Many navigation apps are compatible with what3words, meaning you can find a what3words address in the what3words app and then use it in your favourite navigation app with just one tap. Simply follow these steps .

A location pin is impossible to describe over the phone or radio, to write down, or to enter into a speech recognition system. what3words offers a more flexible way to pass location information between people and machines or devices, online or offline.


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To share a what3words address over the phone or in a text message you need phone signal. To load maps, or share in other apps or social media, you need a data connection. 

 Watch our CEO Chris explain how what3words works offline here .

Compared to current street addressing systems, 3 word addresses are far more accurate, as they refer to a specific 3m x 3m area. As the entire what3words grid is fixed, the 3 word address for a particular location will never change even if buildings or streets are redeveloped.

what3words is much faster to set up and more cost-efficient than any regular street addressing system, as every 3 word address has already been pre-assigned, providing an instant, scalable solution.

What3words (stylized as what3words) is a proprietary geocode system designed to identify any location on the surface of Earth with a resolution of about 3 metres (9.8 ft). It is owned by What3words Limited, based in London, England. The system encodes geographic coordinates into three permanently fixed dictionary words. For example, the front door of 10 Downing Street in London is identified by ///slurs.this.shark.[2]

What3words differs from most location encoding systems in that it uses words rather than strings of numbers or letters, and the pattern of this mapping is not obvious; the algorithm mapping locations to words is copyrighted.[3]

Founded by Chris Sheldrick, Jack Waley-Cohen, Mohan Ganesalingam and Michael Dent, What3words was launched in July 2013.[4][5] Sheldrick and Ganesalingam conceived the idea when Sheldrick, working as an event organizer, struggled to get bands and equipment to music venues using inadequate address information.[6] Sheldrick tried using GPS coordinates to locate the venues, but decided that words were better than numbers after a one-digit error led him to the wrong location. He credits a mathematician friend for the idea of dividing the world into 3-metre (10 ft) squares, and the linguist Jack Waley-Cohen with using memorable words.[7] The company was incorporated in March 2013[8] and a patent application for the core technology filed in April 2013.[9] In November 2013, What3words raised US$500,000 of seed funding.[10]

What3words originally sold "OneWord" addresses, which were stored in a database for a yearly fee,[5] but this offering was discontinued[11] as the company switched to a business-to-business model.[12] In 2015, the company was targeting logistics companies, post offices, and couriers.[7]

Since 2019, What3words has seen adoption by emergency services, who can use it for free[17] and participate in media campaigns provided by What3Words[18] to promote the app.[19][20][21] By September 2021, more than 85 percent of British emergency services teams used What3words, including the Metropolitan Police and London Fire Brigade.[22][23] Support has also been added to the Australian Government's Triple Zero Emergency Plus App.[24]

What3words divides the world into a grid of 57 trillion 3-by-3-metre (10 ft  10 ft) squares, each of which has a three-word address. The company says they do their best to remove homophones and spelling variations;[33] however, at least 32 pairs of English near-homophones still remain.[34]

Wordlists are available in 50 languages,[35] each of which uses a list of 25,000 words (except for English, which uses 40,000 to cover sea as well as land).[36] Translations are not direct, as direct translations to some languages could produce more than three words. Rather, territories are localised "considering linguistic sensitivities and nuances".[37] Densely populated areas have strings of short words to aid more frequent usage; while less populated areas, such as the North Atlantic, use more complex words.[37][7]

In a 2019 blog, open standards advocate and technology expert Terence Eden questioned the cultural neutrality of using words rather than the numbers generated by map coordinates. "Numbers are (mostly) culturally neutral." he said, "Words are not. Is mile.crazy.shade a respectful name for a war memorial? How about tribes.hurt.stumpy for a temple?"[23]

What3words state that similar addresses are spaced as far apart as possible to avoid confusion,[38] and that similarly sounding codes have a 1 in 2.5 million chance of pointing to locations near each other.[39]

However, security researcher Andrew Tierney calculates that 75% of What3words addresses contain plural words that also exist in singular form (or the reverse).[34] Co-founder and CEO Sheldrick responded that "Whilst the overwhelming proportion of similar-sounding three-word combinations will be so far apart that an error is obvious, there will still be cases where similar sounding word combinations are nearby."[39]

In September 2022, the Department for Culture, Media and Sport used What3words to direct mourners to the end of the queue to view the Queen lying in state in London. Of the first five codes published, four led to the wrong place,[41] including a suburb of London some 15 miles from the real end of the queue.[42] Officials later moved to an automated system to generate the identifiers, as they realised having people involved in the process resulted in typos.[41]

The company has pursued a policy of issuing copyright claims against individuals and organisations that have hosted or published files of the What3words algorithm or reverse-engineered code that replicates the service's functionality, such as the free and open source implementation WhatFreeWords; the whatfreewords.org website was taken down following a Digital Millennium Copyright Act (DMCA) take-down notice issued by What3words.[46] This policy has extended to removing comments on social media which refer to unauthorised versions. In late April 2021, a security researcher who had offered on Twitter to share WhatFreeWords software was contacted by What3Words's law firm, requiring him to delete the tweets and the software, and implying that legal action might follow non-compliance.[47]

The what3words for Excel add-in brings the functionality of the what3words API to Excel as part of Office 365. You can use the add-in to convert from coordinates to 3 word addresses or from 3 word addresses to coordinates using formulas within Microsoft Excel spreadsheets.

You can use this formula to return a result from the what3words AutoSuggest for an incomplete 3 word address. You just need to use the incomplete 3 word address up to the beginning of the third word along with the rank of the result you would like to return.

If you have installed the what3words Add-in on your Excel Desktop and you see this issue, it could depend on which country and default system settings you have registered your Home Office.

 In some instances also numbers had to be encased in quotes (not only strings) and the default separator is not always comma but it can be a semicolon e.g.:

It converts what3words addresses to coordinates and vice versa. An intelligent AutoSuggest function validates what3words addresses entered by your users and can limit them to certain geographic areas. The API can also be used to add the what3words grid to your maps.

A convert to coordinates request converts a what3words address to its corresponding coordinates and returns information such as its nearest place and country. You can find developer resources for this function here.

I initially thought her approach was a bit out there, but I decided to see if it would help my young children think about what they say and how they say it. A few months in, I have to admit that this new system has led to a bit of enlightenment in my household. My 8-year-old now can express why she may not have chosen the right words. And she does seem to share fewer unnecessary (ahem: correcting-people) stories.

Another way to arrive at your three words is to use the approach outlined by Micah Daigle in which he explains how Asana (a project management tool) rebranded itself. While this article covers many aspects of rebranding, I adore and often refer to the part about how Asana came up with the words it considers to be the guiding star for its brand: empowering, purposeful, quirky, and approachable.

As the lists came in, I compiled them. I then went to a free online word cloud generator and created a word cloud for each member of the team. I built it so that their name would appear as the largest word in the center of the cloud with all the words chosen by their team members around their name.

When it was time for the activity, I showed the whole team each word cloud and asked the "owner" of the cloud if there were any surprises. I then highlighted which words the owner had chosen for him or herself.

What3Words is a widely promoted system that is used for sharing a location using just three words. For example, ///wedge.drill.mess is located in Hyde Park.The globe is divided into 3m squares, each of which has a unique three word address to identify it.

Many UK police, ambulance and fire services advocate the use of What3Words to report your location in an emergency. The idea is that it is easier to communicate three words than it is to read out a grid reference, and that a position is more helpful than an address in many situations.

The What3Words word list is 40,000 words long. It is important that words in this list cannot be confused, otherwise they may be communicated incorrectly. For example band/banned, bare/bear, beat/beet are easily confused.

Can What3words not find all the addresses with similar addresses, as the writer has, then warn users that it is one of these rare occurrences & advise them to quote address of next door square as well? ff782bc1db

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