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The weather can influence our decisions as consumers. Cold weather could compel you to purchase a new coat, while warmer temperatures might encourage you to skip the hot tea. The influence of weather on our buying decisions can be as complicated and predictable as the weather itself.

While Winter Storm Pax approaches the Washington area, The Weather Channel has been engaged in a fierce battle with DirectTV following a contract dispute that's left 20 million Americans -- one-fifth of TWC's potential audience, according to Fortune -- without access to the leading weather news provider.

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After dropping TWC in early January, DirectTV replaced it with a Colorado-based channel called WeatherNation, which lacks the production quality and professionalism of TWC, to say the least. It also appears to provide unbalanced coverage, geographically speaking, which has not gone unnoticed by D.C. lawmakers. Over the weekend, Sen. Chuck Grassley of Iowa took to Twitter to voice his frustration:

The company behind The Weather Channel said Tuesday that it was disappointed that the channel was pulled while it was negotiating a contract renewal with Verizon. It said Verizon has "made it clear to us" that it doesn't want to negotiate further. It pressed FiOS customers to complain.

The Weather Channel said it was popular in February because of its live coverage of winter storms. But FiOS subscribers still have weather news options: The AccuWeather Network on one channel and the FiOS mobile app and from a WeatherBug "widget" on another channel.

And it's come back to channel lineups after being kicked off before. Last year, DirecTV brought The Weather Channel back after a three-month dispute. DirecTV also kept on the channel it picked to replace it, WeatherNation.

"While the long-term effects of climate change are broadly agreed upon - an increase in extreme weather and changes to once-consistent weather patterns - the short-term effects can be difficult to pinpoint. 'Was this particular storm caused or exacerbated by climate change?' is often unknowable."

"All of the interview subjects of Climate 25 are speaking based on the fact that climate change is happening. They come from business and military leaders, from people who have seen firsthand the power of severe weather, and even from some perhaps-unexpected voices in American politics. These videos are also the culmination of a year-long project looking at climate change as a real-world problem that will require creative solutions from all points on the political spectrum."

Many weather sites and publications recommend the monitoring of NOAA Weather Radio for real-time weather conditions. These broadcasts require a scanner or special radio receiver, but did you know your car radio might already have this feature? Many car receivers will broadcast weather alerts. Check to see if yours has a AM/FM/WB receiver option. Some car stereos, for example, include a 7-channel Weather Band tuner with NOAA weather alert. If your receiver has this weather band feature, set it to WB and choose channel 3.

Social media reactions to the Tornado Week debut of the new AR broadcasting technology demonstrated that the audience was not only impressed but intrigued, with many taking guesses at how the in-studio tornado had been generated. It was clear that, as Jones had hoped, the audience of self-proclaimed weather geeks was also interested in the technology behind the visualization.

As for the debut, Jones points to the conversation between meteorologist Jim Cantore and weather anchor Sam Champion that viewers saw on the live broadcast as an indicator of how excited the team is about adding Augmented Reality to its storytelling palette:

Since the majority of the student body lives in dorms or in housing in the Arkadelphia area, Henderson State University rarely closes because of severe or inclement weather. In the event of severe or inclement weather, Henderson State University will notify students, staff, faculty, and the area residents of closings in several ways: ff782bc1db