[BEST] Download Gtag.js

The Google tag (gtag.js) is a single tag you can add to your website to use avariety of Google products and services (e.g., Google Ads, Google Analytics,Campaign Manager, Display & Video 360, Search Ads 360). Instead of managingmultiple tags for different Google product accounts, you can use the Google tagacross your entire website and connect the tag to multiple destinations.

The Google tag (gtag.js) is a single tag you can add to your website to use a variety of Google products and services. Instead of managing multiple tags for different Google product accounts, you can use the Google tag across your entire website and connect the tag to multiple destinations.

Download Gtag.js

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If you set up Analytics on your site after August 2017, your site is probably tagged with gtag.js. If you set up Analytics on your site before August 2017, your site is probably tagged with analytics.js.

Unlike analytics.js, gtag.js doesn't use trackers to send data to GoogleAnalytics. It sends data to Google Analytics properties identified by their IDsset by the config command. The event names supplied to gtag.js specify thetypes of data being sent to Google Analytics.

analytics.js uses trackers to send pageviews to Google Analytics. A trackerhas the Measurement ID of a Google Analytics property. gtag.js sends pageviewsto a Google Analytics property identified by the TAG_ID specified in aconfig command.

As mentioned earlier, analytics.js uses trackers to send events to GoogleAnalytics. A tracker has the tracking ID of a Google Analytics property. Bycontrast, gtag.js sends events to a Google Analytics property identified by theTAG_ID specified in a config command.

Google released gtag.js a couple of months ago as the new way of tracking with Google Analytics, eventually replacing analytics.js as far as I understood. gtag.js is the default when setting up a new Google Analytics account, so the code snippet went from this:

By the looks of it, gtag.js loads the same analytics.js script through Google Tag Manager, because the ga variable is indeed available. However, there is some difference because the tracker parameter is undefined when the callback is invoked, because gtag.js does not use trackers, so this approach clear won't work.

I looked through the documentation for gtag.js, but I was not able to find any information on how to obtain the client ID. The documentation for analytics.js states not to access the cookie directly to obtain the client ID, which makes sense. But is there any way to get it through the JavaScript API with gtag.js, or do I have to resort to reading the cookie for now?

In this article, I am going to talk about the Global Site Tag (gtag.js). If you try to install Google Analytics or Google Ads conversion tracking code today, you are going to see a new tag called the Global Site Tag (gtag.js):

Likewise, the syntax for setting up ecommerce tracking, cross-domain tracking, event tracking, enhanced ecommerce tracking, custom dimensions, and metrics or any other type of tracking is going to be different when you are using gtag.js.

Using gtag.js, you can set parameters on the website which will be sent along with every event. This is very useful if you want to set a particular parameter across the website. For example, if all the transaction on your website happens in the same currency, you can set the currency by updating the config command.

Cookies and user identification with gtag.jsgtag.js can also be used to set cookies on browsers or to update cookie values. You can also use it to create user ID. By default, Google Analytics sets its cookie, but in the case that you want to set an additional cookie you can use below code:

Custom dimensions and metrics with gtag.jsWhen it comes to analytics implementations you will have probably come across a situation where you want to pass custom metrics and custom dimensions to an analytics property.

To do so you need to replace the gtag() object with another object in the global site snippet (gtag.js). For example, if I want to replace the gtag() object with analytics() then my global snippet will look like below:

This is a strong hint that shortly Google is going to introduce new features that are available only in gtag.js and not necessarily in analytics.js. Eventually, gtag.js is going to become the primary and standard tracking method.

Just because gtag.js can send the same event data to multiple GA properties or Google products does not make it a substitute for GTM, not even remotely. For a start, gtag.js does not come with a user interface like GTM. It is not a tag management tool, not even remotely. gtag.js does not work for non-Google products and I doubt, it ever will.

There are a lot of interesting opportunities that come with gtag.js, and you may want to plan your migration so that you can take advantage of those as they become available, but there is no need to rush into this migration.

The gtag.js code would be placed on each page of your website. config is a command that pulls in the corresponding library for the product configured, such as analytics.js for Google Analytics or conversion.js for Google AdWords.

There will also be some changes in the way you set up event tracking, ecommerce, cross-domain tracking, etc. for Google Analytics, as well as conversion tracking for AdWords. All of that can be found in the documentation for gtag.js for Google Analytics and Google AdWords.

This tagging option is best for web developers who are in charge of tagging and only need to manage Google tags. gtag.js allows you to install tags directly on your web page, without the ramp-up time of setting up a tag management system.

Tag Manager is a tag management system that allows you to quickly and easily update tags on your website or mobile app from a web interface. You can use Google Tag Manager to load a Google tag on your website. This method is equal to adding the Google tag (gtag.js) code snippet to your site.

If you already use Tag Manager, continue to do so. Tag Manager fully supports Google Ads and Google Marketing Platform tags, and there is no need to deploy additional code using gtag.js on your site if Tag Manager is already in use.

Therefore, in my opinion, GTM is still a better option because developers can feel safe, and marketers can keep some sort of flexibility. But if your company does not even want to hear about tag management, then gtag.js is an option for you.

Another example that comes to my mind is an existing project that has A LOT of customized gtag.js code. Even though I would recommend migration from gtag to GTM, your company might not justify this kind of approach.

I am using the Google Tag Assistant Add on to see what are the trackers and it showing I already have two -

1. Global site tag (gtag.js)

2. Google Ads Remarketing Tag

As the Floodlight (gtag.js) tag is e-commerce enabled, it will automatically use the default E-Commerce extension mappings. Manually mapping in this category is generally not needed unless you want to override any extension mappings to your desired e-commerce variable is not offered in the extension.

? Note: Do not take the gtag.js script and put it into a custom HTML Tag of Google Tag Manager. That is not a best practice and would lead to problems in your tracking.

I'm trying to get Marketo form submissions to log as events in GA. The script I have tried is not working, and I *think* I know why: We use Tag Manager, but GA is actually deployed separately as a Global Site Tag (gtag.js) independent of GTM. This is different from analytics.js too, which, in previous threads, here and here, Sanford Whiteman already provided solutions.

Because gtag.js handles requests differently than analytics.js, I tried to adjust the call to match what's here on the Google Analytics documentation: Migrate from analytics.js to gtag.js | Analytics for Web (gtag.js)

I'm clearly still lost, so if anyone has run into this before, thanks for any guidance!

But in some cases you may want to implement gtag.js manually, allowing you to modify the type of consent that is required for certain parts of the script to be loaded.This article elaborates on how to add gtag.js, while controlling consent granularly between script tags. For Tag Manager, please follow this link.

If you are reading this article, it might be because you have a client who has chosen to use gtag.js instead of Google Tag Manager for their GA4 implementation. Rest assured; you are in the right place.

When I normally do an audit for a Google Analytics 4 implementation, I look at three main things, the actual settings in GA4 (related to config admin, property, data settings retention, etc.), then I look at the actual configuration, which can either be done through Google Tag Manager or through gtag.js;

Lastly, I do a privacy audit (in this context, related to how consent mode is implemented and cookie management solution implementation).

The history of gtag.js can be traced back to the early days of Google Analytics when the tracking code was implemented using a library (thanks, Doug Hall) called ga.js. In 2013, Google released a new version of the tracking script called analytics.js, which provided improved functionality and better performance.

In October 2017, Google introduced the gtag.js library to replace ga.js and analytics.js. The purpose of gtag.js was to simplify implementing different Google tags on a website, allowing developers to use a single, unified interface to manage all their tags. 006ab0faaa