Data Privacy: The Uncomfortable Truth

The uncomfortable truth is that data is the new digital currency and we're all giving our data away for free.

Oh, but I'm clicking on "reject cookies". Ummmmm sure

• Sign up to get a discount? You're giving your data

• Browsed something on Google? Prepare for weeks of targeted ads

• Booked a flight but getting emails of hotels? Guess what, your data was rented/sold

It's important to understand that your data can be collected in many ways. Companies have sophisticated techniques to track you—tracking pixels, browser fingerprinting, and numerous methods that slip past standard privacy settings.

Every click is a transaction. Every browse is a negotiation. You're not just surfing the web - you're trading your digital identity for convenience, often without realising the true cost.

The internet isn't free. you're paying - with information about yourself.

How to work around?

• Create separate email accounts for random subscriptions.

• Use a different email for shopping, newsletters, etc.

• Avoid saving payment details on multiple platforms.

• Use alternative names or partial information when possible.

• Switch to privacy-focused browsers like Brave.

• Install ad blockers and regularly clear cookies.

The goal isn't to disappear online - it's to be selective, and in control of your digital presence.

Take back control. Your data is yours — treat it like the valuable asset it is.