Best Chiropractic Marketing Ideas You Can Implement Quickly To Promote Your Business

Looking for ways to improve your chiropractic marketing plans, but not sure where to start? Here are some of best ideas you can implement quickly to double your million dollar chiropractice practice and start seeing more new patients.

Make Your Website Impressive

Every patient, before scheduling an appointment with you, will check out your chiropractic website to know your services, staff, experience in the business, and customer service. Besides these details, your website should be easy to read and navigate through. If your website is confusing, then prospects will switch to another service provider even though you offer top-notch chiropractic services. Keep your website impressive and informative.

Use Paid and Organic Search Advertising

Pay-Per-Click (PPC) advertising and organic marketing campaigns are essential to grow your chiropractic practice. Use competitive keywords in your PPC campaigns to target people who are in need of a chiropractor. Link your PPC campaigns to landing pages with a strong call to action and effective content. For organic campaigns, create content to communicate your expertise and services.

Create videos

Video marketing is an effective way to reach new patients, especially those hoping to find a quick fix for their pain. In fact, according to a report by Mashable, 15 percent of people regularly use YouTube to find health information.

Create a welcome video introducing yourself.

Additionally, consider posting a mix of patient testimonial videos and informational videos on relevant health conditions, treatments, and expert-backed tips.

Request feedback and monitor reviews

When searching for a chiropractor, patients will read reviews from sources like Zocdoc, Facebook and Google. These reviews are vital because they can boost a provider’s SEO rankings and bottom line. According to a 2016 report by Software Advice, more than a quarter of patients say they’re willing to go out of network to see a provider with stellar reviews.

Request feedback from patients via email in a timely manner to increase the chance they’ll leave reviews.

Monitor and respond to negative reviews — after all, it only takes one disappointed patient to share their experience and hurt your business.

It’s best to start by taking a look at your practice brand.Brands convey a uniform quality, credibility and experience.

Once you have a new logo, make sure you carry it through your office and marketing materials. This consistency is what makes you recognizable and builds trust within your community.