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"Mara" has been met with widely positive reviews from music critics. Larry Flick from Billboard labeled the song "[a] rousing tribal anthem", and praised it for working "extremely well within the confines of a house bassline, which is iced, contrasting with the original cut's flashy horns and rave-ish synths". He described its chants as "infectious" and said that they "add fleshy fun to the spree of wriggling percussion".[17] Also from Billboard, Lucas Villa stated: "This is the Wepa! that launched the Latin and dance music crossover of the '90s."[16] Suzy Exposito from Rolling Stone noted that although Martin's American fans may remember him since his English-language crossover, "he had the rest of the world swooning upon the 1995 release of 'Mara'".[18] In another article, she named it a "megahit", the same as a writer of Hola!.[36][37] Luca Mastinu from Optimagazine ranked it as one of Martin's five greatest hits and wrote: "'Un, dos, tres, un pasito pa'lante Maria' is the verse that we have all sung at least once in our life."[38] At Zeleb, an author labeled the track "a great song with capital letters" and stated: "If to a hit like this, we add a Latin hottie such as [...] Martin, with half hair and hips with impossible movements, it was clear that the world was going to dance that of 'Un pasito p'alante, Mara'."[39] Cristian Grosso from La Nacin described "Mara" as catchy.[40] Toby Rose from Evening Standard wrote that it is "the summer holiday smash hit, the one that every bar and Eurodisco from Mykonos to Tenerife plays non-stop - the one that, however much you try you cannot stop yourself from humming".[41]

The first accompanying music videos for the original song and Pablo Flores remix were filmed in La Boca, a barrio of Buenos Aires, Argentina. They were aired in 1995, and throughout them, Martin is seen with straight hair, blonde highlights, and a wide white shirt. He dances happily with the background of the tenements with colorful roofs and several neighbors as extras.[22][92] Following "(Un, Dos, Tres) Mara"'s success in France, a re-made version of the video for the Pablo Flores remix was filmed in Paris and directed by Memo del Bosque.[93] It was aired in 1998,[92] and shows Martin walking around Paris, from Montmartre to the Champs-lyses. It depicts Martin counting on his fingers, which is similar to the lyrics of the song, "Un, dos, tres" (One, two, three). Maria was played by spanish model Laura Cisneros. The visual also shows Martin swaying to salsa tunes and making most of the women he meets in the streets crack. In a scene, he throws himself on the hood of a car, firmly determined to seduce the driver. The "grainy" music video continues with Martin's dance steps.[47][94] The last video is available on the singer's YouTube channel and has received over 175 million views, as of August 2021.[95] Cristal Mesa from mit named the visual Martin's 24th best music video on her 2018 list,[94] and an author of Cultura Colectiva listed it among the "13 Videos to Appreciate Ricky Martin's Talent and Sickening Good Looks".[96]