Embedded Files
The Problem:
The Problem:
This interior design company in Kota Kinabalu was receiving low volume and poor-quality leads from their previous agency. Our audit revealed two core issues:
1. Poor location targeting — Ads were targeting regions far beyond Kota Kinabalu city.
This interior design company in Kota Kinabalu was receiving low volume and poor-quality leads from their previous agency. Our audit revealed two core issues:
1. Poor location targeting — Ads were targeting regions far beyond Kota Kinabalu city.
2. Generic ad content — The videos lacked local cultural context and didn’t resonate with the Sabah audience.
Our Solution:
Our Solution:
1. Smarter Targeting — We consult the client to understand more about the business. From there, we adjusted the ad targeting to focus only on specific areas served by the ID company within Kota Kinabalu. This eliminated wasted ad spend and ensured only relevant users were reached.
1. Smarter Targeting — We consult the client to understand more about the business. From there, we adjusted the ad targeting to focus only on specific areas served by the ID company within Kota Kinabalu. This eliminated wasted ad spend and ensured only relevant users were reached.
2. Localized Ad Videos — Sabah has a distinct slang and identity. Ads using generic English often feel disconnected from the local culture. To fix this, we produced videos with “Sabahan slang”, weaving in familiar phrases and context. Combined with tight editing, this approach created a strong insider-feeling — making the ads feel authentic and native.
After implementing the new strategy,
here's what happened ↓
The Results:
The Results:
1. Cost per Lead dropped by 58%!
1. Cost per Lead dropped by 58%!
2. Lead volume doubled
3. The client’s feedback, "Too many leads!"
Page updated
Google Sites
Report abuse