CAGE Administration Assistant  (Part-time)
University of Warwick (16 Oct 2023 - Ongoing)

• Updating the CAGE websites using Sitebuilder

• Providing comprehensive administrative support to the CAGE research centre 

Business Strategist  (Part-time)
Sii Technologies Ltd (June 2023 - Nov 2023)

• Conducting research on market trends, industry competitors, and identifying business growth opportunities.

• Collaborated cross-functionally, including with the HR team, to assist in the successful recruitment of candidates for the company.

• Cultivated client relationships, driving seamless website interactions with various HR software platform clients, leading to productive meetings, exploring seamless website integrations, and expanding clientele.

• Assisted in developing a one-year strategic plan and created monthly branding strategies that aligned with the company’s vision using the business model canvas, SWOT analysis, etc.

• Effectively nurtured key stakeholder relationships, leading to the successful execution of strategic initiatives.

Research Administrator  (Part-time)
Warwick Business School (June 2023 - August 2023)

• Delivered administrative support to the research centre at Warwick Business School streamlining operations and enhancing efficiency

• Utilized Sitebuilder to design and implement web pages, effectively promoting the research centre’s initiatives and activities

Associate Business Analyst - Digital Marketing (Internship)
Merkle Sokrati (Jan 2022 - May 2022)

• Oversaw and optimized Maruti Suzuki India Limited’s Facebook Ads and Google Ads business accounts in South India, enhancing online visibility and customer engagement through B2B marketing strategies.

• Developed strong relationships with clients and propelled lead generation through strategic digital marketing initiatives, such as optimizing Return on Ad Spend (ROAS), conversion strategies, and crafting ad content through copywriting, resulting in an expansion of Maruti Dealer’s market reach.

• Delivered actionable insights to management through comprehensive weekly and monthly data-driven reports, utilizing Microsoft 365, which contributed to an improvement in operational efficiency and fostered enhanced collaboration with colleagues and customers.

Co-founder
Nel and Ivy (2021)

• Launched and promoted a B2C Instagram-based painting business with a sustainability-centric brand message, leveraging eco-friendly materials which resonated with target audiences and enhanced brand image

• Developed and executed B2C marketing strategies, including engaging communications and targeted Instagram Ads, to promote customized paintings, driving substantial revenue growth and achieving a 23.5% profit margin through targeted promotions and cost-effective financial management

• Fostered unique customer engagement by incorporating personalized handwritten poems with each artwork, enhancing customer loyalty and encouraging repeat business through a distinctive brand experience

Digital Marketing Intern
SRM Innovation and Incubation Centre (Sept 2021 to Dec 2021)

• Partnered with start-up founders to strategize and execute targeted marketing campaigns using Mailchimp, significantly elevating outreach and enhancing brand awareness and customer engagement.

• Spearheaded a team of content creators, crafting compelling blog posts, email marketing campaigns, and SEO-optimized content that boosted website traffic and engagement across social media platforms.

Social Media Marketing Intern
Gladiris Technologies - SpiderG (June 2020 - July 2020)

• Conducted in-depth market research to examine current trends and identify potential opportunities for social media platforms.

• Stayed up to date with the latest industry news and developments, incorporating this knowledge into the company’s social media strategies.

• Represented SpiderG in the “We Hear You” campaign, successfully covering a significant portion of the total reach and expanding the company’s brand awareness.

Social Media Marketing Intern
India Against Covid (June 2020 - July 2020)

• Collaborated with my team and raised 800 pounds for a successful COVID-19 campaign within the internship. The campaign aimed to provide emergency food packs to financially struggling families in Uttar Pradesh, making a tangible impact during the challenging times

• Played a pivotal role in managing inbound and outbound calls during the internship, contributing to the overall fundraising efforts that amassed 800 pounds for the underprivileged

• Established strong networks within the local community, significantly boosting brand awareness for India Against Covid