With the change of time, it is observed that many business enterprises believe in giving back to the community. Yes, there are many benefits related to being part of a noble cause, either it is the benefits in the taxation system of the country or improvement in the brand image. Still, there are many who are not aware of the process of the donation or its benefits in the overall sales and profits.

Talking particularly about the small business entities, partnering with a charity or a non-profit organisation like Annamrita Foundation can really help them rise well. Being involved in these activities is well worth your time and effort, no matter whether you offer financial support, volunteer your time, or host an event. Through this content, you will get to know about numerous reasons to participate in a noble cause. Not only charity will make you feel good, but it will also help your small-scale business to get some limelight.

Believing the statistics, 85 percent of consumers have a more positive impression when an organisation or company supports a charity or any other noble cause. To give an example, the brand Mamaearth supports a unique combination of sustainable investments along with social and environmental help by growing more than a million trees to improve air quality. With every purchase, they link the order to a tree. This is the new mantra that most brands are following these days.

Let’s Explore The Main Benefits!

· Advantages In Taxation

Obviously, it should not be the primary motivation but yes, the tax benefits linked to charity and donations are enough to welcome anyone to be a part of the same. If you donate money to NGO, then a portion of your contribution to an NGO qualifies for a tax rebate under Section 80G. By doing so, you can feel good about helping others while also benefiting your business financially.

· Gain Customer Loyalty

You may increase customer loyalty by supporting charities, whether they are worldwide or local. Nearly 47% of consumers worldwide say they will be more loyal to a firm that supports a social or environmental issue that is important to them. Directly or indirectly, you acquire your customers' confidence, attention, and respect by supporting noble causes.

· Brand Recognition

If you are new in the market, then connecting to a well-known NGO can help your brand get some limelight. Moreover, you can mention the charitable donations on your website or in commercials and other marketing materials to make your customers aware.

· Free Advertising

If a portion of the products or services your company sells will go to a certain charity or food NGOs or any other non profit organisation, that NGO or charity is likely to assist you in marketing those things. This is a simple, cost-effective approach for small businesses to get their brand out there while also leveraging a major organization's existing infrastructure.

Conclusion

All in all, you need to get aware of the fact that partnering with a charity is a risky choice that requires a lot of effort. If done correctly, the collaboration can pay off in terms of increased brand visibility and networking opportunities. There are many small businesses that discover that partnering with a charity enhances marketing options, improves customer relationships, and more.