American Greetings made a bid for Gibson Greetings, the third top card maker in the US, in March 1996, which was rejected.[6] In 1999, the company agreed to buy rival Gibson Greetings and united the second and third largest U.S. greeting card makers.[9] Through the Gibson purchase, American gained its strong UK unit and a 27% stake in Egreetings Network Inc.[6]

In its online sector in 2001, American Greeting purchase the Egreetings Network shares that Gibson did not already own.[6] In January 2002, the company purchased Blue Mountain Arts (BlueMountain.com) from Excite@Home with Excite to buy ads on American Greeting websites and Blue Mountain would continue providing ecards for Excite.[10] The company thus had four online greeting cards website including BeatGreets.com, a musical greetings website.[6] While the online operations expected to become profitable by the fourth quarter 2002,[10] the division had a lower loss than in the prior year.[6]


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When you're looking for a variety of happy birthday ecards, we have you covered. From heartfelt greetings to religious and inspirational messages, our library of greetings is a great place to find the perfect message for that special someone.

Join American Greetings today for unlimited birthday ecards and remember to say "Happy Birthday!" every time. Not ready to sign up? We also offer a limited number of free ecards to try. As a member, not only can you set reminders to celebrate every birthday and special occasion, but you will also have the added ability to schedule digital greetings up to a year in advance. You can even pair your free or premium happy birthday ecard with a virtual gift card from their favorite stores and restaurants or to enjoy a relaxing day at the spa or the movies.

Sapirstein Greeting Card Company quickly grew into a profitable family business that survived during the The Great Influenza when Sapirstein became ill, and even flourished during The Great Depression when folks bought greeting cards in lieu of gifts. Later after World War II, as people became more mobile, greetings cards became the most popular way for staying in touch with loved ones.

In 1986, at the age of 101, founder Jacob Sapirstein saw his company reach a $1 billion total sales milestone. And the company has continued to grow, expand, and evolve with a huge global and cyberspace presence. Today, American Greetings has the largest collection of electronic greetings on the Web available at AmericanGreetings.com.

American Greetings is the creator and manufacturer of innovative social expression products offers paper cards, digital greetings, gift wrap, party goods and more to help consumers honor the people and moments in life that really matter. 2351a5e196

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