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Ayodeji Ibrahim Balogun (born 16 July 1990), known professionally as Wizkid,[3] is a Nigerian singer and songwriter.[4] A prominent figure in the modern day Afrobeats music scene, he is regarded as one of the most commercially successful and most influential artists of the genre.[5][6]

He began recording music at the age of 11 and released a collaborative album with the Glorious Five (5), a group he and a couple of his church friends formed. In 2009, Wizkid signed a record deal with Banky W's Empire Mates Entertainment (E.M.E). He later rose to the limelight after releasing "Holla at Your Boy", the lead single from his debut studio album, Superstar (2011), which also spawned the singles "Tease Me/Bad Guys" and "Don't Dull".

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Wizkid began recording his debut studio album Superstar in 2009.[19] He released "Holla at Your Boy" as the album's lead single on 2 January 2010.[21] The song was nominated for Best Pop Single, and earned him the Next Rated award at The Headies 2011. In addition to winning the award, he was awarded a 2012 Hyundai Sonata courtesy of the organizers.[22] Its music video was nominated for Most Gifted Newcomer Video at the 2011 Channel O Music Video Awards.[23]

On 2 May 2013, Wizkid released the album's lead single "Jaiye Jaiye". It features Grammy-nominated Nigerian musician Femi Kuti. Wizkid told Showtime Celebrity he collaborated with Femi Kuti to prevent people from depicting him as an artist whose lyrics revolve around girls, cars, and materialistic things.[40] On 17 October 2013, he performed at the 2013 edition of Felabration, a yearly concert dedicated to Fela Kuti.[41] The Del B-produced "On Top Your Matter" was released as the album's second single on 26 October 2013.[42] The song's music video directed and shot in South Africa by Sesan.[43] On 2 November 2013, Wizkid performed at the Guinness Colorful World of More concert alongside D'banj, Tiwa Savage, P-Square, Davido, Ice Prince, Burna Boy, Olamide and Phyno. The concert took place at the Eko Convention Centre in the Eko Hotels and Suites.[44] On 23 November 2013, he performed at the Guinness Big Eruption Concert in Accra, Ghana.[45]

In February 2014, Wizkid became the first Nigerian musician to have over one million followers on Twitter.[46][47] In July 2014, Wizkid visited The Beat 99.9 FM studio in Lagos and told Toolz he had collaborated with Barbadian singer Rihanna.[48][49] Wizkid was invited as a special guest for some shows on Tinie Tempah's UK tour in 2014.[50]

On 5 January 2015, Wizkid released the music video for "Ojuelegba", a song that highlights the struggles he endured in the early years of his recording career.[51] The song's official remix features vocals from Drake and Skepta; it premiered on OVO Sound Radio in July 2015.[52] Wizkid first announced that he was working on a new album during a visit to London in October 2014. He revealed "African Bad Gyal" as his collaborative single with Chris Brown and said it would be the lead single from his third studio album.[53] In April 2015, both Wizkid and Chris Brown performed "African Bad Gyal" at Brown's concert in Durban, South Africa.[54] Wizkid released "Expensive Shit", an Afrobeats song built on light guitars, saxophone lines and acoustic percussion in May 2015; the song was reported as being a likely inclusion on the album.[55] In July 2015, Wizkid announced on Twitter that Anglique Kidjo would be featured on the album.[56] In September 2015, he said he was dropping his EP and postponing the release of his third studio album. He made this announcement on Instagram shortly after the conclusion of 2Face Idibia's Fortified tribute concert.[57]

In March 2017, he signed a record deal with RCA Records.[65] Wizkid released his third studio album Sounds from the Other Side on 14 July 2017. Primarily a Caribbean-influenced record, SFTOS encompasses several other genres, including afrobeats, EDM, R&B, and house.[66] The album features guest appearances from Drake, Major Lazer, Chris Brown, Ty Dolla Sign, Efya, Bucie and Trey Songz.[67] Its production was handled by Sarz, Del B, Spellz, Dre Skull, DJ Mustard, Major Lazer, and the Picard Brothers. The album was made available for purchase and online streaming on several music platforms, including Apple Music, Amazon Music, Spotify, Deezer and Google Play.[citation needed] SFTOS debuted at number 107 on the US Billboard 200.[68] It also debuted at number 58 on the Canadian Albums Chart.[citation needed] The album's release was preceded by three singles: "Daddy Yo" featuring Efya, "Sweet Love", and "Come Closer" featuring Drake.[citation needed] "African Bad Gyal" was released alongside the pre-order for the album on 9 June 2017,[69] and "Naughty Ride" was released as a promotional track on 23 June 2017.[70]

Wizkid is regarded as an African living legend and a trailblazer of "Afrobeats", for his contribution both inside and outside the music industry.[132][133] NotJustOk opined "the 'afrobeats to the world' movement is one that has progressed from being a trek, to a trot and now presently, a swift race, with baton tightly clenched by several star players whose sounds have sliced through the airwaves to reach international heights and by doing so, level the once seemingly unsurmountable playing field, one of such acts is Wizkid."[134] Chris Deville of Stereogum remarked that WizKid has conquered the U.S. pop Landscape he helped create for Afrobeats.[135] Writing for The Guardian Daniel Anazia wrote that Wizkid's albums are success that has spiraled into a moment for him and Afrobeats, and he has further elevated the Nigerian music industry and the Afrobeats culture to the world.[136] Critics noted that with the release of "Essence", Wizkid has introduced the vibrant sounds of Afrobeats to a wider audience and paved the way for other African artists to reach international success.[137]

Writing for Vice Lawrence Bunny explained that "Wizkid is the figurehead for America's newfound interest in West Africa's afrobeats scene for the past year by pushing the genre into the American mainstream.[154] Sheldon Pearce of The New Yorker wrote "Wizkid has led a revolution in African music, by blending traditional rhythms with the softened textures of R&B and balancing the cultural characteristics of his home with his immense desire to become a citizen of the world".[155] Former Governor of Minnesota, Mark Dayton declared october 16th as 'Wizkid day' in the state. Citing "his achievements in music which has inspired Minnesotans and fans from all over the world, and his role as one of the biggest cultural influencers ever.[156] His career, artistry and personal life was also used as a case study at Ohio State University.[157]

Wizkid's contributions to the Nigerian music industry have earned him several achievements, including the Grammy Award for Best Music Video as a lead artist on Beyonc's "Brown Skin Girl";[158] his first ever Grammy Award.[159][160][161] He is the most awarded African artist at the BET Awards (4), American Music Awards (2), MTV Video Music Award (1), Soul Train Awards (3), Billboard Awards (3), iHeartRadio Music Awards (2) and MOBO Awards (6).[162] He is also a recipient of an ASCAP plaque for his songwriting contributions to Drake's "One Dance",[163] which also earned two Guinness World Records, for being the first song to reach a billion streams on Spotify, and at the time being the most streamed song on Spotify.[164] Wizkid was cited as one of the Top 100 most influential Africans by New African magazine in 2019.[165] He is also the most awarded artiste in The Headies award history.[166] He was nominated in the Best Global Music Album and the Best Global Music Performance categories in the 64th Annual Grammy Awards for Made in Lagos Deluxe Edition and "Essence" respectively.[167] In November 2021, Apple Music Awards announced him as the winner of Artist of the Year (Africa).[168]

He began recording music at the age of 11 and managed to release a collaborative album with the Glorious Five, a group he and a couple of his church friends formed. Wizkid signed a record deal with Empire Mates Entertainment (E.M.E) in 2009.

Wizkid will not be rushed. Famous for teasing albums years before they drop, he's constantly driving his devoted fan base, Wizkid FC, into a frenzy on social media. But the long waits have often paid off. His 2020 full-length, Made In Lagos, then his first album in three years, arrived brimming with confidence at a time of widespread uncertainty. As America headed into winter amid an ongoing pandemic, the West African warmth emanating from songs like "Ginger" and, of course, his breakaway hit "Essence" with Tems sustained many through to a jubilant summer. In return, "Essence" emerged as the song of the season and broke records stateside, becoming the first song led by an Afrobeats artist to crack the Top 10 on the Billboard Hot 100. On the first anniversary of Made In Lagos, Wizkid announced that his follow-up album, More Love, Less Ego, would appear in January at the end of his tour. But, in true Wizkid fashion, it didn't materialize until nine months later. It seems his preference for leisure has left a noticeable imprint on his music: His first album following his big American breakthrough is so chill it can feel languid.

Wizkid has moved invariably along genre lines. Afrobeats mellowed out significantly in the mid-2010s, with the groundbreaking success of Afro-fusionist Mr. Eazi and his producer Juls, on spacious collaborations like "Bankulize" and "Skintight," and Wizkid soon hopped on the wave, spending years fine-tuning his unhurried approach. Between 2017 and 2019, the Nigerian singer produced blockbuster singles like the Drake-assisted "Come Closer" and the slow-winding "Joro," which brought a mellowness to his sound. He showed that a song's BPM is really just a number; that an artist can make gentler music with enough muscle to soundtrack a beachside sundowner and a sweaty afterparty. Made In Lagos was a product of his steadiness, accommodating vigorous dancing or comfortable swaying. 2351a5e196