Hulu is Mandarin for gourd. And so when we were launching Hulu, we thought, "what a great name that is." And it had this great sort of symbolism of the holder of precious things, which is the holder of premium content. So that's why we named it Hulu.[6]

The name Hulu was chosen in late August 2007, when the website went live with an announcement only and no content. It invited users to leave their email addresses for the upcoming beta test.[13] In October 2007, Hulu began the private beta testing by invitation, and later allowed users to invite friends.[14] Hulu launched for public access in the United States on March 12, 2008.[15] The first product to launch was the HULU Syndication network, which was designed and developed by the NBC Universal team from New York, on October 29, 2007, led by Tom Sharma, followed by the Hulu.com destinations site.


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In July 2007, Providence Equity, the owner of Newport Television, became one of the earliest "outside" investors by purchasing a 10 percent stake in the company for US$100 million equity investment,[17] before the company was known as "Hulu".[18] With its investment came a seat on the board of directors, where Providence was said to act as an "independent voice on the board".[18] In April 2009, The Walt Disney Company joined the Hulu consortium as a stakeholder, with plans to offer content from ABC, ESPN and Disney Channel.[19][20][21][22]

In the wake of the deal, Disney CEO Bob Iger explained that direct integration of Hulu with Disney's studios would allow increased investments in original content,[40] which would in turn allow it to "make the service even more compelling and a greater value for consumers".[41][42] Disney stated that its control of Hulu was the third major component of its direct-to-consumer strategy, complementing its sports streaming service ESPN+, and its then-forthcoming Disney+. Hulu would be oriented towards "general" entertainment and content targeting mature audiences.[43] NBCUniversal will continue to license its content to the service through at least 2024, but it will have the option to begin transitioning its exclusivity deals with Hulu to non-exclusive terms beginning in 2020, and to end other content deals beginning in 2022.[41]

On July 31, 2019, Disney reorganized Hulu's reporting structure, placing Hulu's Scripted Originals team under Disney General Entertainment Content. Under the new structure, Hulu's SVP of Original Scripted Content would report directly to the chairman of Disney Television Studios and ABC Entertainment.[44] As of November 2019, FX and Fox Searchlight were assigned to supply Hulu with content.[45] In January 2020, Disney eliminated the role of Hulu CEO, with its top executives to report directly to DTCI and Walt Disney Television.[46] On January 31, 2020, Freer resigned as CEO of Hulu and the position was eliminated; Hulu's top executives now report directly to DTCI and Walt Disney Television.[47]

On November 22, 2021, Disney and WarnerMedia reached a deal to let select 20th Century Studios and Searchlight Pictures films stream on Disney+, Hulu and HBO Max in 2022.[53] On the same day, The Wall Street Journal reported that Comcast was considering pulling some content from Hulu to boost their Peacock streaming service.[54] On March 4, 2022, it was reported that NBCUniversal will pull content from Hulu and move them to Peacock, beginning in September.[55] In January 2022, Joe Earley became president of Hulu.[56]

In September 2022, Chapek indicated that Disney is considering merging Hulu into Disney+ because the model had been successful outside the United States without any content friction.[57] To accelerate the plan, he said that Disney would love to buy out Comcast's 33.3% stake in Hulu earlier than their previously agreed 2024 timeline. However, Comcast had not offered reasonable terms for an early buyout[58] and had instead expressed interest in buying Hulu themselves if it were for sale.[57]

On November 1, 2023, Disney announced its intent to acquire Comcast's stake in Hulu. The two companies previously agreed to a minimum floor price of $8.6 billion, which was paid for on December 1.[63][64] On December 6, 2023, Disney launched a content hub for Disney+, which contains Hulu content for Disney Bundle subscribers in the United States in beta.[65]

From January 17, 2011, to April 24, 2014, Hulu streamed its own in-house web series The Morning After, a light-hearted pop-culture news show. It was produced by Hulu in conjunction with Jace Hall's HDFilms and stars Brian Kimmet and Ginger Gonzaga. Producing the show was a first for the company, which in the past has been primarily a content distributor.[66]

Since September 2022, selected International programs that released on Disney+'s Star Hub and Disney+ original International content that is over the rating limit (maximum TV-14 and PG-13) in United States market begins to release on Hulu.

Following the start of its service, Hulu signed deals with several new content providers making additional material available to consumers. On April 30, 2009, The Walt Disney Company announced that it would join the venture, purchasing a 27 percent stake in Hulu.[75][22]

Starting August 15, 2011, viewers of content from Fox and related networks are required to authenticate paid cable or satellite service wherever Fox streams episodes, including on Hulu, to be able to watch them the morning after the first airing. Non-subscribers will see those episodes delayed a week before they are viewable.[76]

On October 28, 2011, Hulu announced that they had inked a five-year deal with The CW, giving the streaming site access to next-day content from five of the six major networks.[77] On September 18, 2013, Hulu announced a multi-year deal with the BBC that would deliver 2,000 episodes from 144 different titles in the first 12 months.[78]

In 2015, Hulu began offering content from Showtime for an additional $8.99/month, which is cheaper than Showtime's own streaming service. On June 16, 2016, Hulu announced a deal with the Disney-ABC Television Group for the exclusive SVOD rights to past seasons of seven Disney Channel, Disney Junior and Disney XD series, and more than 20 Disney Channel original movies.[79]

The CW's agreement with Hulu ended September 18, 2016; in-season streaming of current CW programs moved to the network's own digital platforms, and Netflix began to carry past seasons of The CW's programs through 2019.[80] As of January 2017[update], a limited amount of content from CBS's library is available on-demand, mostly limited to shows that are no longer producing new episodes.[81][82] On January 4, 2017, it was reported that a deal was reached to bring live broadcasts of CBS and several affiliated channels to Hulu's upcoming live streaming service[83] as well as to make more shows available on-demand.[84]

In October 2018, PocketWatch launched 90 22-minute episodes of repackaged content from their YouTube creator partners on Hulu and Amazon Prime Video and partnered with Paramount Pictures to license them to international distributors.[96]

On March 2, 2020, Hulu launched a dedicated "hub" for content from FX branded as "FX on Hulu", with the service becoming the exclusive streaming outlet for current and past series from the network. Beginning with Breeders, new episodes of FX original series also become available on Hulu immediately after their television airing, and selected series will also premiere exclusively on the service.[100][101][102]

On April 21, 2021, Disney reached a deal for television and streaming rights to Sony Pictures films from 2022 through 2026, which includes library rights for some of its franchises like Spider-Man, Jumanji and Hotel Transylvania franchises, etc., and licensing anime under Funimation and Crunchyroll brands and anime released by Aniplex of America, and post-pay-one window rights to new releases (after their exclusivity period with Netflix expires). This deal covers Disney+, Hulu, and Disney's television channels.[104] On May 17, 2021, it started Onyx Collective which is a content brand for creators.[105]

Hulu's subscription service was launched in Software release life cycle on June 29, 2010,[107] and officially launched on November 17, 2010, under the branding Hulu Plus.[108] The service remained advertising-supported, but it offers an expanded content library including full seasons, day-after access to current season content and more episodes of shows available. Hulu also launched Hulu Plus apps on other types of devices, including mobile, digital media players, and video game consoles. By the end of 2011, Hulu Plus had around 1.5 million subscribers.[109]

On August 8, 2016, Hulu announced that it would discontinue its free video on-demand content, and syndicate it to Yahoo! on a new website known as Yahoo! Screen. This service featured recent episodes of ABC, Fox, and NBC series until its 2019 discontinuation. The Hulu website is now devoted exclusively to the subscription service.[118][119][120]

In May 2018, Hulu introduced 5.1 surround sound on select devices for its original content.[121] In December 2016 Hulu began streaming content in 4K, also limited to its original content.[122] 4K video was quietly rolled back in 2018, and reintroduced in July 2019.[123][124] Hulu added HDR for some of its original content in August 2021.[125]

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I'm based in Europe, and cannot sign up for a Hulu account. I've read that there are no plans for Hulu to be available in Europe as well, that's why I'm relying on Disney+, but it seems that not all content is there available.

Craig Erwich is president of Disney Television Group inclusive of content strategy across ABC Entertainment, Disney Branded Television, Freeform and Hulu Originals programming, reporting to Dana Walden, co-chairman, Disney Entertainment. ff782bc1db

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