Regularly run on-Facebook Lead Gen ads with qualifying questions for a construction client.
Recently, we have noticed a spike in fake leads....obviously fake emails, names and phone numbers.
Is there any way to flag these "Spam" leads?? Right now, out of about 100 leads, 25 have some kind of fake/spam information.
Why we care. Quality leads can save businesses time and resources as they have a greater chance of turning interest into actual sales. Given the higher likelihood of conversion, leveraging tools to optimize lead generation is crucial for marketers as this approach not only ensures more efficient campaigns but also maximizes the return on investment.
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Click to WhatsApp Lead Gen: The lead objective is being extended to Facebook and Instagram ads that click to start a WhatsApp chat to help marketers nurture more quality leads with messaging. Select advertisers will have the option to add a Q&A flow in Ads Manager moving forward
Calling leads on Facebook. Meta is testing this new feature that allows businesses to call people through Facebook to provide assurance and display their business information, including logo and name.
Hubspot. To support businesses in generating high-quality leads efficiently, Meta is introducing HubSpot as a new CRM integration partner, offering a straightforward click-through setup. Additionally, Meta is streamlining CRM integration with Zapier.
Once you are sending back raw leads and your lead funnel conversion steps, you can configure your Meta Leads Funnel in Meta Ads Manager. This tells Meta the order each conversion is expected to occur in and therefore the progressive value of the lead.
Magnificent Seven member Meta Platforms leads this week's list of stocks to watch near a buy point. Sports betting company DraftKings (DKNG), oilfield services firm Weatherford International (WFRD), discount chain Ollie's Bargain Outlet (OLLI) and athleisure apparel maker Lululemon (LULU) also make the list.
Meta at the same time is adding coupons to click-to-message ads on Instagram Direct, testing an instant ad format that brings together relevant advertisers and experimenting with instant forms for Facebook that draw content from advertiser websites. To better serve the leads generated through these new features, Meta has added HubSpot as its latest CRM partner and simplified its CRM integration with Zapier. Such integrations can boost campaign performance and help businesses convert leads, per a Meta study.
Our platform makes it easy to connect your Meta Business Tools with the rest of your marketing stack. In just a few clicks, you can automate Meta lead generation tools and avoid the unnecessary headache of manual labor. Stay ahead of your competition, follow up with leads faster, and increase your ROI all in one.
After connecting your Facebook, LinkedIn, or Google ad account to HubSpot, your existing lead ad campaigns will appear automatically on your HubSpot Ads dashboard. Sync leads from these lead ad forms to your HubSpot account.
To ensure that both historical and new leads from your lead ad campaigns sync with your HubSpot account, you'll need to configure which pages or ad accounts you want to sync leads from. To manage your lead syncing settings:
This stage aims to move prospects through the funnel to the final sale. Figuring out how to obtain B2B sales leads is only a part of the puzzle. The three main steps of a B2B lead generation process include:
Are you wondering why we have not mentioned other platforms like LinkedIn in this article, since it is extensively known for delivering high-quality leads? This is because, after our experience with a specific client case, we believe that on the whole, Meta is the way to go.
One of our clients in the acoustic panels industry showed us that after testing both LinkedIn and Meta, LinkedIn was sadly not the platform for them to generate qualified leads. We could further see that in the testing period; LinkedIn only generated 32 leads at a cost-per-lead (CPL) of 1,039 EUR and a cost-per-click (CPC) of 1.93 EUR. On the other hand, Meta brought us 2,706 leads at a CPL of 45 EUR and CPC of 10.74 EUR.
The reason why we as a digital marketing agency advise this platform to our clients is that as current buyers continue to use their handheld devices to access quick, easy information, Meta lead ads will give brands the opportunity to capture new leads with the click of a button. But just like any other form of lead generation, you need to monitor and tweak your lead ads and campaigns to ensure you receive optimal results.
Meta lead ads provide B2B companies an opportunity to gain leads and a larger reach. If you have not tried this yet, we highly recommend allocating some of your social advertising budget to this platform.
While an incremental increase, the ChatGPT-4 group experienced the largest improvement in average ranking across test periods. This ranking shift did not drive an increase in CTR, possibly further highlighting the decreased performance of utilizing this tool for meta descriptions.
The Real Estate Lead Metadata Specification prescribes a way to transport lead information from lead generating websites (such as real-estate search portals) to downstream consumers (including but not limited to CRM systems) by transparently embedding it within human-readable email using HTML meta tags.
The website sends an email to a real estate agent with the lead's information (e.g. name, email, phone, property address, a brief message, etc.) The receiving agent generally puts this contact information into a database of leads. Historically, this has been a manual process.
When a software tool cannot properly parse the lead information, everybody loses. The real estate portal appears to be handing out bad leads, the real estate agent loses a potential client, and the potential homebuyer does not get the service they need.
The key concept to this specification is the idea of transmitting lead information through HTML meta tags. A quick example serves best to illustrate this concept. An email that contains lead information should contain header fields as follows:
Note that in practice, some vendors erroneously put meta tags in the body tag rather than the head tag. While this is not strictly valid HTML, the consuming application should still account for this case and search for meta tags anywhere within the HTML document.
Parse the HTML body into a searchable document object model. Search the document object model for meta tags. Locate a meta tag named lead_information_version. Verify that the value of lead_information_version is equal to 1.0. If successful, look for any other meta tags beginning with lead_. This is the lead information.
Move, Inc. and other companies' products are rapidly adopting the specification: FiveStreet (Move, Inc.), TopProducer (Move, Inc.), BoomTown, Brivity, SmartTargeting (SmartZip Analytics, Inc.), Dakno Marketing, Follow Up Boss, GuerillaRealty.com, Opcity, RealOffice360, Hire Aiva, and Wise Agent can consume emails with lead metadata. Most outbound Realtor.com (Move, Inc.) lead emails include lead metadata. All SmartTargeting, GuerillaRealty.com, RealtyNinja, Dakno Marketing, Opcity, and zBuyer lead emails include lead metadata. Some outbound Apartment List lead emails include lead metadata.
For many products and services, link ads on landing pages or product detail pages are not the best solution. Especially when a product needs further content engagement or the process to close requires multiple touch points, lead ads are the better choice to reach potential customers.
In addition, meta lead ads make the lead generation process simple and fast. The user taps on the ad and a form appears directly, which is already pre-filled with the Facebook contact data. This can be confirmed by the user without much effort and sent to the advertiser. Nevertheless, generating leads is often more difficult than one might think. The costs are too high, the quality too low. This article should help to solve this.
My practical recommendation: Create images and videos in 1:1 and 9:16 to cover 90% of all possible impressions via Facebook and Instagram. Limit the videos to 6 seconds. A separation by platform is explicitly not recommended. Costs can be reduced much more by playing Instagram and Facebook together and covering all relevant placements such as feed, stories and reels in one ad with 1:1 and 9:16. Superficial tests that divide ads and ad sets between placements and platforms are nothing more than agency games that distract from the real challenge of Facebook's lead ads: optimising the quality of the leads generated and increasing the value for advertisers.
This also applies to the other meta ad formats and certainly also to Pinterest, Snap and TikTok Ads. The type of ad also determines the quality of the leads. Does the ad design meet the target group? Or does it seem too simple and cheap for the product on offer? Targeting by Creative is real.
I would be happy to take a look at what you have done so far and give you recommendations for optimisation.
In my experience, Lead Forms are the learned format with the highest confidence level, while Messenger is the newer option and therefore sometimes falls off a bit. If enough leads are generated, at least 50/week (my own guideline), then you can also leave this decision to Meta and make it easier for yourself. If there are fewer leads, as is often the case with start-ups, for example, or generally with forms that aim for high quality, I recommend going for instant forms first.
The second option, website conversions, simply means the pixel event "lead" that is linked to a Typeform, SurveyMonkey or a self-made lead magnet, for example. The "Lead" pixel event is decisive. This is particularly suitable for more complex queries and products. However, care must be taken to ensure that data is lost by switching from the app to the browser and that as strong a return flow as possible is created with Conversion API and Advanced Matching. Similarly, a lot depends on optimising the website form. I like to combine this with a Hotjar survey at the end of the funnel to ask more questions about the process and expectations. For example: 2351a5e196
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