In the 20th century, the English term propaganda was often associated with a manipulative approach, but historically, propaganda has been a neutral descriptive term of any material that promotes certain opinions or ideologies.[1][3] Equivalent non-English terms have also largely retained the original neutral connotation.[citation needed]
A wide range of materials and media are used for conveying propaganda messages, which changed as new technologies were invented, including paintings, cartoons, posters, pamphlets, films, radio shows, TV shows, and websites. More recently, the digital age has given rise to new ways of disseminating propaganda, for example, bots and algorithms are currently being used to create computational propaganda and fake or biased news and spread it on social media.
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Propaganda is a modern Latin word, the neuter plural gerundive form of propagare, meaning 'to spread' or 'to propagate', thus propaganda means the things which are to be propagated.[4] Originally this word derived from a new administrative body (congregation) of the Catholic Church created in 1622 as part of the Counter-Reformation, called the Congregatio de Propaganda Fide (Congregation for Propagating the Faith), or informally simply Propaganda.[3][5] Its activity was aimed at "propagating" the Catholic faith in non-Catholic countries.[3]
From the 1790s, the term began being used also to refer to propaganda in secular activities.[3] The term began taking a pejorative or negative connotation in the mid-19th century, when it was used in the political sphere.[3]
Propaganda was conceptualized as a form of influence designed to build social consensus. In the 20th century, the term propaganda emerged along with the rise of mass media, including newspapers and radio. As researchers began studying the effects of media, they used suggestion theory to explain how people could be influenced by emotionally-resonant persuasive messages. Harold Lasswell provided a broad definition of the term propaganda, writing it as: "the expression of opinions or actions carried out deliberately by individuals or groups with a view to influencing the opinions or actions of other individuals or groups for predetermined ends and through psychological manipulations."[6] Garth Jowett and Victoria O'Donnell theorize that propaganda and persuasion are linked as humans use communication as a form of soft power through the development and cultivation of propaganda materials.[7]
In a 1929 literary debate with Edward Bernays, Everett Dean Martin argues that, "Propaganda is making puppets of us. We are moved by hidden strings which the propagandist manipulates."[8] In the 1920s and 1930s, propaganda was sometimes described as all-powerful. For example, Bernays acknowledged in his book Propaganda that "The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of."[9]
NATO's 2011 guidance for military public affairs defines propaganda as "information, ideas, doctrines, or special appeals disseminated to influence the opinion, emotions, attitudes, or behaviour of any specified group in order to benefit the sponsor, either directly or indirectly".[10]
The first large-scale and organised propagation of government propaganda was occasioned by the outbreak of the First World War in 1914. After the defeat of Germany, military officials such as General Erich Ludendorff suggested that British propaganda had been instrumental in their defeat. Adolf Hitler came to echo this view, believing that it had been a primary cause of the collapse of morale and revolts in the German home front and Navy in 1918 (see also: Dolchstolegende). In Mein Kampf (1925) Hitler expounded his theory of propaganda, which provided a powerful base for his rise to power in 1933. Historian Robert Ensor explains that "Hitler...puts no limit on what can be done by propaganda; people will believe anything, provided they are told it often enough and emphatically enough, and that contradicters are either silenced or smothered in calumny."[21] This was to be true in Germany and backed up with their army making it difficult to allow other propaganda to flow in.[22] Most propaganda in Nazi Germany was produced by the Ministry of Public Enlightenment and Propaganda under Joseph Goebbels. Goebbels mentions propaganda as a way to see through the masses. Symbols are used towards propaganda such as justice, liberty and one's devotion to one's country.[23] World War II saw continued use of propaganda as a weapon of war, building on the experience of WWI, by Goebbels and the British Political Warfare Executive, as well as the United States Office of War Information.[24]
In the early 20th century, the invention of motion pictures (as in movies, diafilms) gave propaganda-creators a powerful tool for advancing political and military interests when it came to reaching a broad segment of the population and creating consent or encouraging rejection of the real or imagined enemy. In the years following the October Revolution of 1917, the Soviet government sponsored the Russian film industry with the purpose of making propaganda films (e.g., the 1925 film The Battleship Potemkin glorifies Communist ideals). In WWII, Nazi filmmakers produced highly emotional films to create popular support for occupying the Sudetenland and attacking Poland. The 1930s and 1940s, which saw the rise of totalitarian states and the Second World War, are arguably the "Golden Age of Propaganda". Leni Riefenstahl, a filmmaker working in Nazi Germany, created one of the best-known propaganda movies, Triumph of the Will. In 1942, the propaganda song Niet Molotoff was made in Finland during the Continuation War, making fun of the Red Army's failure in the Winter War, referring the song's name to the Soviet's Minister of Foreign Affairs, Vyacheslav Molotov.[25] In the US, animation became popular, especially for winning over youthful audiences and aiding the U.S. war effort, e.g., Der Fuehrer's Face (1942), which ridicules Hitler and advocates the value of freedom. Some American war films in the early 1940s were designed to create a patriotic mindset and convince viewers that sacrifices needed to be made to defeat the Axis Powers.[26] Others were intended to help Americans understand their Allies in general, as in films like Know Your Ally: Britain and Our Greek Allies. Apart from its war films, Hollywood did its part to boost American morale in a film intended to show how stars of stage and screen who remained on the home front were doing their part not just in their labors, but also in their understanding that a variety of peoples worked together against the Axis menace: Stage Door Canteen (1943) features one segment meant to dispel Americans' mistrust of the Soviets, and another to dispel their bigotry against the Chinese. Polish filmmakers in Great Britain created the anti-Nazi color film Calling Mr. Smith[27][28] (1943) about Nazi crimes in German-occupied Europe and about lies of Nazi propaganda.[29]
The West and the Soviet Union both used propaganda extensively during the Cold War. Both sides used film, television, and radio programming to influence their own citizens, each other, and Third World nations. Through a front organization called the Bedford Publishing Company, the CIA through a covert department called the Office of Policy Coordination disseminated over one million books to Soviet readers over the span of 15 years, including novels by George Orwell, Albert Camus, Vladimir Nabakov, James Joyce, and Pasternak in an attempt to promote anti-communist sentiment and sympathy of Western values.[30] George Orwell's contemporaneous novels Animal Farm and Nineteen Eighty-Four portray the use of propaganda in fictional dystopian societies. During the Cuban Revolution, Fidel Castro stressed the importance of propaganda.[31][better source needed] Propaganda was used extensively by Communist forces in the Vietnam War as means of controlling people's opinions.[32]
During the Yugoslav wars, propaganda was used as a military strategy by governments of Federal Republic of Yugoslavia and Croatia. Propaganda was used to create fear and hatred, and particularly to incite the Serb population against the other ethnicities (Bosniaks, Croats, Albanians and other non-Serbs). Serb media made a great effort in justifying, revising or denying mass war crimes committed by Serb forces during these wars.[33]
In English, propaganda was originally a neutral term for the dissemination of information in favor of any given cause. During the 20th century, however, the term acquired a thoroughly negative meaning in western countries, representing the intentional dissemination of often false, but certainly "compelling" claims to support or justify political actions or ideologies. According to Harold Lasswell, the term began to fall out of favor due to growing public suspicion of propaganda in the wake of its use during World War I by the Creel Committee in the United States and the Ministry of Information in Britain: Writing in 1928, Lasswell observed, "In democratic countries the official propaganda bureau was looked upon with genuine alarm, for fear that it might be suborned to party and personal ends. The outcry in the United States against Mr. Creel's famous Bureau of Public Information (or 'Inflammation') helped to din into the public mind the fact that propaganda existed. ... The public's discovery of propaganda has led to a great of lamentation over it. Propaganda has become an epithet of contempt and hate, and the propagandists have sought protective coloration in such names as 'public relations council,' 'specialist in public education,' 'public relations adviser.' "[34] In 1949, political science professor Dayton David McKean wrote, "After World War I the word came to be applied to 'what you don't like of the other fellow's publicity,' as Edward L. Bernays said...."[35] 2351a5e196
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