The Weather Channel (TWC) is an American pay television channel owned by Weather Group, LLC, a subsidiary of Allen Media Group.[2][3] The channel's headquarters are located in Atlanta, Georgia. Launched on May 2, 1982, the channel broadcasts weather forecasts and weather-related news and analysis, along with documentaries and entertainment programming related to weather. A sister network, Weatherscan, was a digital cable and satellite service that offered 24-hour automated local forecasts and radar imagery. Weatherscan was officially shut down on December 12, 2022.[4] The Weather Channel also produces outsourced weathercasts, notably for CBS News and RFD-TV.[5][6]

The Weather Channel was founded on July 18, 1980,[9] by television meteorologist John Coleman (who had served as a chief meteorologist at ABC owned-and-operated station WLS-TV in Chicago and as a forecaster for Good Morning America) and Frank Batten, then-president of the channel's original owner Landmark Communications (now Landmark Media Enterprises). The channel launched at 8:00 p.m. Eastern Time on May 2, 1982.[10] Originally, regional and local information was obtained from the National Weather Service for broadcast. Since 2002, all forecasting has been done on-site in Atlanta.[11]

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On January 3, 2008, Landmark Communications put the Weather Channel and its assets up for sale.[12] On July 6, 2008, NBC Universal, Bain Capital, and Blackstone Group agreed to jointly purchase the Weather Channel from Landmark, making it the channel's first ownership change in 26 years.[13] The sale was finalized on September 12, 2008.

NBC Universal also owned NBC Weather Plus, a rival service which was carried by and featured content from the NBC television network's local network affiliates; that service announced its discontinuation three months later. Over-the-air digital subchannels carrying Weather Plus have since switched to the similarly formatted The Local AccuWeather Channel, kept the Weather Plus engine, or switched affiliations to other networks such as This TV or the Retro Television Network; some have shut down entirely.

From November 2008 to February 2009, the Weather Channel laid off seven long-time on-camera meteorologists: Kristina Abernathy, Eboni Deon, Kristin Dodd, Rich Johnson, Cheryl Lemke, Mark Mancuso and Dave Schwartz (Schwartz would return to TWC in April 2014,[14][15] but died of cancer on July 30, 2016). With the exception of Deon, all had been on the air for more than ten years, and three of them had been employed by the network for more than twenty years.

In July 2010, the Weather Channel terminated Bill Keneely, the last of the original on-camera meteorologists who appeared on the network's first broadcasts in 1982. In December of that year, the network also laid off on-camera meteorologist Nicole Mitchell, who later would file a lawsuit against the Weather Channel in 2012, alleging that she had been terminated because the channel's new owners disapproved of the time required by her simultaneous duties as a captain in the U.S. Air Force Reserve as one of the "Hurricane Hunters" team;[16] such reserve duties are protected by U.S. law (Mitchell later served as the chief meteorologist at Al Jazeera America, which for a time also employed Eboni Deon).

Inevitably, the merger of NBC on-air meteorologists began in May 2009. Former NBC Weather Plus meteorologist Todd Santos joined the Weather Channel on May 2 of that year. Al Roker of NBC's Today began hosting a one-hour morning program called Wake Up With Al, alongside meteorologist Stephanie Abrams later in the summer.

However, for New York City-based forecasting operations (those utilized for forecasts on MSNBC and CNBC, for instance), the former NBC Weather Plus forecasting, radar and graphics systems remain in place, with banners changed to fit the Weather Channel's graphics scheme. On September 10, 2009, the Weather Channel co-founder Frank Batten died.[17][18]

In January 2012, David Kenny took over as chief executive officer of the Weather Channel, replacing former AOL executive Mike Kelly, who had been appointed as the company's CEO in the summer of 2009. Although all operations, sales support and marketing and the bulk of employees are located in the headquarters in Atlanta, Kenny declined to move there, and continues to live in Boston as a remote worker.[19]

Later in 2012, the Weather Channel's holding company changed its name from The Weather Channel Companies to The Weather Company.[20] The company also purchased competing weather service and website Weather Underground the same year. On March 10, 2015, Verizon FiOS dropped the Weather Channel and WeatherScan for their rival AccuWeather.

On September 9, 2015, the channel announced a phased overhaul of its programming schedule during 2016, in which the channel would gradually shift its focus back towards a forecast-based lineup. The channel cancelled Wake Up with Al, citing high production costs in New York City compared to Atlanta. It announced that AMHQ would be refocused on weather, eliminating lifestyle segments, with Stephanie Abrams becoming host and original host Sam Champion as a contributor for its prime time schedule starting November 2.

The channel's original format was similar to that of a news and information cable network. Since the creation of the series Atmospheres in 2000 and Storm Stories in 2003, the Weather Channel had seen a gradual transition toward a mix of weather forecasting and weather-related entertainment programming that paralleled the launch of sister network Weatherscan, the evolution of the always-on "L" bar/weather ticker, the development of weather.com and popular branded mobile phone applications, and the increased viewing and interest in documentary programs on the topic of weather.

In August 2015, reports surfaced that the Weather Company's owners were considering a sale of all or part of the venture, having hired Morgan Stanley and PJT Partners to explore their options.[26] On October 28, 2015, it was announced that IBM would acquire most of the Weather Company's assets, including weather.com, Weather Underground, the related mobile applications, and their underlying data platforms, for an undisclosed amount.[27]

IBM planned to leverage its Watson technology as part of the acquisition, foreseeing its use for weather analytics and predictions. The deal, which closed the following January,[28] does not include the Weather Channel itself, which remained owned by the Bain/Blackstone/NBCUniversal consortium, and entered into a long-term licensing agreement with IBM for use of its weather data and "The Weather Channel" name and branding.[27][29][30]

On March 22, 2018, Byron Allen's Entertainment Studios announced its acquisition of the Weather Channel's television assets from the NBCUniversal/Bain/Blackstone partnership. The actual value is undisclosed, but was reported to be around $300 million. The channel's non-television assets, which were separately sold to IBM two years prior, were not included in the sale.[2][3]

In the early morning of April 18, 2019, the Weather Channel was temporarily unable to air live programming due to what they called a "malicious software attack" on their network.[32] Previously taped shows were aired while engineers worked with backup equipment, and live programming returned to normal within a few hours (at the time, AMHQ). The perpetrators of the malware attack were never identified.

In August 2023, IBM announced it will be selling its weather unit and The Weather Channel's subsidiaries and apps to the Francisco Partners.[8][34] As a part of the deal, IBM will retain the company's weather data which it uses to power artificial intelligence models to sell its enterprise clients for NASA.[35]

As of September 2018[update], the Weather Channel was received by approximately 79.128 million households that subscribe to a pay television service throughout the United States.[36] Americans regard the Weather Channel as the most trustworthy media organization, according to a 2022 poll by The Economist and YouGov.[37]

Local on the 8s (or the Local Forecast) is a program segment that airs on the American network The Weather Channel. It provides viewers with information on current and forecasted weather conditions for their respective area; a version of this segment is also available on the channel's national satellite feed that features forecasts for each region of the United States. The name comes from the timing of the segment, as airs at time slots that end in "8" (examples: 9:18 and 12:48); because of this manner of scheduling, the forecast segments air on the channel in ten-minute intervals. From 2006-2013, each forecast segment had usually been preceded by a promo for one of The Weather Channel's programs or services, leading into the segment with the announcer stating "And now, your Local on the 8s". On November 12, 2013, the promo segment was replaced by an intro that was built into the Local on the 8s segment. As of April 2018, the segment airs at approximately :18 past each hour. It also usually airs at approximately :48 past each hour during live Weather Channel broadcasts. On July 11, 2023, the music for Local on the 8s was replaced with band and jazz music.

When the HD feed was launched, none of the channel's programming was actually presented in high definition, outside of a national "satellite" version of the "Local on the 8s" segment; Epic Conditions and WeatherVentures became the channel's first two programs to be presented in HD, when they premiered on October 1, 2007. TWC began broadcasting studio programming in high definition on June 2, 2008, with the introduction of a new studio that features various environmentally friendly technologies.

The IntelliStar 2, the seventh-generation STAR system and the first to generate graphical weather data in HD, was officially released in July 2010 (although similar to previous recent STAR systems, among its modifications include an animated Lower Display Line and a Vocal Local narration track recorded by TWC meteorologist Jim Cantore).[citation needed] The system was gradually rolled out to major U.S. cable providers strictly for use on the HD feed, and would not replace existing operational STAR units from IntelliStar and older used on TWC's standard definition feed or Weatherscan, making it one of the few channels which by necessity does not have an "autotune to HD" version for providers that utilize set-top boxes allowing HD tuning to standard definition channel positions, unless the HD version has local forecast capabilities. As of August 2015, some providers (such as Comcast) are using the IntelliStar 2 on the standard definition channel in some locations.[38] DirecTV began carrying the "Local on the 8s" segment in HD via an app on set-top boxes on September 29, 2009.[39] 152ee80cbc

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