When you see celebrities and high profile people at events looking spectacular, it is more often than not, the work of an exceptional stylist. As a personal stylist you may work with actors, TV presenters, musicians, politicians or famous influencers. You must be able to curate the perfect outfit for the occasion, taking into account every tiny detail that could make or break a look.
Not only will you be in charge of creating a visually appealing outfit, but it must also match the requirements of the occasion or event. You could be working with anyone from the most famous celebrities, to models on a photoshoot, to someone who just wants to look their best for a specific event. This means you could be putting together outfits for the red carpet, a fashion shoot or even runway shows. Whilst you must ensure that the outfit is suitable for the event, you also want to make sure it stands out (for the right reasons of course!).
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Stylists are employed everywhere, from magazines to advertising campaigns, music videos to concert performances, political campaign trails to red carpet events. It is common for stylists to work on a freelance basis, however some may work in-house for fashion brands or retailers.
The role of a stylist is extremely varied. As a stylist, you could be working on an almost endless number of projects, from professional photoshoots, magazine features, advertising campaigns, music videos, album covers, TV show appearances, stage outfits for a tour or red carpet events. You could also work as a wardrobe stylist for a movie or TV show, creating costumes for characters alongside a costume designer.
Staying on top of trends in the styling world is essential. To do this, you will need to spend a significant amount of time researching new styles, as well as analysing the current industry landscape to predict future trends. This aspect of the role can be incredibly important, as many clients will want to set trends and be ahead of the curve in terms of their looks.
To truly stay on top of trends, you should also have a good understanding of the history of fashion. As they say, fashion often repeats itself. Understanding key references, styles and trends from past eras can be helpful for inspiration and context.
When you have been approached for a styling project, you will usually be given a brief. This may entail what event the look is for, the kind of style/aesthetic to be achieved and any other requirements.
You can utilise your research to put together ideas for your client. You may want to create mood boards to help them visualise a look or inspire them to share your vision. You should also be prepared to add additional context, reasons behind your choices whilst taking into account their ideas. Styling, truly is a collaborative process.
A focus on sustainability in the fashion industry, has also brought a new parallel to this aspect of styling. Many stylists will now also need to be comfortable sourcing vintage items and looking through designer archives, whilst still managing to create a fresh and on-trend look.
Much of styling involves working with other departments, providing consultation and advice to help them achieve a desired end result. You may consult with art directors on photoshoots, helping to implement their vision for the shoot through the looks you put together. You may also have to work with hair and makeup teams, and models to provide direction that will allow the correct message to be conveyed visually.
Personal shopping is another aspect of styling that sees you work one on one with a client, usually in a retail setting. Sometimes personal stylists work in-house for a retailer and appointments can be booked, whilst others work directly for the client. During a personal shopping trip, you may be tasked with finding a singular look for an event, or a complete wardrobe overhaul for the upcoming season.
Not only will you need to travel for photoshoots and events, but you may also need to travel to brand showrooms when sourcing products and to meet clients to discuss the project. International travel is common in this industry.
You must be adaptable when working with different clients and on different project types, whilst still maintaining your personal style and expertise. We look at the essential skills that make a great fashion stylist!
You will need to have an eye for visual composition, proportions and understanding which items complement one another. You will also need to take into consideration factors such as hair, makeup and accessories. It is ts often these tiny details that pull a look together. You must be careful not to over or under-style a look, striking a carefully considered balance between the two.
This attention to detail also stems to the wider industry. You must identify small micro changes in trends; the ways in which consumer behaviour is changing, which items will be the next big thing and those that will fall out of fashion.
Having a strong network within the industry also means that product sourcing will become an easier task. More brands may be willing to gift or loan items; you may also simply be aware of more fashion brands presenting more options for your clients.
In addition to this, stylists often rely on word-of-mouth to reach new clients. Whilst you might get some attention from a client appearing on a red carpet or fashion magazine, most of your new business will come from friends and colleagues of your current clients. Building meaningful relationships within your network makes these recommendations more likely.
You should also be adaptable to different event types. A look created for a red carpet event will be very different for one created for a daytime TV appearance. Think about the season, the location of the event (outdoor/indoor?), movement required. Often red carpet dresses are incredibly restrictive, for an event where walking or dancing is required, this may not be the best option!
As a stylist, you will need to have an almost encyclopaedic knowledge of designers, brands and trends. Not only will this help you to source clothes but it will help you to pull together looks and ideas.
An inventive and imaginative mind is key in a creative career like styling. In order to build your reputation as a stylist, your looks need to stand out, whilst fulfilling the brief and making your client or model look amazing in the process!
IT skills and being able to use software such as the Adobe Creative Cloud software or CaptureOne will help you create an impressive portfolio for potential clients or inspire mood boards for new projects.
Within the field of styling, academic qualifications are not usually considered as important as creative and practical skills. It is better to have a portfolio of looks and projects that showcase your abilities as a stylist. Completing a relevant qualification can help you to do this however, through projects and placements.
At the Fashion Retail Academy, we have several specialist fashion courses that could help you launch your fashion styling career. If you've just completed your GCSEs, you could study our Level 3 Visual Communiations and Styling, Level 3 Fashion Design or Level 3 Fashion Retail courses.
Getting experience and working as an assistant to a stylist means you can learn from professionals, as well as expand your network. Experience in the industry will usually open more doors than a specific course or qualification.
Competition is fierce, so get creative with your experience. Assist with student magazines, start your own style blog or social media account. Employers and new clients will want to see examples of your work in a portfolio or on a website.
At the Fashion Retail Academy, all Level 4 and Undergraduate degree programmes have integrated industry experience with one of our retail partners. This supports your studies with practical skills and real-life experience, providing a valuable boost to your CV!
If you'd like more information about our courses and all the exciting career options available in the fashion industry, please email our friendly Applicant Services team at info@fra.ac.uk. We're always happy to help!
Currently I have been getting regular work at Nordstrom Direct (Studio N). Where the e-commerce/ clothing is shot. This happens to be an 8-5, Monday- Friday job and they usually schedule out the whole week.
I made about $20,000 my first year personal styling and every year I have made more. But my range of services has changed. I do speaking engagements, wardrobe styling, personal styling and represent a customer shirt maker. Last year I cleared $62,000.
I loved the article! Thankyou!
I am a fashion stylist myself and completely agree with a lot of points mentioned above. In India, in Delhi you are hardly paid as an Assistant. Like absolutely nothing. In Mumbai, you still are paid something. I have worked as an Assistant for almost 1.5years. The salary brackets you have quoted for Assistants is hughhh(as compared when converted to INR). The city/country one resides has a lot to do with your Salary in addition to your lookbook,years of experience and styling sensibiities.
Join the only accredited Fashion Styling degree program in the United States and get a jumpstart on your styling career. This highly collaborative degree will help you acquire the creative and technical skills to build an industry-standard styling portfolio that showcases professional, imaginative, and visually engaging fashion imagery.
180 Magazine is a collaborative effort created by students from Fashion Styling, Fashion Design, Fashion Journalism, Graphic Design, Illustration, Interior Architecture & Design, Jewelry & Metal Arts, and Photography. 180 Magazine provides a print and digital platform for Academy of Art students to communicate their creative experiences and creations. Both onsite and online students are given the opportunity to apply their skills in a real-world context, publish their work, and build their portfolios while working closely with the industry they are preparing to enter. 152ee80cbc