2. Generic ad content — The videos lacked local cultural context and didn’t resonate with the Sabah audience.
2. Localized Ad Videos — Sabah has a distinct slang and identity. Ads using generic English often feel disconnected from the local culture. To fix this, we produced videos with “Sabahan slang”, weaving in familiar phrases and context. Combined with tight editing, this approach created a strong insider-feeling — making the ads feel authentic and native.
After implementing the new strategy,
here's what happened ↓
2. Lead volume doubled
3. The client’s feedback, "Too many leads!"