In the game, players complete levels by swapping colored pieces of candy on a game board to make a match of three or more of the same color, eliminating those candies from the board and replacing them with new ones, which could potentially create further matches. Matches of four or more candies create unique candies that act as power-ups with larger board-clearing abilities. Boards have various goals that must be completed within a fixed number of moves, such as collecting a specific number of a type of candy.

Candy Crush Saga is a "match three" game, where the core gameplay is based on swapping two adjacent candies among several on the gameboard to make a row or column of at least three matching-colored candies. On this match, the matched candies are removed from the board, and candies above them fall into the empty spaces, with new candies appearing from the top of the board. This may create a new matched set of candies, which is automatically cleared in the same manner. The player scores points for these matches and gains progressively more points for chain reactions (called cascades).[5] Additionally, creating matches of four or more candies will create a special candy that, when matched, can clear a row, column, or other section of the board.[5]


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In April 2011, King released its existing portal game Miner Speed as its first cross-platform (Facebook and mobile) game to figure out the transition between Facebook and mobile games for this new direction.[11][14] King's first major success in this area followed with Bubble Witch Saga, released in October 2011; by January 2012 it has attracted over 10 million players and was one of fastest rising Facebook games at that time.[17] Bubble Witch Saga introduced the "saga" approach in contrast to typical tile-matching games, where instead of having the game continue through a fixed amount of time or until the player reached an unplayable state, the game was divided into discrete levels that required the player to complete certain goals within a fixed set of moves, and where the next level could only be reached after completing the previous level. These saga elements allowed for the basics of social gameplay, but did not require the time investment that then-popular titles like Zynga's FarmVille required; players could play just for a few minutes each day through the saga model.[18] The success of Bubble Witch Saga establishing King as a viable developer in this arena, becoming the second-largest developer by daily player count on the Facebook platform by April 2012, trailing only Zynga.[14][13]

Candy Crush Saga was selected as King's next Facebook game based on the popularity of the portal version of Candy Crush.[12] The basic cross-platform framework from Miner Speed were used to craft the foundation of Candy Crush Saga, adding the "saga" elements from Bubble Witch Saga. Initial ideas to expand Candy Crush into Candy Crush Saga were proposed by Knutsson, around 2011, including making the saga map visually look like a board game.[14][10] The game was first released for Facebook in April 2012, at the time featuring only 65 levels.[19] The game quickly gained popularity, gaining more than 4 million players within a few weeks of release.[20]

King filed for applications for trademarks on the word "candy" in January 2013 with the United States Patent and Trademark Office, which became publicly known in January 2014.[38] News of these pending trademarks raised concerns from other developers, who feared that King would use their trademark to intimidate smaller developers.[39] In response to this criticism, King decided not to pursue the trademark.[40]

The mobile game known as CandySwipe created in 2010, two years prior to the release of Candy Crush Saga, had many similarities that its independent developer Albert Ransom noticed as Candy Crush Saga became more successful. Following news of the "candy" trademark, Ransom issued a statement in February 2014, claiming that King had intentionally copied elements from his own game including the app icon, the art for the candy pieces, and sound effects like the level-completion "Sweet!".[41] While details were not given, Ransom stated that he had "amicably" resolved the matter with King by April of that year.[42]

During this same period, it was discovered that King had applied for a trademark on the word "saga", and they had taken action against Stoic, the developers of The Banner Saga; King had attempted to block Stoic's registration of "The Banner Saga", and after the game released in January 2014, it issued a cease and desist letter to the developers (King's trademark application was still pending approval at this time).[43] Similar to the CandySwipe situation, Stoic announced in April 2014 that the situation with King had been resolved with both sides coming to an agreement allowing Stoic to continue to use their name.[44]

A third sequel, Candy Crush Friends Saga,[55] was released on both iOS[56] and Android in October 2018. Prior to each round, the player may have the ability to select one of the series' characters to assist with the puzzle. Each character has a power that activates after a certain number of candies of a specific color are collected, such as converting a candy on the board to a wrapped candy.[57] This game earned $5.6 million in its first month, and $10 million by June 2019.[58]

1.1 These terms apply to your download, access and/or use of King games, whether on your computer, on a mobile device, on our website www.king.com (the \"Website\") or any other website, device or platform (each a \"Game\" and together the \"Games\"). These terms also apply to any other services that we may provide in relation to the Games or the Website, such as customer support, social media, community channels and other websites that we may operate from time to time such as candycrushsaga.com (we refer to all our Games and other services collectively as the \"Services\" in these terms). These terms are a legal agreement and contain important information about your rights and obligations in relation to our Services.

Please read these Terms of Use (the \"Terms\") carefully. These Terms apply to your download, access and/or use of King games, whether on your computer, on a mobile device, on our website www.king.com (the \"Website\") or any other website, device or platform (each a \"Game\" and together the \"Games\"). These Terms also apply to any other services that we may provide in relation to the Games or the Website, such as customer support, social media, community channels and other websites that we may operate from time to time such as candycrushsaga.com (we refer to all our Games and other services collectively as the \"Services\" in these Terms). These Terms are a legal agreement and contain important information about your rights and obligations in relation to our Services.

"By chance, I entered the community, met nice people and of course kind moderators. I make many friends in the community, someone suggested me to play candy crush friends. I now play the two simultaneously." ff782bc1db

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