 5,000 Raleigh Mountain Bikes, 25,000 $100 Tim Cards and more than 47 million free hot beverage, donut, muffin and cookie prizes.

This year, Tim Hortons is also challenging Roll Up fans to pronounce its signature "Rrroll up the Rrrim" moniker and take the Longest RRRolling R Challenge by visiting Facebook.com/TimHortons to record their own rrrolling r's.

The contest runs while cup supplies last. Prizes may be claimed until May 22, 2011. Contest rules, regulations, prizing information and winner counts can be found at participating Tim Hortons locations or at RollUpTheRimToWin.com. 

For those looking for additional winning options, visit www.rolluptherimtowin.com for a Roll Up inspired game called RRRoll Up Roulette. Between February 21st and March 20th guests can enter every day for a chance to win one of 25 Tim Cards each worth $25 or one grand prize of free coffee for a year. Guests can also download a RRRoll Up Ringtone for free at www.rolluptherimtowin.com.

Tim Hortons is the fourth largest publicly-traded restaurant chain in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, flavored cappuccinos, specialty teas, home-style soups, fresh sandwiches, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of November 2010 Tim Hortons had 3,649 systemwide restaurants, including 3,082 in Canada and 567 in the United States. More information about the Company is available at www.timhortons.com.

Tim Hortons tends to do a great job with their use of social media throughout the entire year, responding quickly to customer concerns, posting good visual content, and creating valuable, highly engaging posts. During the Roll Up the Rim season, they take their presence a step further by encouraging customers to use Twitter and Instagram to brag about their Roll Up the Rim winnings, asking customers to tweet photos of themselves with their winning cup and the hashtag #RollUpTheRim. The more advanced fans even take to YouTube to create amusing viral videos to express both their happiness (and frustration) with their roll up results.

For 36 years, quick service restaurant chain Tim Hortons had Canadian consumers rolling up their coffee cup rims in hopes of winning a range of prizes. But when the pandemic hit, the brand had a matter of days to shift from their traditional campaign to the Tim Hortons app. In 2021, the team made the decision to stick with their digital approach. Matt Moore, VP of Digital and Loyalty at Tim Hortons, shares their story.

Tim Hortons is making this decision in the best interests of guests, restaurant owners and over 100,000 team members. Tim Hortons does not believe it's the right time for team members in our restaurants to collect rolled up tabs that have been in people's mouths during this current public health environment.

$16M of Prizes to Be Won in the Tim Hortons App or at rolluptherimtowin.ca Tims Rewards members will earn digital rolls when they scan their Tims Rewards loyalty card or app when making any hot beverage purchase during the four weeks of the contest.

The menu contains a number of other baked goods, such as donut holes (branded as Timbits), muffins, croissants, tea biscuits, cookies, rolls, danishes, and bagels.[131] The dutchie is a Canadian donut popularized by the Tim Hortons chain.[139]

Since the mid-1990s, the chain has moved into other areas beyond donut and coffee, including specialty and premium items such as New York-style cheesecake, and a lunch selection that includes soups, chili, and submarine-style sandwiches. In the fall of 2006, the chain began rolling out a breakfast sandwich. The sandwich consists of an egg patty, processed cheese slice, and either ham, bacon, or sausage as the topper, and is placed on either a biscuit, English muffin, or bagel.[133] In October 2007, they launched a chicken fajita wrap, which contained spiced chicken and sauted vegetables. This was discontinued and replaced a year later with the barbecue and ranch chicken wrap snackers. In December 2007, they introduced hash browns and the "Bagel B.E.L.T.", a breakfast sandwich of bacon, egg, lettuce, and tomato on a bagel.[140] In February 2009, they announced co-branding with American ice cream parlour Cold Stone Creamery. The deal called for each chain to convert 50 stores into dual-operation franchises, for a total of 100 stores. The idea was successfully tested at two stores in Rhode Island.[141][142][143][144] Despite this expansion, the brand remained heavily dependent on coffee sales.[134] In February 2014, Tim Hortons announced that the dutchie timbit was discontinued due to low popularity.[145]

Each February, Tim Hortons holds a marketing campaign titled Roll Up the Rim to Win. As of 2007, over 31 million prizes were distributed each year,[198] including cars, televisions, and store products. Customers determine if they have won prizes by unrolling the rim on their paper cups when they have finished their drink, revealing the result underneath. Prizes are not distributed randomly country-wide; each of the company's distribution regions has distinct prize-winning odds.[199] The idea for the campaign began in 1985 when Roger Wilson of one of Tim Hortons' supplier of cups, Lily Cup company, approached Tim Hortons with a new idea to increase their sales. Wilson explained his company had created a new cup design that allowed a message to be printed under the rim; the cup type cost no more than the current one and could enable a promotion or contest.[200] Recognizing the opportunity to promote coffee in the normally weak sales period in the spring, the Roll Up the Rim to Win campaign was first held in 1986 when the biggest prize was a snack box of Timbits.[201] In 2008, over 88% of major prizes were redeemed.[202]

The contest has seen several controversies including the theft of unrolled cups.[205] In March 2006, two families were fighting over a Toyota RAV4 SUV prize of CA$32,000 value when their daughters found a winning "roll up the rim" coffee cup in a garbage bin of an elementary school in Saint-Jrme, Quebec. The younger girl had found a cup in the garbage bin and could not roll up the rim, so she requested the help of an older girl. Once the winning cup was revealed, the older girl's family stated that they deserved the prize. Tim Hortons originally stated that they would not intervene in the dispute. A further complication arose when Quebec lawyer Claude Archambault requested a DNA test be done on the cup. He claimed that his unnamed client had thrown out the cup and was the rightful recipient of the prize.[206][207][208] On April 19, 2006, Tim Hortons announced that they had decided to award the prize to the younger girl who had initially found the cup.[209] The company has also faced concerns over the amount of additional litter generated by the promotion.[210] 006ab0faaa

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