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The NFL very actively seeks to prevent what it calls unauthorized commercial use of its trademarked terms "NFL", "Super Bowl", and "Super Bowl Sunday".[86] As a result, many events and promotions tied to the game, but not sanctioned by the NFL, are asked to refer to it with euphemisms such as "The Big Game", or other generic descriptions.[87][88] A radio spot for Planters nuts parodied this, by saying "it would be super ... to have a bowl ... of Planters nuts while watching the big game!" and comedian Stephen Colbert began referring to the game in 2014 as the "Superb Owl". In 2015, the NFL filed opposition with the USPTO Trademark Trial and Appeal Board to a trademark application submitted by an Arizona-based nonprofit for "Superb Owl".[89] The NFL claims that the use of the phrase "Super Bowl" implies an NFL affiliation, and on this basis the league asserts broad rights to restrict how the game may be shown publicly; for example, the league says Super Bowl showings are prohibited in churches or at other events that "promote a message", while venues that do not regularly show sporting events cannot show the Super Bowl on any television screen larger than 55 inches.[90] Some critics say the NFL is exaggerating its ownership rights by stating that "any use is prohibited", as this contradicts the broad doctrine of fair use in the United States.[90] Legislation was proposed by Utah Senator Orrin Hatch in 2008 "to provide an exemption from exclusive rights in copyright for certain nonprofit organizations to display live football games", and "for other purposes".[91]

The price of Super Bowl tickets often fluctuates drastically based on the game's location, the matchup, seat location, and date of purchase. Generally, the historical cost of the average super bowl resale ticket has ranged between $4,000 and $6,000.

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The race toward the Lombardi Trophy was not without its hurdles: Ray Lewis rebounded from a trying offseason; Trent Dilfer, now a Raven, returned to Tampa Bay for the Super Bowl; an emotional Jermaine Lewis dedicated a superb performance to the memory of his stillborn son. Still, the team rallied the season, and it made the hard-fought victory that much sweeter. 2351a5e196