Dongwon's Curriculum Vitae

EMPLOYMENT & EXPERIENCE

• • Professor of Information Systems, Korea University Business School (KUBS), Korea University (Seoul, Korea), September 2016 ~

  • President-Elect of KMIS (Korea Society of Management Information Systems), January 2025 ~ December 2025

  • Co-President of KrAIS (Korean Chapter of Association for Information Systems), January 2023 ~ December 2024

  • Vice-President of KMIS (Korea Society of Management Information Systems), January 2020 ~ December 2024

  • Outside Director, Mobirix Corporation, December 2019 ~ March 2025

  • KUBS Research Fellow (Term Chair), Korea University Business School (KUBS), Korea University (Seoul, Korea), June 2019 ~ June 2022

  • Visiting Scholar, MIS Department, Jeju National University (Jeju Island, Korea), July 2020~February 2021

  • Non-executive Board Member, Korea Technology and Information Promotion Agency for SMEs (TIPA), July 2018 ~ July 2020.

  • Area Chair of MIS & Director of Digital Innovation Center, Korea University Business School (KUBS), Korea University (Seoul, Korea), September 2013 ~ February 2016, February 2018 ~ October 2018, September 2019 ~ June 2020

  • Associate Dean for MBA Programs, Korea University Business School (KUBS), Korea University (Seoul, Korea), November 2018 ~ May  2019

  • Director of Korea MBA (KMBA) Program, Korea University Business School (KUBS), Korea University (Seoul, Korea), January 2017 ~ October 2018

  • Visiting Scholar, MIS Department, Fox School of Business, Temple University, Philadelphia, USA, December 2012 ~ August 2013

  • Associate Professor of MIS, Korea University Business School (KUBS), Korea University (Seoul, Korea), September 2011 ~ August 2016

  • Assistant Professor of MIS, Korea University Business School (KUBS), Korea University (Seoul, Korea), September 2006 ~ August 2011.

  • Instructor and Research/Teaching Assistant, Curtis L. Carlson School of Management, University of Minnesota (Minneapolis, MN) , September 2001 ~ May 2006

EDUCATION

• • Doctor of Philosophy (Business Administration – Management Information Systems), Curtis L. Carlson School of Management, University of Minnesota, 2006 | Dissertation Title: Essays on Price Rigidity on the Internet: A Massive Quasi-Experimental Data Mining Approach

  • Master of Science (Management Information Systems), Eller College of Management, University of Arizona, 2000 | Thesis Title: Semi-Autonomously Converting Relational Schema to Conceptual Schema

  • Master of Business Administration (Business Administration – Management Science), College of Business Administration, Seoul National University, Korea, 1998 | Thesis Title: Consumer Adoption and Satisfaction of E-Commerce in Korea

  • Bachelor of Business Administration (Business Administration), College of Business Administration, Seoul National University, Korea, 1996

HONORS AND AWARDS

• • Best Conference Paper Award, 2023 Fall Conference of Korea Internet E-Commerce Association (KIECA), November 2023.

  • Best Conference Paper Award, 2023 Fall Conference of Korea Digital Platform Associations, November 2023.

  • Best Conference Paper Award, 2023 Fall Conference of Korea Association of Information Systems (KAIS), October 2023.

  • Best Conference Paper Award, 2022 Fall Conference of Korea Society of Management Information Systems (KMIS), November 2022.

  • Best Conference Paper Award, 2022 Fall Conference of Korea Association of Information Systems (KAIS), October 2022.

  • Best Conference Paper Award, 2021 Spring Conference of Korea Society of Management Information Systems (KMIS), June 2021.

  • Outstanding Teaching Award (K-MBA), Korea University, Spring 2020.

  • Best Conference Paper Award, 2018 Fall Conference of Korea Society of Management Information Systems (KMIS), November 2018.

  • SK Distinguished Research Award, Korea University Business School (KUBS), March 2018.

  • SK Distinguished Research Award, Korea University Business School (KUBS), December 2017.

  • IBRE Distinguished Research Award, Korea University Business School (KUBS), December 2017.

  • Outstanding Teaching Award (K-MBA), Korea University, Fall 2017.

  • Outstanding Teaching Award (K-MBA), Korea University, Spring 2016.

  • IBRE Distinguished Research Award, Korea University Business School (KUBS), June 2014.

  • Best Workshop Paper Award , Post-ICIS 2013 LG CNS/KrAIS Workshop, Milan, Italy, December 2013. 

  • Outstanding Teaching Award (Undergraduate), Korea University, Spring 2013.

  • Outstanding Teaching Award (Undergraduate), Korea University, Spring 2012.

  • Best Conference Paper Award, 2012 Spring Conference of Korea Intelligent Information System Society, May 2012.

  • Best Workshop Paper Award , Post-ICIS 2011 LG CNS/KrAIS Workshop, Shanghai, China, December 2011. 

  • Best Conference Paper Award, 2011 Fall Conference of Korea Intelligent Information System Society, December  2011.

  • Outstanding Teaching Award (Undergraduate), Korea University, Fall 2010.

  • IBRE Distinguished Research Award, Korea University Business School (KUBS), October 2010.

  • IBRE Distinguished Research Award, Korea University Business School (KUBS), April 2009.

  • IBRE Distinguished Research Award, Korea University Business School (KUBS), March 2009.

  • SAP Doctoral Support Award Winner (with $10,000 research support), 5th eBRC Doctoral Support Award Competition, eBusiness Research Center, Pennsylvania State University, November 2005

  • Best Conference Paper Award, 9th INFORMS Conference on Information Systems and Technology (2004 CIST), Denver, CO, October 2004.

  • Doctoral Consortium Fellow, Americas’ Conference on Information Systems (AMCIS), Omaha, NE, August 11, 2005.

  • Selected Participant, 16th Jerusalem Summer School in Economic Theory (Matching, Auctions, and Market Design), Hebrew University of Jerusalem, Israel, July 6-15, 2005.

  • Selected Participant, NYU/CeDER Summer Workshop on the Economics of IT, June 15-17, 2005.

  • Selected Participant, 3rd Big 10 IS Doctoral and Junior Faculty Research Symposium, East Lansing, MI, 2004. 

  • Doctoral Dissertation Fellowship, Carlson School of Management, Univ. of Minnesota, 2004-2005. 

  • Magna cum laude, Seoul National University, 1996. 

  • Dean's List, Seoul National University, 1989-1991, 1993-1996. 

  • Army Commendation Medal, United States Army, 1993.

RESEARCH INTERESTS 

• • Social Media & Social Network (Twitter, OTT, Live Commerce, etc.)

  • Mobile Business (Contextual Targeting, IoT, O2O, LBS, etc.)

  • AI & Data Analystics (AI Human, LLM, Prompt Engineering, etc.)

  • Platform Business (OTT, FinTech, Blockchain & Cryptocurrency, Metaverse, Platformization, etc.)

  • Pricing Strategies in E-Commerce (Price Rigidity, Price Points, E-tailing Pricing, etc.)

  • Adoption of Emerging Technologies (E-Commerce, Smartphone, IPTV, Cloud Computing, etc.)

  • Online/Offline Channel Analysis (Hybrid Firm Pricing, Price Discrimination, Coupon Pricing, etc.)

ACADEMIC PUBLICATIONS

Refereed Journal Articles

• 1. "Shadow Work in Self-Service Technologies Usage: Scale Development and Validation," (with S. Park, J. Koh, S. Ryoo, and W. Lee). Technological Forecasting & Social Change (TFSC), 2025, forthcoming.

  2. "Spending Points during Crises: Adaptive Behavior on E-Loyalty Programs," (with X. Jin and T. Kim), Electronic Commerce Research and Applications (ECRA), 65, May–June 2024, 101408.

  3. "People Analytics in Digital Era," (with T. Kim and G. Lee), Asia Pacific Journal of Information Systems (APJIS), December 2023, 33(4), pp. 1036-1042.

  4. "How Market Reacts on the Metaverse Initiatives? An Event Study," (with M. Baek and J. Kim), Information Systems Review, November 2023, 25(4), pp. 183-204.

  5. “The Illusion of Diffusion: A Percolation Perspective on Social Structure and Segregation in Twitter Networks,” (with B. Kim, Y. Kwon, K. Lee, and H. Kwon), Computers in Human Behavior (CHB), November 2023, 148, 107898.

  6. "The Effect of Electronic Word of Mouth from Different Sources on Movie Success in the Context of Video-on-Demand Services," (with L. Wang and J. Kim), Asia Pacific Journal of Information Systems (APJIS), March 2023, 33(1), pp. 153-170.

  7. "Online Host and Its Impact on Live Streaming Commerce Performance: The Moderating Role of Product Type," (with X. Jin and M. Huang), Information Systems Review, February 2023, 25(1), pp. 213-231.

  8. “Adoption of Mobile Peer-to-Peer Payment: Enabling Role of Substitution and Social Aspects,” (with C. Lim and B. Koh), Asia Pacific Journal of Information Systems (APJIS), December 2019, 29(4), pp. 571-590.

  9. “Seizing the Commuting Moment: Contextual Targeting Based on Mobile Transportation Apps,” (with A. Ghose, W. Oh, and H. Kwon), Information Systems Research (ISR), March 2019, 20(1), pp. 154-174.

  10. “The Effect of Cloud-based IT Architecture on IT Exploration and Exploitation: Enabling Role of Modularity and Virtuality,” (with I. Son, G. Lee, and Y. Yoo), Asia Pacific Journal of Information Systems (APJIS), December 2018, 25(4), pp240-257.

  11. “Culture and the Principle of Dual Entitlement,” (with H. Chen, L. Bolton, Ng Sok Ling and D. Wang), Journal of Consumer Research (JCR), June 2018, 45(1), pp. 1-20.

  12. “Influential Users in Social Network Services: The Contingent Value of Connecting User Status and Brokerage,” (with Y.-K. Kim, J. Lee, J. Lee and D. Straub), Data Base for Advances in Information Systems (Data Base), February 2018, 49(1), pp. 13-31.

  13. "Examining Decision-Making of Participating in Open Innovation Platform: The Case of Biotechnology Industry," (with I. Son and J.-H. Lee), Asia Marketing Journal, January 2018, 19(4), pp. 61-85.

  14. “Antecedents to Loyalty Point Redemption: Implications for Customer Equity Management,” (with J. Hwang, J. Chung, J. Kim, and W. Yoo), Journal of Business Research (JBR), September 2016, 69(9), pp. 3731–3739.

  15. “Applying Action Research on Improving Navigability for the Website of Korean Ministry of Health and Welfare: Gaze Analysis,” (with T. Kim, J. Moon, and E. Yeo), Information Systems Review, August 2015, 17(2), pp. 157-177.

  16. “The Role of Message Content and Source User Identity in Information Diffusion on Online Social Networks,” (with I. Son and Y.-K. Kim), Asia Pacific Journal of Information Systems (APJIS), June 2015, 25(2), pp. 239-264.

  17. “Market Perception on Cloud Computing Initiatives in Organizations: An Extended Resource-based View,” (with I. Son, J. Lee, and Y. Chang), Information & Management, 51(6), September 2014, pp. 653-669.

  18. “A New Perspective on IT Capabilities and Firm Performance: Focusing on Dual Roles of Institutional Pressures,” (with M. Huang and J. Ahn), Asia Pacific Journal of Information Systems (APJIS), 24(1), March 2014, pp. 1-30.

  19. “Does Online Social Network Contribute to WOM Effect on Product Sales?” (with J. Lee and I. Son), Journal of Intelligence and Information Systems (JIIS), July 2012, 18(2), pp. 85-105.

  20. “The Viral Effect of Online Social Network on New Products Promotion: Investigating Information Diffusion on Twitter,” (with H. Kim and I. Son), Journal of Intelligence and Information Systems (JIIS), July 2012, 18(2), pp. 107-130.

  21. “Understanding the Adoption of Convergent Services: The Case of IPTV,” (with M. Yoo, I. Son, and J. Lee), Pacific Asia Journal of the Association for Information Systems (PAJAIS), March 2012, 4(1), pp. 19-48.

  22. “Global Diffusion of Online Social Network Services: A Cross-Country Study,” (with I. Son and J. Oh), Korea Society of IT Services Journal, 11(1), March 2012, pp. 305-323.

  23. “The Impact of Message Characteristics on Online Viral Diffusion in Online Social Media Services: The Case of Twitter,” (with Y. Nam and I. Son), Journal of Intelligence and Information Systems (JIIS), 17(4), December 2011, pp. 57-76.  

  24. “Price Points and Price Rigidity,” (with D. Levy, A. Chen, M. Bergen, and R.J. Bergen), Review of Economics and Statistics (ReStat), 93(4), November 2011, pp. 1417-1431. 

  25. “A Multi-Level Theory Approach to Understanding Price Rigidity in Internet Retailing,” (with R.J. Kauffman), Journal of the Association for Information Systems (JAIS), 11(6), June 2010, pp. 308-338.

  26. “Hybrid Firm’s Pricing Strategy in Electronic Commerce under Channel Migration,”(with R.J. Kauffman, J. Lee, and B. Yoo), International Journal of Electronic Commerce (IJEC), 14(1), Fall 2009, pp. 11-54.

  27. “Impacts of Tie Characteristics on Online Viral Diffusion,” (with J. Lee and J. Lee), Communications of the Association for Information Systems (CAIS), 24(32), June 2009, pp. 545-556.

  28. “Image Effects and Rational Inattention in Internet-Based Selling,” (with M. Bergen and R.J. Kauffman), International Journal of Electronic Commerce (IJEC), 13(4), Summer 2009, pp. 129-167.

  29. “An Empirical Study on Consumer’s Continued Use of IPTV Service,” (with J. Kim), Korea Society of IT Services Journal, 8(1), Spring 2009, pp. 11-27.

  30. “Understanding Price Adjustments in E-Commerce,” Asia Pacific Journal of Information Systems (APJIS), 17(4), December 2007, pp. 114-132.

  31. “Beyond the Hype of Frictionless Markets: Evidence of Heterogeneity in Price Rigidity on the Internet,” (with M. Bergen and R.J. Kauffman), Journal of Management Information Systems (JMIS), 22(2), Fall 2005, pp. 57-89.

  32. “Risk-Focused e-Commerce Adoption Model - A Cross-Country Study,” (with J. Ahn and J. Park), Journal of Global Information Technology Management (JGITM), 7 (2), April 2004, pp. 6-30.

  33. “Information Overload, Information Agents, and E-Commerce,” Electronic Markets, 13(1), May 2003, pp. 96-98.

  34. “Consumer Adoption and Satisfaction with e-Commerce – A Cross-Country Study,” (with J. Ahn), Asia Pacific Journal of Information Systems (APJIS), 11(2), June 2001, pp. 1-22.

  35. “Extracting Semantic Metadata and Its Visualization,” (with Y. Hwang), ACM Crossroads, 7(3), Spring 2001, pp. 19-27.

  36. “Digital Libraries for the Next Millennium: Challenges and Research Directions,” (with S. Ram and J. Park), Information Systems Frontiers, 1(1), July 1999, pp. 75-93.

  37. “Electronic Commerce and Customer Satisfaction in Korea,” (with J. Ahn), Korean Journal of Information Society, Korean Information Society Development Institute, Fall 1998, pp. 39-71.

Work in Progress

• 1. "The Paradox of Digital Transformation: A Study of Large Firms in China," (with Y. Kim, S. Um, J. Kim , and M. Gao), under 2nd round review at Journal of Strategic Information Systems (JSIS).

  2. "Emergency Response to Rescue Small Business: Evidence from Stimulus Payments Amid Disaster," (with W. Oh, Y. Son, and W. Hur), under review at Production and Operations Management (POM).

  3. "Are You a Speculator or Stockpiler? The Impact of Owner Characteristics on Polarized Price Fluctuations in Resale Market on Metaverse Platform," (with J. Kim, H. Kwon, K. Lee), under review at Electronic Commerce Research and Applications (ECRA).

  4. "Categorizing Crypto Conversations: Microblogging Data and their Differential Impact on Cryptocurrency Markets," (with K. Kim, Y. Kim, and J. Park).

  5. "Help Yourself: An Empirical Analysis of Self-Service Technologies in Retail Stores," (with J. Kim, H. Kwon, H. Lee, and  K. Lee)

  6. “A Moving Target: Contextual Targeting and Promotion with Car,” (with A. Ghose, W. Oh, and H. Kwon).

  7. “Incentivizing Good-Enough Match in Online Decentralized Lending.” (with Y. Choi, H. Kim, J. Baek., and D. Lee)

  8. “Unveiling the Impact of Generative AI on Language Acquisition: A Field Experiment," (with G. Cheon, Y. Choi, and J. Baek)

  9. "Evolution and Resilience of Electric Vehicle Industry: Complex Network Approach," (with B. Kim, K. Lee, and S. Cho)

  10. "Omnichannel Reaction to the COVID-19 Outbreak: Evidence from a Retailing Company," (with K. Lee and S. Um)

Conference Proceedings

• 1. "Competitive or Collaborative? The Impact of Intrabrand Clustering on Online and Offline Brand Performance," (with X. Jin and S. Um), in Proceedings of the  2024 Fall KMIS International Conference, Seoul, Korea, November 14-15, 2024.

  2. "Beyond the Checkout Lines: An Empirical Analysis of Self-Service Technologies in Retail Stores," (with J. Kim, H. Kwon, H. Lee, and  K. Lee), in Proceedings of the 2024 INFORMS Annual Meeting, Seattle, USA, October 20-23, 2024. 

  3. "Unveiling the Impact of Generative AI on Language Learning: A Field Experiment," (with G. Cheon, Y. Choi, and J. Baek), in  Proceedings of the 2024 Conference on Information Systems and Technology (CIST), Seattle, USA, October 19-20, 2024. 

  4. "From Human Cashiers to Machines: Empirical Investigation into Technology Adoptions in Retail Stores," (with J. Kim, H. Kwon, H. Lee, and  K. Lee), in Proceedings of the 2024 KrAIS Summer Workshop, Seoul, Korea, July 12-13, 2024.

  5. "Unveiling the Impact of Generative AI on Language Learning: A Field Experiment," (with G. Cheon, Y. Choi, and J. Baek), in Proceedings of the 2024 KrAIS Summer Workshop, Seoul, Korea, July 12-13, 2024.

  6. "Crises and E-loyalty Programs:Adaptive Point Usage Behavior during Crises," (with X. Jin and T. Kim), in Proceedings of the 2024 Pacific Asia Conference on Information Systems (PACIS), Ho Chi Minh City, Vietnam, July 1-5, 2024. 

  7. "Unveiling the Impact of Generative AI on Language Learning: A Field Experiment," (with G. Cheon, Y. Choi, and J. Baek), in Proceedings of the  2024 Spring KMIS Conference, Seoul, Korea, May 30-June 1, 2024.

  8. "Beyond the Checkout Lines: The Impact of Self-Service Technologies on Retail Stores," (with J. Kim, H. Kwon, H. Lee, and  K. Lee), in Proceedings of the  2024 Spring KMIS Conference, Seoul, Korea, May 30-June 1, 2024.

  9. "Are You a Speculator or Stockpiler? The Impact of Owner Characteristics on Polarized Price Fluctuations in Resale Market on Metaverse Platform," (with J. Kim, H. Kwon, and K. Lee), in Proceedings of the 2023 Post-ICIS KrAIS Research Workshop, Hyderabad, India, December 13, 2023. 

  10. "Owner Traits and Their Effect on Price Polarization in Metaverse Resale Market," (with J. Kim, H. Kwon, and K. Lee), in Proceedings of the 2023 Fall Conference of Korea Internet E-Commerce Association, Jeju Island, Korea, November 3-4, 2023. 

  11. "Exploring the Relationship between Cryptocurrency Groups and Tweet Categories," (with K. Kim and J. Park), n Proceedings of the 2023 Fall Conference of Korea Digital Platform Associations, Seoul, Korea, November 3, 2023. 

  12. "The  Robustness  of  the  Electric  Vehicle  Industry  Value  Chain: Weighted Network Approach," in Proceedings of the 2023 Fall Conference of Korea Association of Information Systems, Gyeongju, Korea, October 20-21, 2023. 

  13. "Loyalty Points Spending in Social Distancing Situation: Empirical Analysis on F&B Big Data," in Proceedings of the 2023 Fall Conference of Korea Association of Information Systems, Gyeongju, Korea, October 20-21, 2023. 

  14. "From Offline to Online and Small to Big: Stimulus Payments and Spillover Effects," (with W. Oh, Y. Son, and W. Hur), in Proceedings of the 2023 KrAIS Summer Workshop, Seoul, Korea, July 4-6, 2023.

  15. "The Role of Status in Launching a Digital Platform by Incumbent Industrial Firms: Empirical Study of Large Firms in China," (with Y. Kim, S. Um, J. Kim , and M. Gao), in Proceedings of the 2023 KrAIS Summer Workshop, Seoul, Korea, July 4-6, 2023.

  16. "Leveraging the Predictive Power of Microblog Sentiment for Cryptocurrency Returns," (with K. Kim and J. Park), in Proceedings of the 2023 KrAIS Summer Workshop, Seoul, Korea, July 4-6, 2023.

  17. "When Do Firms Add Digital Platforms? Organizational Status as an Enabler to Incumbents’ Platformization," (with Y. Kim, S. Um, J. Kim , and M. Gao), in Proceedings of the 2022  International Conference on Information Systems (ICIS 2022), Copenhagen, Denmark, December 9-14, 2022. 

  18. "Organizational Status as a Promoter and an Inhibitor of Transition to Digital Platform Business,"  (with Y. Kim, S. Um, J. Kim , and M. Gao), in Proceedings of the 82nd Annual Meeting of the Academy of Management, Seattle, WA, USA, August 5-9, 2022.

  19. "Omnichannel Reaction to the COVID-19 Outbreak: Evidence from a Retailing Company," (with K. Lee), in Proceedings of the 23rd International Conference on Electrnoic Commerce, Daegu, Korea, June 22-24, 2022.

  20. "Leveraging the Predictive Power of Microblog Sentiment for Cryptocurrency Returns," (with K. Kim), in Proceedings of the 23rd International Conference on Electrnoic Commerce, Daegu, Korea, June 22-24, 2022.

  21. "The Online Celebrity and its Impact on the Live Streaming Performance: The Moderating Role of Product Type," (with H. Kim and M. Huang), in Proceedings of the  2022 Spring KMIS Conference, Pusan, Korea, June 9-11, 2022.

  22. "Leveraging the Predictive Power of Microblog Sentiment for Cryptocurrency Returns," (with K. Kim),  in Proceedings of the  2022 Spring KMIS Conference, Pusan, Korea, June 9-11, 2022.

  23. "Competition and Channel Spillover during the COVID-19 Disaster: Evidence from an Ominchannel Retail Company," (with K. Lee), in Proceedings of the  2022 Spring KMIS Conference, Pusan, Korea, June 9-11, 2022.

  24. "Towards Designing Sustainable Electric Vehicle Industry: Complex Networks Approach," (with B. Kim, K. Lee, and S. Cho), in Proceedings of the 2021 Post-ICIS KrAIS Research Workshop, Austin, Texas, USA, December 15, 2021. 

  25. "Evolution and Resilience of Electric Vehicle Industry: Complex Network Approach," (with B. Kim, K. Lee, and S. Cho), in Proceedings of the KMIS International Conference 2021, Seoul, Korea, November 12, 2021.

  26. "The Impact of Shared Micromobility on Dine-in-Friendly Restaurants Copings against COVID-19," (with J. Baek, Y. Choi, and G. Cheon), in Proceedings of the 2021 Spring KMIS Conference, Seoul, Korea, June 18, 2021.

  27. "Analysis on Duration for Surviving in Top Chart : The Case of Netflix," (with J. Kim and G. Cheon), in Proceedings of the 2020 Fall KMIS Conference, Seoul, Korea, December 17, 2020.

  28. "Exploring Mobility-Based O2O Business Success : A Cross-Country Study on Ride Hailing and Car Sharing Services," (with J. Seol),  in Proceedings of the 2020 Fall KMIS Conference, Seoul, Korea, December 17, 2020.

  29. “Adoption of Mobile Peer-to-Peer Payment Apps: The Impact of Banking and SNS Apps Usage,” (with C. Lim and B. Koh), in Proceedings of the 2018 Fall  KMIS Conference, Seoul, Korea, November 10, 2018.

  30. “Exploring Mobile Peer-to-Peer Payment Adoption: The Effects of SNS and Native Mobile Banking Apps Usage,” (with C. Lim and B. Koh), in Proceedings of the 2018 Pacific Asia Conference on Information Systems (PACIS 2018), Yokohama, Japan, June 26-30, 2018.

  31. “Most Influential Users in Social Network Services: The Contingent Value of Connecting User Status and Brokerage,” (Y.-K. Kim, J. Lee, and J. Lee), in Proceedings of the 2017 Americas Conference on Information Systems (AMCIS 2017), Boston, USA, August 10-12, 2017.

  32. “Seizing the Commuting Moment: Contextual Targeting Based on Mobile Transportation Apps,”  (with W. Oh, A. Ghose, and H. Kwon), in Proceedings of the 2017 INFORMS Marketing Science Conference, Los Angeles, USA, June 7-10, 2017

  33. “Seizing the Commuting Moment: Contextual Targeting based on Mobile Transportation Apps,” (with W. Oh, A. Ghose, and H. Kwon), in Proceedings of the 2016 Workshop on Information Systems Economics (WISE 2016), Dublin, Ireland, December 14-16, 2016.

  34. “The Illusion of Diffusion: A Percolation Perspective on Social Structure and Segregation in Twitter Networks,” (with W. Oh, B. Kim, Y. Kwon, K. Lee, and H. Kwon), in Proceedings of the 2016 International Conference on Internet Studies (NETs 2016), Osaka, Japan, July 22-24, 2016.

  35. “Identity Perception and Information Diffusion in Social Network Services,” (Y.-K. Kim, J. Lee, and J. Lee), in Proceedings of the 2015 Academy of Management Meeting (AOM 2015), Vancouver, Canada, August 7-11, 2015.

  36. “The Role of IT Architecture in Driving Organizational Learning for Corporate Innovations: Modularization and Virtualization Perspectives,”  (with I. Son, G. Lee, and Y. Yoo), in Proceedings of the Post-ICIS 2014 LG CNS/KrAIS Workshop, Auckland, New Zealand, December 17, 2014.

  37. “The Role of IT Architecture in Driving Corporate Innovations: Modularization, Virtualization, and Organizational Learning,” (with I. Son, G. Lee, and Y. Yoo), in Proceedings of the Pre-ICIS 2014 SIM/MISQE Academic Workshop, Auckland, New Zealand, December 13, 2014.

  38. “IT Architecture and Organizational Learning: The Effect of Modularity and Virtualization,”(with I. Son, G. Lee, and Y. Yoo),  in Proceedings of the 2014 Academy of Management Meeting (AOM 2014), Philadelphia, PA, USA, August 1-5, 2014.

  39. “Determinants of Point Redemption in Loyalty Programs: The Impact of Demographics and Channel Type,” (with J. Hwang, J. Chung, W. Yoo, and J. Kim), in Proceedings of the 2014 Global Marketing Conference, Singapore, July 15-18, 2014.

  40. “Understanding Firms’ Willingness to Participate in Open Innovation: Evidence from the Biotechnology Industry,” (with J. Lee and I. Son), in Proceedings of the 2014 Global Marketing Conference, Singapore, July 15-18, 2014.

  41. “The Effect of IT Architecture Modularity and Virtualization on Organizational Learning: A Theoretical Exploration,” ,”(with I. Son, G. Lee, and Y. Yoo), in Proceedings of the 2014 Spring  KMIS Conference, Daejeon, Korea, June 13-14, 2014.

  42. “The Role of Message Content and Source User Identity on Information Diffusion in Online Social Networks,” (with I. Son and Y. Kim), in Proceedings of the Post-ICIS 2013 LG CNS/KrAIS Workshop, Milan, Italy, December 18, 2013.

  43. “Understanding the Effect of Message Content and User Identity on Information Diffusion in Online Social Networks,” (with I. Son and Y. Kim), in Proceedings of the 17th Pacific Asia Conference on Information Systems (PACIS 2013), Jeju Island, Korea, July 18-22, 2013.

  44. “Understanding Market Reactions to Cloud Computing Initiatives in Organizations: An Event Study Approach,” (with I. Son, J. Lee, and Y. Chang), in Proceedings of the 11th Workshop on e-Business (WeB 2012), Orlando, FL, USA, December 15, 2012.

  45. “The Viral Effect of Online Social Network on New Products Promotion: Investigating Information Diffusion on Twitter,” (with E. Kim and I. Son), in Proceedings of the 2012 Spring Conference of Korea Intelligent Information System Society, Seoul, Korea, May 18, 2011.

  46. “Does Online Social Network Contribute to WOM Effect on Product Sales?” (H. Kim and I. Son), in Proceedings of the 2012 Spring Conference of Korea Intelligent Information System Society, Seoul, Korea, May 18, 2011.

  47. “Free Versus Paid Mobile Applications: A Consumer Choice Model,”2(with R.J. Kauffman, S. Wattal, and S. Um), in Proceedings of the 2011 Workshop on Information Systems and Economics (WISE 2011), Shanghai, China, December 7-9, 2011. 

  48. “Assessing Economic Payoffs of Cloud Computing: Market Value and Firm Performance,” (with I. Son, J.-N. Lee, and Y. Chang), in Proceedings of the Post-ICIS 2011 LG CNS/KrAIS Workshop, Shanghai, China, December 7, 2011. 

  49. “The Impact of Twitter Message Characteristics on Online Viral Diffusion in Micro-blogging Services,” (with Y. Nam and I. Son), in Proceedings of the 2011 Fall Conference of Korea Intelligent Information System Society, Seoul, Korea, December 2, 2011.

  50. “The Role of Social Network Services on the Product and Service Sales,” (with H. Kim and I. Son), in Proceedings of the 2011 Fall Conference of Knowledge Management Society of Korea, Seoul, Korea, November 25, 2011.

  51. “The Impact of Message Characteristics on Online Viral Diffusion in Social Media Services: The Case of Twitter,” (with Y. Nam and I. Son), in Proceedings of the 2011 Fall KMIS Conference, Seoul, Korea, November 11, 2011.

  52. “The Online Viral Effects on the Sales in the Movie Industry: Analyzing the Roles of Twitter and Internet Portal in Provoking WOM Effect,” (with J. Lee and I. Son), in Proceedings of the 2011 Fall KMIS Conference, Seoul, Korea, November 11, 2011.

  53. “Understanding the Impact of IT Service Innovation on the Firm Performance: The Case of Cloud Computing,” (with I. Son, J. Lee, and Y. Chang), in Proceedings of the 15th Pacific Asia Conference on Information Systems, Brisbane, Australia, July 7-11, 2011.

  54. “Understanding the Demand and Survival of Mobile Applications,” (with S. Um and I. Son), in Proceedings of the 2011 Conf-IRM-KMIS Conference, Seoul, Korea, June 12-14, 2011.

  55. “Global Diffusion of Social Media Business: A Cross-Country Study,” (with I. Son and J. Oh), in Proceedings of the 2011 Conf-IRM-KMIS Conference, Seoul, Korea, June 12-14, 2011.

  56. “Understanding the Adoption of Convergent Services: The Case of IPTV,” (with I. Son, M. Yoo, and J. Lee), in Proceedings the 44th Hawaii International Conference on System Sciences, Kauai, HI, USA, January 4-7, 2011.

  57. “Understanding the Impact of IT Service Innovation on the Firm Performance: The Case of Cloud Computing,” (with I. Son and J. Lee), in Proceedings of the 2010 Fall KMIS Conference, Seoul, Korea, November 12, 2010.

  58. “Communication Process and Collaborative Work in Web 2.0 Environment,” (with E. Kim and J. Ahn), in Proceedings of the 2009 International Conference on Electronic Commerce, Taipei, Taiwan, August 12-15, 2009.

  59. “The Economics of Cloud Computing: Is It a New Paradigm or Is It Just a Passing IT Fashion?,” (with I. Son), in Proceedings of the 2009 International Conference on Electronic Commerce, Taipei, Taiwan, August 12-15, 2009.

  60. “IT Capabilities and Firm Performance: The Moderating Role of Institutional Pressures and the Mediating Role of IT Innovation Success,” (with M. Huang and J. Ahn), in Proceedings of the 15th Americas Conference on Information Systems, San Francisco, CA, August 6-9, 2009.

  61. “An Empirical Study on Media Characteristics and Knowledge Sharing in Web 2.0 Environment,” (with E. Kim and J. Ahn), in Proceedings of the 15th Americas Conference on Information Systems, San Francisco, CA, August 6-9, 2009.

  62. “The Role of Transaction Cost Structure in the Platform Provider's Subsidizing Decision,” (with H. Kim), in Proceedings of 2009 Spring KMIS Conference, Seoul, Korea, June 12, 2009.

  63. “A Structured View of Cloud Computing,” (with In. Son), in Proceedings of 2009 Spring KMIS Conference, Seoul, Korea, June 12, 2009.

  64. “Platform Pricing As a Negotiation Process,” (with H. Kim),   in Proceedings of 2008 Fall Korean IT Service Conference, Seoul, Korea, November 19, 2008.

  65. “An Empirical Study on Consumer Acceptance of IPTV Service,” (with J. Kim and M. Ryu), in Proceedings of 2008 Fall Korean IT Service Conference, Seoul, Korea, November 19, 2008.

  66. “An Empirical Study on IPTV Characteristics and Consumer Adoption,” (with M. Ryu), in Proceedings of 2008 Fall KMIS Conference, Seoul, Korea, November 14, 2008.

  67. “Open Innovation in the High-Tech Firms: Evidence from the Biotechnology Industry,” (with J. Lee), in J. DeGross, S. Rivard, and J. Webster (Eds.), Proceedings of the Twenty Second International Conference on Information Systems (ICIS 2001), Montreal, Quebec, Canada, December 9-12, 2007, pp. 400-401.

  68. “Analyzing Customer Antagonism-Driven Price Rigidity in Internet-Based Selling,” (with M. Bergen, H. Kim, and R.J. Kauffman), in Proceedings of 20th Anniversary Symposium on Competitive Strategy, Economics and Electronic Commerce, Big Island, HI, January 3, 2007.

  69. “Price Points and Price Rigidity,” (with D. Levy, H Chen, R.J. Kauffman, and M. Bergen), in Proceedings of the 2nd Statistical Challenges in E-Commerce Research Symposium, Minneapolis, MN, May 22-23, 2006.

  70. “Discovering Daily Price Rigidity and Price Adjustment Patterns on the Internet,” (with M. Bergen and R.J. Kauffman), in Proceedings of the 2005 INFORMS Marketing Science Conference, Atlanta, GA, June 16-18, 2005.

  71. “Making Sense of Ignoring Cents: Price Points and Price Rigidity under Rational Inattention,” (with D. Levy, H. Chen, R.J. Kauffman, and M. Bergen), in Proceedings of the 2005 INFORMS Marketing Science Conference, Atlanta, GA, June 16-18, 2005.

  72. “Exploring Price Rigidity on the Internet: A Quasi-Experimental Data Mining Approach,”(with M. Bergen, R.J. Kauffman, and D. Levy), in Proceedings of the First Interdisciplinary Symposium between Information Systems, Statistics, and Related Fields: Statistical Challenges in E-Commerce, College Park, MD, May 22-23, 2005.

  73. “How Rigid Are Prices in E-Commerce? - An Analysis of Daily Price Change Activity in Internet Retailing,” (with M. Bergen and R.J. Kauffman), in R. Sprague (Ed.), Proceedings of the Thirty Eighth Hawaii International Conference on System Sciences (HICSSS-38), Big Island, HI, January 3-6, 2005, Los Alamitos, CA: IEEE Computing Society Press, available on CD-ROM.

  74. “Price Rigidity on the Internet - New Evidence from the Online Bookselling Industry,” (with R.J. Kauffman), in J. DeGross, L. Kirsch and V. Sambamurthy (Eds.), Proceedings of the Twenty fifth International Conference on Information Systems (ICIS 2004), Washington, D.C., December 12-15, 2004, pp. 843-848.

  75. “Price Rigidity and Price Adjustment Patterns on the Internet,” (with M. Bergen and R.J. Kauffman), in Proceedings of the 2004 INFORMS Annual Meeting, Denver, CO, October 25-27, 2004.

  76. "Store Quality Image and the Rational Inattention Hypothesis: An Empirical Study of the Drivers of $9 and 9¢ Price-Endings among Internet-Based Sellers,” (with M. Bergen and R.J. Kauffman), in Proceedings of the Ninth INFORMS Conference on Information Systems and Technology (CIST 2004), Denver, CO, October 23-24, 2004, available on CD-ROM.  (Best Conference Paper Award)

  77. “Should We Expect Less Price Rigidity in the Digital Economy?” (with R.J. Kauffman), in R. Sprague (Ed.), Proceedings of the Thirty Seventh Hawaii International Conference on System Sciences (HICSS-37), Big Island, HI, January 5-8, 2004, available on CD-ROM.

  78. “On the Explanation of Factors Affecting e-Commerce Adoption,” (with J. Ahn and J. Park), in J. DeGross, V. Storey and S. Sarkar (Eds.), Proceedings of the Twenty Second International Conference on Information Systems (ICIS 2001), New Orleans, LA, December 16-19, 2001, pp. 109-120.

  79. “An Exploratory Study on the Different Factors in Customer Satisfaction with E-Commerce between in the United States and in Korea,” (with J. Ahn), in Proceedings of the Second International Conference on Telecommunications and Electronic Commerce (ICTEC 1999), Nashville, TN, October 6-8, 1999.

  80. “An Exploratory Study on Consumer Satisfaction with Electronic Commerce,” (with T. Kim and J. Ahn), in Proceedings of the 1999 INFORMS National Meeting, Cincinnati, Ohio, May 2-5, 1999.

MEDIA NEWS AND PUBLICATIONS 

• 1. "보리 숭어회 들어봤니?" 배달하니 매출 쑥쑥!," MBN News, June 11, 2016.

  2. “Internet of Things –The Double-edged Sword,” The Granite Tower, October 2, 2015.

  3. "‘다음’ 삼킨 카카오의 저력 … 속도·규모·수익모델 달랐다," JoongAng Sunday, September 13, 2015.

  4. “Column: Do not Regulate but Open the Subsidy of the Smartphone Plans,” JoongAng Daily, November 22, 2013.

  5. “Encouraging  KT’s Recruiting Effort of High School Graduates,” MunHwa Daily News, February 27, 2012.

  6. “Column: The End of 2G Mobile Service – Misunderstanding and Truth,” Korea IT News, December 22, 2011.

  7. “Column: Cyber Security Is Critical to the People’s Right to Live,” JoongAng Daily, August 1, 2009.

  8. “KT Becomes a Mobile Service Carrier,” Korea IT News, December 24, 2008.

  9. “Communication Expenditure Will Be Greatly Reduced If WiBro-Based Communication Is Allowed,” Korea Daily Economist, October 2, 2008.

  10. “Consumer Perception of Internet Telephony Services,” Digital Times, July 14, 2008.

  11. “Digital Forum: A Suggestion to the Ministry of Information and Communications,” Digital Times, February 19, 2008.

  12. “Wired and Wireless Conversion in Telecommunications Industry,” Munhwa Daily News, February 13, 2008.

  13. “Managing Change: Is the Penny Worth Keeping?” The Wall Street Journal, November 13, 2006.  

  14. “Getting the Price Right Online,” Spotlight, Office of the Vice President for Research (OVPR), University of Minnesota, April 2006. 

  15. “Getting the Price Right Online,” Insights, Carlson School of Management, University of Minnesota, July 2005. 

  16. “MISRC Researchers Win Another “Best Paper Award” at INFORMS Conference,” MISRC News, MIS Research Center, University of Minnesota, December 2004.

TEACHING INTERESTS

• • Enterprise IT Infrastructure, Telecommunications, and Business Application 

  • Business Systems Analysis and Business Process Design 

  • Database Management  

  • E-Business, Marketing and E-Commerce, Internet Strategy, Platform Business, Related Technology 

  • MBA and undergraduate core courses in information systems and technology, IT strategy

TEACHING EXPERIENCE

Instructor

Korea University Business School

• • Management Information Systems (Undergraduate MIS core)

  • Digital Platform Business (Undergraduate MIS elective)

  • Internet Business & Electronic Commerce (Undergraduate MIS elective)

  • Systems Analysis and Design, (Undergraduate MIS elective)

  • Internet Technologies & E-Business (Graduate MIS core)

  • IS Economics & Strategy (Graduate MIS elective)

  • Readings in Management Information Systems (Graduate MIS core)

  • Information Systems Development (Graduate MIS core)

  • Introduction to Artificial Intelligence (Graduate MIS elective)

  • Management Information Systems (Korea MBA MIS core)

  • Social Computing (Korea MBA MIS elective)

  • E-Business (Korea MBA MIS elective)

  • IT-Driven Platform Business Strategies  (Korea MBA MIS elective)

  • Management Information Systems (Asia S3 MBA MIS core)

  • Emerging Trends & Developments in Global IT Industry (Global MBA MIS core)

  • Understanding Telecommunication Industry (Global MBA MIS elective)

University of Minnesota

• • Electronic Commerce (Undergraduate MIS elective)

ACADEMIC SERVICES

President-Elect

• KMIS (Korea Society of Management Information Systems), 2025

Co-President

• KrAIS ((Korean Chapter of Association for Information Systems), 2023-2024

Vice-President

• KMIS (Korea Society of Management Information Systems), 2020-2024

Area Editor

• • Electronic Commerce Research and Applications (ECRA), 2006-2011 

Associate Editor

• • Information Systems Review, 2018-2022

  • Asia Pacific Journal of Information Systems, 2013-2017

  • Journal of Management Information Systems (Special Issue on Competitive Strategy, Information Systems, and Economics), 2005

Conference/Workshop Chairs

• • Organizing Chair of 2019 Fall KMIS Conference

  • Track Chair of the Sharing Economy and Crowd Markets Track at the 2018 International Conference on Information Systems (ICIS 2018)

  • Workshop Chair of 28th Workshop on Information Systems and Economics (WISE 2017)

  • Track Chair of the Peer-to-Peer and Crowd Markets Track at the 2017 International Conference on Information Systems (ICIS 2017)

  • Track Chair of the E-business and E-Government Track at the 2016 International Conference on Information Systems (ICIS 2016)

Program Committee Member

• • Post-ICIS LG CNS/KrAIS Workshop, 2013-2019

  • International Conference on Electronic Commerce (ICEC), 2007, 2012

  • INFORMS Conference on Information Systems and Technology (CIST), 2004-2006

Reviewer 

• • Journals: MIS Quarterly, Information Systems Research, Management Science, Journal of Management Information Systems, Journal of the AIS, Communications of the AIS, Journal of Strategic Information Systems,  International Journal of Electronic Commerce, Electronic Markets, Electronic Commerce Research and Applications, Information Technology and Management, Asia Pacific Journal of Information Systems  

  • Conferences: International Conference on Information Systems, Hawaii International Conference on System Sciences, Americas Conference on Information Systems, Pacific Asia Conference on Information Systems, INFORMS Conference on Information Systems and Technology, International Conference on Electronic Commerce, CAiSE/IFIP8.1 International Workshop on Evaluation of Modeling Methods in Systems Analysis and Design