1Mobile Market Lite is an alternative app market for Android thanks to which you can download more than a million and a half apps and games of all kinds. One tap and you can start downloading in a very similar way to Google Play or Aptoide.

Weak demand and a slower-than-expected global market recovery are pushing mobile phones into a decline this year, with no recovery expected until 2024, according to a forecast from market research firm IDC.


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According to IDC: "Real market recovery is not expected to occur until 2024, when IDC expects 5.9% year-over-year growth followed by low single-digit growth leading to a five-year compound annual growth rate (CAGR) of 2.6%."

"With increasing costs and ongoing challenges in consumer demand, OEMs are quite cautious about 2023. While there is finally some good news coming out of China with the recent reopening, there is still a lot of uncertainty and lack of trust, which results in a cautious outlook," said Nabila Popal research director with IDC's Mobility and Consumer Device Trackers. "However, we remain convinced the global market will return to growth in 2024 once we are past these short-term challenges as there is a significant pent up refresh cycle in developed markets as well as room for smartphone penetration in emerging markets to fuel stable long-term growth."

tag_hash_107 David Nagel is the former editorial director of 1105 Media's Education Group and editor-in-chief of THE Journal, STEAM Universe, and Spaces4Learning. A 30-year publishing veteran, Nagel has led or contributed to dozens of technology, art, marketing, media, and business publications.

Android is the dominant platform in most countries, although it has had trouble surpassing Apple in Japan and the United States. In countries like Brazil, India, Indonesia, Iran and Turkey, it has over 85 percent market share.

Samsung has held a lead in market share since the early days of Android and has continued to perform well. Chinese manufacturers superseded HTC, LG, and others in the mid-2010s, and are now responsible for over 50% of Android device sales.

Android has added more users every year since inception. Even though in mature markets user growth has stagnated, Android has continued to grow at a remarkable rate through its popularity in developing countries. In Brazil, India, Indonesia, Turkey and Vietnam, Android has over 85% market share.

In a 2021 mobile consumer survey by The Hustle, 16.7% of Android users said they had less respect for iPhone users. 27.2% of iPhone users said the same about Android users.

As of August 2021, StatCounter had recorded the following data for mobile market share, with Android-based Samsung and iOS-equipped Apple mobile devices accounting for combined 54.39% of all mobile devices worldwide. Non-Apple / Android smartphones have a clear majority of the market share globally in 2021.

The 2021 mobile market share in the United States is a bit different from the worldwide metrics, which means that user location is a key consideration for mobile app development projects with a US-based target audience. Unlike the global mobile market share, US-based mobile users prefer Apple over Android.

Native apps have long been favored over hybrid apps thanks to their ability to fully leverage everything that an operating system has to offer its users. But advances in cross-platform mobile app development have made these versatile apps far more competitive, with a significant ROI. In fact, clients enjoy many benefits when choosing a cross-platform app over a native mobile app, making these applications a good choice for a wide variety of different uses.

LG Electronics Inc. said Tuesday that the mobile phone market was holding up despite the global slump and announced plans to launch three models powered by Google's Android operating system this year.

"The market is actually holding up versus last year... I think the recession impact is less than what we expected last year," said Chang Ma, the Korean giant's vice president of marketing strategy for mobile communications.

Android is Google's open-source operating software for mobile phones with Internet capabilities. US telecom operator T-Mobile began selling the first Android-based Google phone known as the G1 last year.

His comments came after rival Samsung said Monday that it expected the global handset market to remain weak for the rest of 2009 but expressed confidence of hitting its shipment goal of 200 million units this year.

The reason market share is important is that mobile is a "platform market." In platform markets, third-party companies build products and services on top of other companies' platforms. As they do, the underlying platforms become more valuable and have greater customer lock-in.

Building products and services for multiple platforms is expensive, so platform markets tend to standardize around a single leading platform. As they do so, the power and value of the leading platform increases, and the value of the smaller platforms collapses.

Importantly, the reason market share is important in a platform market has nothing to do with "current profit share." When confronted with Apple's declining market share, Apple fans often snort that Apple doesn't care about market share--it cares about profit share--and obviously Apple is cleaning up on that score. What this conclusion misses is that, in a platform market, having dominant market share is critical to maintaining long-term profit share.

Right now, the smartphone and tablet markets are growing so quickly that relative market share isn't an issue. But at least in some regions, the market is maturing more rapidly than most people realize. And as Apple's market share shrinks, its power and value as a development platform also diminishes, at least relative to that of the market leader.

In the third quarter, IDC reports, Android sales accounted for a staggering 75% of the smartphone market. Apple sales, meanwhile, accounted for only 15%. Android is still gaining share rapidly, so Apple's share may shrink even further.

In the US, Apple's market share is stronger. According to Comscore, Android had 53% of the market in September, as compared to Apple's 34%. A third of the market is a plenty healthy share, but the underlying trends aren't so encouraging:

All of these gains have come from the collapse of other platforms, namely RIM, Microsoft, and Palm, which, collectively, have collapsed from 49% of the market to 13% of the market. Combined, Apple and Android now have an 87% share of the US market, about the same as their 90% share internationally. The days of the easy market share gains from weak players, therefore, are almost over. Hereafter, the two platforms are mainly going to have to compete with each other.

The biggest and most important difference between the PC market of the 1990s and the mobile market today is that many of the most common smartphone "apps" are available on all phones, regardless of platform. These include:

In the PC market, meanwhile, you couldn't really do anything with a PC unless you had apps (for most people, the hardware and operating system itself was useless--like owning a car without gas or a flashlight without batteries). For a PC to be useful, you needed apps, and after Microsoft began to dominate market share, most apps were built for Microsoft first and Apple as an afterthought. All this began to change when the Internet arrived and some apps and services began to live in the cloud. After that, the importance of the operating system ("platform") on the PC began to erode, which, ironically, opened the door for Apple's comeback. But in the early years, the PC platform controlled everything.

The "platform" component of the mobile market is certainly less important than it was in the pre-Internet PC market, but it's still important. The third-party app business is now huge. And one of the biggest selling points for Apple's platform is Apple "ecosystem" of content, apps, and integrated services, as well as the way that Apple products tend to work well together.

Right now, most developers still develop for Apple first and Android second. But if Android's market share continues to increase, and Android solves a few problems that continue to plague its value as a platform, the incentives for developers will begin to change.

The next point that Apple fans make is that Apple doesn't care about the Great Unwashed Smartphone Buyers who will buy any old thing as long as it's cheap--a segment of the market that, Apple fans correctly observe, accounts for a big percentage of Android's market share gains.

More than 1 billion people in the world already have smartphones and tablets. The next 6 billion people who get them are going to be increasingly price sensitive--because they don't have much money. Apple's refusal to offer a truly cheap smartphone is one of the reasons that Apple is struggling in countries like India--a huge market, but one in which buyers are very price sensitive. (Samsung is crushing Apple in India).

Furthermore, from a platform perspective, most developers won't care whether the gadget their app runs on is a "premium" gadget or a mass-market gadget. They'll simply care that they can reach a lot more potential customers on one platform versus the other.

This argument also ignores the fact that Android is doing increasingly well in the high end of the market, too. Samsung's latest phones, for example, are killing it. If the iPhone 5 really is still "better" than, say, Samsung's Galaxy S3, it's not much better. Amazon's Kindle business also appears to be doing well.

Apple knows that selling truly affordable gadgets will mean making less money per gadget. It would also mean possibly threatening the immense per-gadget profit Apple's makes on its top-of-the-line gadgets. But gadget buyers don't care about Apple's profits. As cheap Android-based gadgets get better, and high end Android gadgets continue to close the gap, Apple will face increasing price pressure. And if the company insists on protecting its profit margins at the expense of market share, it will risk losing even more of the latter. ff782bc1db

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