A lookbook is a collection of photographs compiled to show off a model, photographer, style, stylist, or clothing line. Usually, bloggers or vloggers will "model" fashionable looks for that month or season. This gives viewers ideas on how to style outfits, or to show what the latest fashions are.[1] It is an especially popular term among "fashion bloggers".[2][3]

Whilst the lookbook term has become more prevalent in recent years through fashion vloggers, lookbooks have long been associated with cinematography. Whereas a fashion lookbook has more in common with a portfolio, cinematography lookbooks will contain a collection of reference images illustrating scene layout, setting, and lighting. This may be used by a cinematographer to show a director how to illustrate or communicate the intended result of a scene, or vice versa, when the director has something particular in mind.[5]


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Meanwhile the lookbook on the dawn demo really is just page using a collage section then a featured collection product grid section. The college is setup to use a curated selection of images sizes which is what can actually end up being the hardest part to create.

For our latest lookbook, we've chosen eight kitchens in contemporary homes where strategically placed windows and glazing create well-lit spaces for cooking and spending quality time with family and friends. More

Faux fur is liberated from the realm of fashion and used to cover entire walls in this lookbook, which rounds up five interior projects including an igloo-shaped children's room and a surreal Prada set by AMO. More

A jewel-toned red and blue shower room and a pink bathroom in a hotel designed for musician Pharrell Williams feature in this lookbook, which roundsup bathrooms lined with metro and subway tiles. More

Your brand is unique and so is the audience you are targeting. For fashion and apparel, interior design, beauty, and other similar industries, a lookbook should be created as a high-end representation of what your business is offering. Lookbooks are a great visualization tool for showing off your brand, building a crowd of loyal ambassadors, and generating excitement for your upcoming spring or fall product line.

Professional photography is a must for lookbooks. Each product photo should be modeled in a way that shows its functionality or appeal to the potential customer. For example, an apparel lookbook should be able to reveal the fit, texture, and benefits of the piece of clothing easily in one image. To make the desired impact, the lighting and photography equipment used by professional photographers will be necessary. Cell phone photos will likely not cut it for a lookbook.

With our free photo book maker, designing your lookbook is extremely easy! Once you have your images, all you have to do is upload them and drag and drop them into premade photo layout templates! Or, to knock out two birds with one stone, you can:

1. Upload your lookbook images into a Facebook photo album for some easy social media advertising.

Size: 8.5 x 11

8.5 x 11 is the most common lookbook size, because it accommodates large, vertical images very well. This creates an engaging flip-through experience for the viewer. Refer to image below for our available standard sizes.

For your lookbook page, you first need to create a page and assign the "lookbook-1" template in your Shopify admin. Then, in the theme editor, you can customize the page template using the preset theme sections.

Hi Simon

Really enjoyed the style lookbook. Many of the ways in which you combine jackets and trousers from different makers made me wonder the following: do you think its possible to commission a bespoke suit with one tailor creating the jacket and a different tailor creating the pants, in the same fabric? Say a suit composed of a Cifonelli jacket and Ambrsoi trousers? ff782bc1db

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