"Rover", also known as "Rover (Mu la la)", is a song by British rapper S1mba featuring British rapper DTG and produced by UK producer Relyt. The original single was released independently in November 2019 under Rax Productions, which S1mba is signed to. Rax Productions was founded by S1mba and manager Rapheal Adekunle. The song went viral on video-sharing app TikTok and was then re-released on the Rax Collective and the Parlophone (Warner) label in March 2020. Since then it achieved a UK BPI certified 2x Platinum status with over 1,200,000 units. The song charted and achieved certifications in many countries, including Australia, New Zealand, Greece, the Netherlands, Sweden, Denmark, and Ireland. At the 41st Brit Awards, the song received a nomination for Song of the Year, marking the first nomination for both artists.

In the song, S1mba claims he prefers making "mu la la" (meaning money) to the love of a girl. The title refers to S1mba's high-end Range Rover car. When girls see him in his car, they are all over him, but his love is "for the p's and pounds". S1mba explained the song portrays how life is, nobody wants to know when you are on the come up, nobody wants to know or take you in. However, as soon as you make it or do well for yourself, (in his case pulling up in a rover) people start to now notice you or show interest. It took a Range Rover for people to want to know more about him, but he is only focused on making more money as the lyrics state. Croydon YouTuber DTG has his own verse, with similar sentiments, as he says "I ain't got time for a honey", but has plenty of "time for this money".


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The song went viral on TikTok for the #mulachallenge that S1mba announced, associated with various dance moves and hand moves.[1] The song climbed up the UK charts, reaching number three on the UK Singles Chart for the week ending 28 May 2020.[2]

Defender has an outstanding reputation around the world for its legendary skills on any surface and its unique spirit of adventure. Now Defender is conquering the music world, with which the brand has a lot in common. The official Defender TikTok account was created in collaboration with Kano, the innovative and style-defining rapper, songwriter and actor from the UK.

The latest viral success is UK-based artist S1mba, who released his single Rover (feat. DTG) in March 2020 with Parlophone. The song peaked at No.3 and has UK sales so far of 430,587, according to the Official Charts Company.

Creed Media Group was brought in to drive a cross-market amplification of the dance challenge to drive further engagement. As the song was gaining popularity in Australia, local influencers reaching both Australian and UK fan bases helped to activate the challenge in their domestic market.

In addition, cross-platform pollination initiatives were made, with the dance challenge shared to audiences outside of TikTok to ensure all demographics were reached. To further boost momentum, new creators were activated on a weekly basis as the campaign was tailored to create local relevance and drive the song up the charts in the UK and Australia, followed by Scandinavia and the US.

S1mba (Leonard Simbarashe Rwodzi) is a UK-based artist who shot to fame with his single Rover ft. DTG. The song went viral on social media app TikTok through the Mula Challenge, which sent the song into the psyche of both UK and global audiences, eventually landing in the Official Top 5 in May 2020.

Celebrating a fusion of automotive prowess and musical artistry, Defender has embarked on a new social journey, unveiling its official TikTok account in partnership with the trailblazing British rapper, songwriter, and actor Kano. ff782bc1db

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