"With our podcast audience doubling in the past three years to 5m monthly unique listeners, audio has become our fastest-growing platform and has proven to be an important way to bring our journalism to new and diverse audiences," said Bob Cohn, president, The Economist. "We think the new shows and features that are part of Economist Podcasts+ are a great addition to our strong portfolio."

"The decision to create a subscription tier for podcasts is the logical result of our approach to our business across digital and print: we produce premium journalism for subscribers around the world and make it available at a fair price," said Cohn. "We think podcasting ought to follow that model, and we believe this initiative will enable further investment in our audio offerings."


Download The Economist Audio


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The Prince was a finalist for the 2023 National Magazine Award in Podcasting and the winner of the Human Rights Press Award for multimedia and Society of Publishers in Asia (SOPA) Award for best audio reporting. The British Podcasting Awards has recognised The Economist for Best Podcast Network; The Intelligence for Best Current Affairs Podcast and Best Daily Podcast, and Money Talks for Best Business Podcast. Babbage was named the Best Science Podcast by the Association of British Science Writers in 2022.

About tag_hash_109_____________ (economist.com)With rigorous reporting, in-depth analysis and global perspective, The Economist explains today's most important events and seeks to discern the trends that will shape tomorrow. In addition to the weekly print edition, The Economist publishes its journalism daily through its website, app, podcasts, 15 newsletters, short- and long-form video and Espresso, an app for concise global news. The Economist has 1.2 million subscribers. More than 60m people follow The Economist across Twitter, Facebook, Instagram, YouTube, LinkedIn, TikTok and Threads.

About The Economist

With a growing global circulation (now more than 1.5 million including both print* and digital) and a reputation for insightful analysis and perspective on every aspect of world events, The Economist is one of the most widely recognised and well-read current affairs publications. The paper covers politics, business, science and technology, and books and arts, concluding each week with the obituary. In addition to the web-only content such as blogs, debates and audio/video programmes available on the website, The Economist is now available to download for reading on Android, Blackberry PlayBook, iPhone or iPad devices.

More about The Economist

Since joining in 2004, Prideaux has been political correspondent, homepage editor, Brazil correspondent and US editor at The Economist. All of those were text-heavy jobs: how had he found it shifting gears to oversee audio content?

Audio articles are making quite a noise in publishing. Podcasting may be hogging the headlines. But creating features and news that your audience can listen to is an audio opportunity that should not be ignored.

Interestingly, while most publishers create a limited number of long-form, analytical audio articles, The Post is using the text-to-speech features on Android and iOS to offer audio versions of all its articles. The 143-year-old paper has been experimenting with audio since 2017. However, Downs Mulder explains that they decided to offer automated storytelling across all its content.

Just like The Post, all Zetland articles are available as audio. However, they only produce about three longform articles a day. This means they can offer a far more personalized audio experience, with each article read out by the journalist that wrote it.

Audio articles are on the brink of ubiquity. There was "rapid development" in the format last year, according to Reuters Institute, and 80% of media leaders are planning to invest more in digital audio throughout 2022.

"In our conversations around trends and predictions, it is clear that many publishers believe that audio offers better opportunities for both engagement and monetisation than they can get through similar investments in text or video," wrote Nic Newman.

With 7.6 million subscribers as of September 2021, The New York Times is the world leader in digital news subscriptions. It's also a major force in audio journalism, reaching around 20 million listeners a month.

Using a BeyondWords integration with Arc XP, The Irish Times began offering automated audio articles in 2019. They now use an Irish-accented voice from our library to deliver engaging narration on their website and app, as well as distributing their human-read audio through our platform.

"We now have AI audio on almost all of our articles and we have decided to make this a subscriber benefit. When a user clicks the icon to listen they are prompted to log in or subscribe," said digital editor Paddy Logue. "We see it as a major part of a more holistic audio offering."

With 2.8 million subscribers as of September 2021, The Wall Street Journal is the third biggest news subscription service globally. The publication has been pretty quiet regarding its audio strategy and results, but it delivers audio versions of most articles using AI voices.

The first major publication to invest in an audio edition, The Economist has long flown the flag for listenable journalism. It all began when the publication identified a problem it called 'unread guilt factor': subscribers were canceling because they didn't have enough time to read.

Tortoise Media has focussed on slow news and made audio central to the package. With dedicated Read, Listen, and Watch sections on-site, they effectively direct audiences to their preferred formats and prompt them to become members.

"Since we are an English-language publication in Japan, we have a good number of non-native readers who find the audio component to be helpful for language study. But even for native speakers who simply want to listen to content instead of read it, I think it is definitely an attractive feature," said Mark Thompson, deputy managing editor.

The BBC is the biggest English-language news site in the world. It delivers more than 100 hours of original audio every day through the likes of podcasts and radio, and has more recently explored article narration using voice AI.

Jim Bodor, the managing director of digital product strategy for HBR, believes that audio has "quietly emerged [as] the preferred way for people to consume content". It's little wonder, then, that the magazine also produces and distributes a library of podcasts.

The New Yorker has partnered with a third-party app to make selected stories available in audio. The magazine also offers ad-supported podcasts, which are available through its own website and apps as well as platforms like Apple Podcasts, Spotify, and Audible.

"Audio is particularly interesting for our audience because of that multitasking utility, that is a real news use case. The delivery of journalism is changing to meet this moment, audio for a multitasking audience a huge tool in our toolkit," said Beizer.

Listening habits aren't going anywhere, and it won't be long until audiences expect audio on every article. Launching read-aloud functionality now not only means capitalizing on the benefits sooner, but building a listenership and sonic brand that pays dividends in the future.

With BeyondWords, you can fully automate the audio publishing process. Engaging narration is available within minutes of publishing and stays in sync as your stories evolve. Plus, analytics and monetization opportunities are built in, and it's all for a fraction of the cost of human voice over.

(English pronunciations of economist from the Cambridge Advanced Learner's Dictionary & Thesaurus and from the Cambridge Academic Content Dictionary, both sourcesĀ  Cambridge University Press)

I tend to think of myself as a political economist, not a mathematical economist. I get very excited about lots of things in economics. Diversity, inflation, education, trade, inequality, sustainability and social change are some of the topics I am very enthusiastic about (to the point of writing books about them).

I joined UBS back in 1992 as an intern economist working in our investment bank. Decades later, I am still working as an economist at UBS. That probably says something about me, being an economist, working for UBS, or all three. As Chief Economist I sit on the Global Investment Committee. I am a UBS Opinion Leader, a member of UBS Pride, and (no doubt to the astonishment of my former art teacher at school) a member of the UBS Art Board. I am also part of the UBS Nobel Perspectives program, and a supporter of the UBS Women in Economics program.

Women in Economics is an expansion of our ongoing Nobel Perspectives program, with the aim to focus on economists who are in the middle of their careers, but have already made a major impact in their fields.


CP Communications is a provider of live event, broadcast, and event productions solutions in the US. As part of their efforts to expand further into the productions sector, CP recently partnered with client The Economist, to offer complete AV packages for their corporate events. An authoritative weekly magazine-format newspaper on international news, politics, business, finance, science and technology, The Economist engaged CP for the audio and visual components for their Innovation Summit Series held at the Westin Hotel in Chicago and the Meridian Hotel in Boston. To cover the 150 participants in the ball room of both hotels, a Pinnacle-KR202 portable system was deployed as the main PA. Several flexible Anakonda-KAN200 loudspeakers powered by a Kommander-KA24 amplifier were used as front fill across the lip of the stage.

UK-based newspaper The Economist is expanding its audio content offerings with the launch of Economist Podcasts+, a subscription-based service set to debut in mid-October. Priced at $4.90 per month or $49 per year, the new service will feature exclusive shows. ff782bc1db

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