Your Facebook business Page is a free way for businesses, brands, celebrities, causes and organizations to reach their audience. While Facebook profiles can be private, Pages are public. Google may index your Page, making it easier for people to find you. 

I created & setup  Facebook pixel in website for Canadian client. Easily pixel setup Website to Facebook Pixel using the Google Tag Manager. Pixel help to track website event easily. You can see website event in Facebook pixel & also you can remarketing with them using the custom audience.

Facebook Server Side Tracking is an advanced way to measure the performance of your ad campaigns without your data being affected by browser restrictions or privacy tools. 

I set website event to pixel by GTM for USA client. It will help you to track website event by GTM in pixel. By default, the Pixel will track URLs visited, domains visited, and the devices your visitors use. In addition, you can use the Pixel's library of functions to: track conversions, so you can measure ad effectiveness. define custom audiences, so you can target visitors who are more likely to convert.

This ad Campaign I created properly for USA client.Benefits of ads: Increase customer reach. Build customer awareness of your business and brand. Promote the benefits of your products or services. Communicate information about your business. Increase sales and demand.Gain an advantage over your competitors.

A sales campaign is a plan of action to achieve specific product or service sales goals. It involves setting objectives and formulating tangible strategies designed to meet those objectives. During campaigns, sales teams focus on marketing, pricing, promotion, advertising, merchandising, and customer support. 

Facebook ad help you to grow your business. There are many types of ad you can use them. For example, Brand Awareness, Sales , Leads, Engagement, App promotion etc.