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The ascendant (ASC) is a point on the ecliptic that rises on the eastern horizon at sunrise and changes as the earth rotates on its axis. The ascendant is very important in astrological chart interpretation. It exerts more power than the Sun, Moon and planets because it infiltrates everything in the natal chart.The ascendant is the first point of energy in the natal chart and it represents the way we view life. The sign on the ascendant characterises our expression of "who we are" when dealing with others, and our initial action when dealing with day-to-day concerns. Longitude is necessary in order to determine the position of the Ascendant because horoscopes use local time. Having constructed the horoscope, the astrologer can begin the task of interpreting the chart. This interpretation depends upon which branch of horoscopic astrology is being used.

In Chinese astrology, horoscopes are based on the symbolism of the Chinese zodiac, a system of elements and animals associated with each year according to a Sexagenary cycle. Chinese horoscopes often appear in horoscope sections in newspapers and magazine alongside Western horoscopes.

Interest in horoscopes and the zodiac sign have been very popular throughout history and today. There are many faithful followers, from celebrities to the general public. With so many believers, and perhaps a personal connection to the horoscope or the zodiac, it can be difficult to accept that astrology is not grounded in scientific evidence and is a pseudoscience.

Similarly, the zodiac sign can be used to create horoscopes that predict the events that will happen in an individual's life. However, like using the zodiac sign for personality traits, using it for horoscopes is also unreliable. One astrologer's prediction for a horoscope is typically completely unrelated to the prediction of another astrologer.[21] However, many people still believe their horoscope perfectly aligns with the events in their lives. There are some possible explanations for this. Horoscopes have vague wording and are based on typical everyday activities.[21] Due to this, it is easier for people to relate to these claims and increase their belief that it is a real science. Also, a person's expectations typically lead them to bias the way they perceive information, so their expectations are confirmed. In a study, participant's horoscopes were paired with the events of their previous day. When the horoscopes were presented with the participant's zodiac sign, other participants were more likely to report that the horoscope matched the previous day's events compared to when their zodiac sign was not present.[22] This shows how individuals will bias their perceptions based on the expectations. This makes horoscopes seem reliable, when they are not valid.

Although it has its proponents, astrology has been rejected by the scientific community. Some horoscopes base their predictions on the "movement" of stars. However, this is inaccurate as stars actually do not move but appear to because the Earth rotates on its axis and orbits around the Sun. Furthermore, none of the answers given by astrology are actually based on science. According to American astronomer, the reason why people rely on horoscopes is explained by a psychological phenomenon known as "self-selection bias", which is the tendency of humans to look for interpretations or confirmations for what they already hope to be true.[23] Hence, the reason why astrology may seem like it works is because human brains are wired to look for patterns, even when none exists. Many practitioners of astrology claim that astrology is indeed a science however, despite many trial and experiments, the effectiveness and scientific evidence of astrology is still yet to be demonstrated. In conclusion, astrology has no verifiable mechanism behind it and astrologers follow no sort of scientific method in their process hence it cannot be classified as science.[24]

In Christianity, many say that people should not use horoscopes or practice astrology in general, citing Deuteronomy 4:19, Deuteronomy 18:10-12, and Isaiah 47:13-14 from the Bible.[25] Evangelist and minister Billy Graham has said, "God did make the stars (as well as everything else in the universe), but he intended them to be a witness to his power and glory, not as a means to guide us or foretell the future."[26]

The Enneagram is the latest in a long line of personality tests and types to penetrate the zeitgeist. From Hogwarts houses to horoscopes, human beings are hard-wired to categorize ourselves and one another, three personality psychologists told Insider.

Hardened scientists will tell you astrology doesn't work. Believers will tell you it does. Who is right? They are both right. It depends on what you mean by the word "work". Astrology is the belief that the alignment of stars and planets affects every individual's mood, personality, and environment, depending on when he was born. Astrologers print horoscopes in newspapers that are personalized by birth date. These horoscopes make predictions in people's personal lives, describe their personalities, and give them advice; all according to the position of astronomical bodies. A survey conducted by the National Science Foundation found that 41% of respondents believe that astrology is "very scientific" or "sort of scientific". Let us break the original question into two separate, more specific, questions: 1) Does the position of astronomical bodies affect a person's life? 2) Can horoscopes make people feel better? These questions are both very different. Both can be determined scientifically.

Vyse, who is a professor of psychology at Connecticut College, tells WebMD that horoscopes are "a one-size-fits-everybody enterprise" - they're written for everyone who shares your birthday, plus or minus a couple of weeks. But he says horoscopes can still provide a "sense of comfort" because people tend to focus on the parts that are relevant to their own lives.

Sandbek says he's concerned that people who regularly consult their horoscopes are looking for guidance, not comfort. "Most people who read horoscopes or go to psychics do so because they want information about themselves or what they should do," he tells WebMD.

Vyse says the key to building confidence is the same whether you are a student or an executive. Instead of reading horoscopes, "people should spend their time preparing, studying, and rehearsing for whatever it is they're doing. There's nothing that prepares you better than practice."

Read your Los Angeles Times daily horoscope here. Find your horoscope for today and check back for general daily insights and view horoscopes for each sign of the zodiac for yesterday, today and tomorrow.

Even though it is well known that horoscopes are intentionally vague to appeal to as many people as possible, some are still amazed at how perfectly these descriptions apply to themselves. The Barnum effect tricks us into believing that a particular horoscope was meant for just us, encouraging us to find nonexistent parallels between the text and our own lives.

By being aware of this effect, we can be attentive to any potential scenarios where we could be easily influenced and think twice before applying vague information to ourselves. For example, those who are skeptical of horoscopes and wary of psychic advice tend to not let these predictions dictate their lives, and choose to follow their own paths instead.

One of the oldest and most common examples of the Barnum effect lies in astrology. This practice can be traced back nearly 2,000 years ago to ancient civilizations when horoscopes were first used for their predictive powers.8 Since then, professionals such as magicians and palm readers have succeeded in convincing many people of their foreseeing abilities.

This article explores the history of horoscopes and our fascination with believing their predictions. The author notes how horoscopes rely heavily on the Barnum effect, by providing vague personality descriptors that individuals believe apply to themselves. The article later touches on how the Barnum effect can be applied to businesses and how they interact with their customers. ff782bc1db