2024
DMC Partner Program
ThisIsCooperstown.com
Digital Benefits
Themed Landing Pages
Attraction Partners are offered the ability to have featured positioning on one selected theme landing page: Baseball, Food and Drink, Arts & Culture, Family Fun. Additional page listing positions can be added for $500 each
For our Lodging partners, feature in Primary or Secondary locations based on Partnership level are on the Lodging Page.
Personalized Display & Meta Retargeting Ads
Personalized Partner retargeting ads that feature your property or attraction
Personalized retargeting ads are ads delivered through Google and Meta to someone who clicks on an ad and visits a page on the ThisIsCooperstown.com website or landing page within it. Ads are delivered again within a 2 day window to reinforce the campaign’s message or encourage another action (Book your stay, schedule your visit, etc.)
New this year, choose the which quarters in the year you want your ads to run. Don't need the boost in the Summer? Partners you can choose which quarters to run their personalized ads. (more details in the Partner Chart below)
Google Search Ad Inclusions
Attraction Partners
Opportunity to submit a discount that will be featured on Google as a part of our SEM campaign (10% off Minimum)
Promotion extensions highlight your sales and promotions for people that are actively searching for businesses like yours, helping you stand out before the user even clicks the ad. These extensions show below our search text ads in an easy-to-read format that catches the eye of your potential visitors, helping entice them to take the next steps towards visitation.
Lodging Partners
The first (Level 1) 10 Lodging partners to sign up will be listed as a “Featured Hotel” on Google as a part of our SEM campaign
Structured snippet extensions highlight a single, unique aspect of our destination. In this case, our lodging options. By being included, your business is labeled as a featured hotel alongside our search text ads. This not only increases awareness of your business, but also helps build your brand’s perceived reputation before the potential visitor even clicks the ad.
Social
We prioritize the visibility and success of our partners by leveraging our robust digital platforms to spotlight your stories and offerings.
One of the standout benefits of joining this program is the opportunity to be featured on our Meta channels, which boast a formidable following of over 100,000 individuals. This not only provides our partners with a platform to showcase their products and services but also enables them to tap into a larger, engaged audience, amplifying their reach and impact.
Up to 3 guaranteed posts on our social channels
A Partner Video Feature
Facebook Live
The Partner Video feature is a unique chance for partners to share their journey and offerings in a compelling visual format that resonates with viewers. This storytelling approach is designed to foster a deeper connection between our partners and the audience, building a community that thrives on shared values and interests and encourages visitor engagement.
Additionally, partners can avail themselves of our Facebook Live video options, providing real-time engagement and interactive experiences with the audience, thereby enhancing relationship-building and fostering a vibrant, interactive community around their brand.
eNewsletters
Our This is Cooperstown's eNewsletters are sent to over 30,000 subscribers, and we have recently celebrated a nearly 70% open rate with our most engaged readers. This Fall, we transitioned to a monthly dispatch a shift from our seasonal approach with a refreshed format. Our aim is always to boost engagement, clicks, and interest in area businesses and organizations. We curate the latest in activities, openings, news, and exclusive packages, enticing readers to plan their next visit to Otsego County, ensuring they're always in the loop with the vibrant happenings of the locale.
As a partner, you take priority in our content selections, callouts in the emails and listings in the links and blogs contained in the eNewsletters.
NEW in 2024
Level 1 Partners can opt-in to tap into our robust subscriber list with a dedicated email, giving a direct, personalized communication option to our 100,000 social followers and 30,000 email subscribers. These emails can be filled with insights and opportunities that align specifically with the partners business objectives.
Website
Top-of-Page Photo Slider on a Main Category Page (Example: Food & Drink).
Elevate your brand's visibility by securing a spot in our prominent top-of-page photo slider, specifically on our main category pages such as "Food & Drink." This premium digital real estate offers your brand a dynamic visual presence, immediately capturing the attention of visitors upon landing on the page.
Featured Image and Link on Subcategory Page within Partner Hierarchy, then alphabetical.
Elevate your brand's visibility by securing a spot in our prominent top-of-page photo slider, specifically on our main category pages such as "Food & Drink." This premium digital real estate offers your brand a dynamic visual presence, immediately capturing the attention of visitors upon landing on the page.
Don't Miss This - Have your event featured.
Elevate your brand's visibility by securing a spot in our prominent top-of-page photo slider, specifically on our main category pages such as "Food & Drink." This premium digital real estate offers your brand a dynamic visual presence, immediately capturing the attention of visitors upon landing on the page.
Other Partner Benefits
One on One meetings and Headshot Workshops
Returning in 2024, Partners at Level 1 and 2 have the opportunity to schedule a one-on-one meeting with a DMC Staff member in January or February, facilitating a deeper understanding of any updates, changes, or priorities you may have in the upcoming year for your marketing plans and executions. These insightful interactions enable us to tailor our approach when identifying new opportunities in which your offerings can be prominently featured.
Additionally, we are providing a Headshot Workshop, presenting you with a valuable opportunity to refresh those crucial professional photographs.
Event/Promotion Partnership Option
(New) Event Partner Level
Our event partnership level includes a short-term Meta Marketing campaign in collaboration with the DMC social channels and a dedicated email, giving a direct, personalized communication option to our 100,000 social followers and 30,000 email subscribers.
To learn more about our separate Event Partnership, click the link below.
Reporting
Login Access to Campaign Dashboards
All of our Partner Levels will have exclusive login access to the DMC marketing campaign dashboards, a pivotal resource that offers a transparent view into the performance dynamics of various digital marketing objectives.
This access not only enables you to monitor the efficacy and reach of our different marketing strategies but also provides detailed insight into social media analytics and website statistics. By having this data at your fingertips, you can observe the real-time impact of the campaign. This initiative underscores our commitment to maintaining an open and collaborative relationship with our partners, ensuring that you are always informed and empowered in our collective marketing endeavors.
Individual Partner Reports
New in 2024, our newly restructured reporting framework is another feature to look out for; it’s not just easier to understand, but it’s also more inclusive, covering a broader spectrum of performance indicators, such as Press mentions, email analytics, social media post impressions, and marketing insights that help partners track their businesses success through our program.