WHY PEOPLE SHOPPING?
PREPARED BY RAUDZAH
PREPARED BY RAUDZAH
We all have them. Food, drink, hygiene, safety… These are essential and common. If you find the best way to satisfy them, you’ll succeed like Coca-Cola.
Some businesses operate entirely on this premise. Many people buy products according to the price they have, without taking the time to evaluate quality. And sometimes they’ll even do well and stuff!
That’s one of the most logical purchase decisions. Buying a product that we are going to use (if we are not going to use it, it is no longer so reasonable!), assessing properly the relationship between its quality and its price is the goal of most buyers. Is your company able to offer that? If so, then you’ re going to sell a lot.
They are well aware of this in the clothing sector, but it is not the only one…. A trend can make a product rise to the sky in a matter of days. Remember, though, that trends are temporary….
This is not a very common reason but sometimes we buy because we have no choice. Do you have children? Did you have to buy school uniforms? Then you know what we’re talking about….
This is one of the most dangerous reasons to buy, and can have serious consequences. Some people are addicted to shopping to the point that it can affect their personal or family lives. Bad stuff….
They are well aware of this at airports. Sometimes we buy the first thing we come across because we don’t have time to stop and value it. In this type of situation, availability will come first.
It may or may not be related to a shopping addiction. It is sad that this is true, but it is one of the human being’s weaknesses. Some people buy products, sometimes compulsively, to fill emotional gaps.
Some people buy simply because they can. Although there are some cases of “stingy rich”, it is more common for people who have a lot of money to spend more money because they can afford it.
Some people buy to show off later. Many luxury products are specially designed to satisfy people who find pleasure in displaying their possessions.
It is one of the most powerful buying forces. In fact, one of the main objectives of marketing and advertising is often to generate or awaken people’s desire to buy. The mechanisms used to arouse this desire have been the subject of numerous studies and are widely recognized by companies around the world. And if companies pay so much attention and invest so much money in these aspects, there is a reason for that, don’t you think?
It is certainly not one of the most desirable purchase decisions, but it does exist. Some people feel compelled to buy some products in order to live up to others.
Some brands sell on their own. A strong brand can convey values of quality, reliability or design, and can make customers feel like they are buying a top product. Even some users may become fans of the brand!
One of the most rewarding purchase decisions. Certain products are purchased with the idea that the purchase will help some people or social groups. These are solidarity products, which are increasingly present in the shop windows of all types of stores.
You may have noticed it in recent years; many people are increasingly concerned about their health, which leads to the success of certain products, which are considered healthier or environmentally friendly. Do you want to have an apple?
These are some of the most common reasons why people buy. Do you think we have forgotten any? You are probably right! There are so many reasons why people buy that it’s hard not to miss a few, so if you think we’ve left something behind, you can help us out and leave a message in the comment section at the very end of this article.