Every podcast should have a website where your podcast lives. All Buzzsprout podcasters can create a free customizable website where you can keep your transcripts and episodes and have more information on your podcast and hosts.

The Overcast podcast app runs ads exclusively for podcasting. In our experience, we get 100 new subscribers each ad cycle. This is an excellent way to get your first 100 subscribers if you have the money.


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The cost of starting a podcast varies depending on the quality of the podcast equipment you purchase. If you already have a computer and start with more affordable options, you can spend $60-100 on a microphone and headphones. If you purchase an audio interface, podcast recording software, and higher-quality gear, you can spend over $1,000.

Yes, podcasters can make money through various direct and indirect monetization methods, including sponsorships, paid subscriptions, selling physical products, and online courses. However, the amount earned depends on factors such as the size and engagement of the audience, as well as the chosen monetization strategies. Nonetheless, with proper planning and execution, podcasting can be a lucrative venture.

Starting a podcast without experience requires a solid marketing strategy to attract new listeners. The best podcast marketing channels include social media, getting listed in directories like Apple Podcasts and Spotify, optimizing new episodes for SEO, and publishing consistently.

Gary never fails to inspire me with his words. I love how he is so passionate about everything he talks about which gets the listeners motivated and inspired. After this podcast, I was absolutely hooked to learn more about Gary and what makes him so passionate about wanting to come out and share his stories. I really enjoyed this program and listening through audio!

Bren has spent the past two decades studying courage, vulnerability, shame, and empathy. She is the author of six #1 New York Times bestsellers and is the host of two award-winning podcasts, Unlocking Us and Dare to Lead.

Bren Brown Education and Research Group, LLC, owns the copyright in and to all content in and transcripts of the Unlocking Us and Dare to Lead podcasts, with all rights reserved, including right of publicity.

You are welcome to share an excerpt from the episode transcript (up to 500 words but not more) in media articles (e.g., The New York Times, LA Times, The Guardian), in a non-commercial article or blog post (e.g., Medium), and/or on a personal social media account for non-commercial purposes, provided that you include proper attribution and link back to the podcast URL. For the sake of clarity, media outlets with advertising models are permitted to use excerpts from the transcript per the above.

You're about to learn how to start a podcast, step-by-step, even if you've never done anything technical like this before. I've been podcasting since 2010, but I can still remember how confusing and intimidating it was in the beginning. You're about to learn how to start your show, the easy way. The SMART way.

When I learned about the kind of connection you can make with your listeners, I became obsessed with podcasting. I created several more shows, including AskPat, FoodTruckr School, and The 1-Day Business Breakthrough Podcast, and even one with my ten-year-old son called All Of Your Beeswax.

Back in 2008, I wrote a blog post announcing that I was going to start a brand new podcast. I even published a little audio file to make the announcement to test my new equipment. I cringe when I think about it. Personally, it's hard for me to listen to, but I'm going to let you listen to it now:

Yeah, not too large in terms of a listening audience compared to things like entrepreneurship, personal development, fitness, and other large niches. This was a hobby of his, and he wanted to use a podcast to just talk more about it and connect with others.

Yes, she did it. She became the #1 Kids & Family podcast on Apple Podcasts in Australia. Her podcast has recently been accredited by the Australian College of Midwives as Certified Professional Development to all Australian Midwives.

It's one year from now, and you're going full-steam with your podcast. You're fifty-two episodes in, and you're even beginning to get a number of emails from companies and your fans about your podcast.

Then you have the titles of podcasts that describe exactly what you're going to get when you listen to it. The title itself is descriptive of the content. And yes, this does help with search engine optimization:

And then, of course, you have the podcast names that at first glance don't make any sense at all. And these can be successful, too! The podcast name takes meaning based on what the host does with it. So even if you can't nail the perfect descriptive show title, know that whatever title you pick eventually becomes what you make of it:

However, I do have an important warning: Don't go crazy with the keywords in the title of your podcast. Don't keyword stuff by adding a billion keywords after the actual name of your show. Try to keep your title as natural as possible, and select your keywords carefully.

Spend some time coming up with ideas for your podcast title. Share it with people around you and get a gut reaction to see what they think. And if you have an audience, ask them. It's a great excuse to seed that you're coming out with a podcast soon (and it'll hold you accountable, too).

My best advice: write for the humans in your target audience and know who your podcast is for. Understand their wants, needs, questions, curiosities, and more, and you'll be more likely to create a description to feed people into your show much, much easier.

When I started the Smart Passive Income Podcast, I only had the capacity for episodes once every other week. I was blogging and publishing three times a week. Then, once I saw how amazing the results were for my show, I switched it to weekly, and then got obsessed and created even more podcasts.

The most important advice related to all of this format stuff is, you have to pick something and go. Stop questioning what the right answer is, because really you won't know until you get started and publish your podcast. Stop holding yourself back, make decisions, and keep moving forward!

For one, it's what people will see in podcasting directories before listening to a single spoken word and before reading any written words about your show in the description or summary. Your artwork is your podcast's first impression, and it's also what competes for attention with every other podcast that's out there.

Where might you get great artwork created? Out of everything else here, this is definitely worth investing in because it's literally the first thing people see related to your podcast. If you don't have a designer of your own, try 99designs.com or Fiverr.com, or potentially try designing your own artwork using a tool like Canva.com.

The most important piece of podcasting equipment is a microphone that makes you sound good. There's a certain standard of audio quality now in the podcasting space. If you're not up to that standard, you could have the best content in the world but still have people leave and find something that sounds better.

I recommend getting the kit here, which includes the microphone, a boom arm, a foam ball, and a shock mount to properly hold the mic in place for you. Also, in case you're interested, here's a review video where you can see it in action below, along with the Audio-Technica ATR-2100, which was previously my favorite podcasting mic but has since been discontinued:

While we all wish it would be that easy to publish an episode, you must first pick a podcast host. A host that will publish your recordings to popular podcast directories with ease and give you the ability to share your episodes on your website in style.


For those reasons, SPI recommends Fusebox as both your podcast host and podcast player of choice, and here's why:

Fusebox began its journey as a tool of necessity. Back in the early days of podcasting, the podcast players available weren't great. So, they set out to build a highly-customizable player that can seamlessly blend into a website.

Fast forward to today, and Fusebox has continued to grow its presence in the podcasting industry by introducing its own podcast hosting service, Easy Hosting, all while remaining agile enough to quickly roll out new features and respond to customer feedback.

You have to get through a good number of episodes first before you start to get into a rhythm and feel the groove. If you wait until you feel good about your show before you hit publish on episode one, I guarantee you will never have a podcast.

Export your edited podcast episodes as a .mp3 file and upload it to your host, such as Fusebox. Finally, don't forget to submit your podcast to any podcast directories you want your show to be visible on. Fusebox's dashboard and support page point you in the right direction.

Whether you want to become a full-time podcaster and have your show replace your income, or you just want to do it on the side, I think it's really important to consider how to make money with your podcast, even if the goal is to simply cover your time and costs with some passive income.

The most common way podcasts make money is through advertising or sponsorships. Companies may pay you money to have you read off a script or talk about their company in different parts of your podcast episodes.

I'd recommend starting with affiliate marketing. That means you can generate an income by talking about and recommending various products that you use, similar to how I've provided helpful content here while mentioning various microphones and podcast hosting platforms. You can start with this kind of income generation from day one. Even if you don't have many listeners, you'll see the clicks coming in a year from now when you do. ff782bc1db

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