About Me

Speaker

2025

• The Product Clinic - May 2025 with Marie-Ange Kouassi |  YouTube
  Level up your health tech product marketing and dive into this discussion with Div Manickam on collaborating with product management, aligning cross-functional teams, and more.
  
  

• Behind the Brief - Ep 5 - April 2025
  How AI and Mindfulness Are Transforming Product Marketing with Shruti Verma | YouTube

  • 00:00 — Intro: Redefining Success in Marketing

  • 02:45 — Focus, Personal OKRs, and Building Marketing Resilience

  • 06:10 — How AI is Transforming Product Marketing and GTM Strategy

  • 10:20 — Real Example: Using AI for Customer Advisory and Messaging

  • 15:00 — Mindfulness in Leadership: Managing Anxiety and Building Teams

  • 20:10 — AI Efficiency: Freeing Marketers to Focus on Strategy

  • 24:45 — Looking Ahead: The Future of Product Marketing, AI, and Human Leadership
    
    

• Women in APIs  GET /Speaking US - San Francisco Jan 15, 29 & Feb 12, 2025
  
  

• B2B Creatively  YouTube  |  Spotify (Jan 2025)

  • The Art & Science of Product Marketing with Div Manickam
    Food is an art and science - magic in the taste buds | video clip
    
    Stories Bureau with Alisa Manjarrez & Kory Grushka
    Journey on achieving the balance between creativity and data-driven tactics in the B2B space.

    • Drawing on her diverse interests, including photography and writing, Div explains how creativity fuels her work in crafting compelling narratives and launching impactful campaigns.

    • We explore the concept of "creative abundance"—finding inspiration amidst the chaos—and how this frame of mind drives Div’s approach to product marketing. From collaborating with cross-functional teams to crafting evergreen content, Div emphasizes the importance of storytelling, customer-centric strategies, and a growth mindset. She shares how her passion for exploration and innovation helps her navigate the challenges of bringing new products to market.

    • We also get into the "CEO mindset" (curiosity, empathy, and openness) that guides Div’s leadership and mentorship. She discusses the role of authenticity and kindness in professional growth, reminding us that creativity isn’t just about output but about connecting deeply with people and ideas. 

What You’ll Learn: 

• • • Find inspiration amidst the chaos

    • Master the art and science of product marketing

    • Enhance your work through creativity

    • Create magic with a CEO (curiosity, empathy and openness) mindset

    • How to make evergreen content stand the test of time
      
      

2024

• PMA Summit San Francisco, Sept 2024
  Cross-functional collaboration: Winning together across product, sales and marketing

• PMM Talks Host and Moderator 

- Personas & segmentation | Designing product narratives | Sales enablement | Customer marketing | Messaging
- Cross-collaboration |  Storytelling  | How to build your personal brand  | Bringing CI to your organization  | Go-to-Market
- Meet our host - Div Manickam

• GTM Pack | AssetMule (Jun 2024)

  • Shaping that winning together mindset

  • Do I have a clear conscience as a leader?

  • Episode 81: Building bridges with a "winning together" mindset
    
    
    

  • [Women in Product] Mastering the art and science of Product Marketing | Div Manickam

  • Mentorgain course: Mastering Resume and Job search for Product Marketing and Product Management with Div Manickam
    
    
    

• Podcasts - GTM Secrets, MyWay, Amplify, Product Marketing Genius

  • • GTM Secrets with Stephen Lowisz -  Ep 31 - Fuel your growth with bold ideas (Dec 2024)
      How do you measure product marketing when it's reliant on sales, marketing, sales enablement, product, customer success and so much more?
      Stephen and Div explore strategies for elevating leadership, developing resilience, and unlocking untapped potential in both professional and personal life. Through engaging stories, practical advice, and groundbreaking ideas, this episode offers a roadmap to mastering challenges and achieving success.
      
      

    • Paths Uncharted: Div's Journey from Tech Whiz to Marketing Maestro with Ivan Buric (Dec 2024)

      • https://myway.beehiiv.com/p/div-manickam

𝗔𝗿𝗲 𝗬𝗼𝘂 𝗗𝗲𝗳𝗶𝗻𝗶𝗻𝗴 𝗬𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗯𝘆 𝗬𝗼𝘂𝗿 𝗝𝗼𝗯 𝗧𝗶𝘁𝗹𝗲?

• • • • Ty𝘪𝘯𝘨 𝘦𝘯𝘵𝘪𝘳𝘦 𝘪𝘥𝘦𝘯𝘵𝘪𝘵𝘺 𝘵𝘰 𝘫𝘰𝘣 𝘵𝘪𝘵𝘭𝘦.

      • When work was going well, they felt on top of the world. When it wasn’t, they felt like they’d failed.

• • • • Fast forward to today:

1️⃣ Redefined success on their own terms.

2️⃣ Found fulfillment in passions outside work.

3️⃣ Built a life that’s bigger than their job title.

4️⃣ Focused on making an impact rather than chasing labels.

5️⃣ Created space for balance and joy.

• • • • The part most people see? The confidence and clarity they now have.

      • The part they miss? The internal work it took to get there.

• • • • Lesson: Your job title doesn’t define your worth. The more you focus on what truly fulfills you, the more meaningful your work—and life—become.

• • • • If this resonates, here are 3 small steps to start:

1️⃣ 𝗘𝘅𝗽𝗹𝗼𝗿𝗲 𝗼𝘁𝗵𝗲𝗿 𝗱𝗶𝗺𝗲𝗻𝘀𝗶𝗼𝗻𝘀 𝗼𝗳 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 – What hobbies or passions bring you joy?

2️⃣ 𝗜𝗻𝘃𝗲𝘀𝘁 𝘁𝗶𝗺𝗲 𝗶𝗻 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗴𝗿𝗼𝘄𝘁𝗵 – Read, learn, and try things outside your comfort zone.
3️⃣ 𝗦𝗵𝗶𝗳𝘁 𝘆𝗼𝘂𝗿 𝗳𝗼𝗰𝘂𝘀 𝗳𝗿𝗼𝗺 𝗹𝗮𝗯𝗲𝗹𝘀 𝘁𝗼 𝗶𝗺𝗽𝗮𝗰𝘁 – What can you contribute beyond your role?

𝗟𝗶𝘀𝘁𝗲𝗻𝗶𝗻𝗴 𝘁𝗼 𝗬𝗼𝘂𝗿 𝗕𝗼𝗱𝘆 𝗕𝗲𝗳𝗼𝗿𝗲 𝗕𝘂𝗿𝗻𝗼𝘂𝘁 𝗛𝗶𝘁𝘀

• • • • Pushing through every challenge, ignoring the warning signs, thinking they could just “power through.”

      • Until their body gave them no choice but to stop.

• • • • Fast forward to today:

1️⃣ Learned to recognize the early signs of burnout.

2️⃣ Developed daily habits to protect their mental health.

3️⃣ Built a healthier balance between work and life.

4️⃣ Created routines that keep them grounded and productive.

5️⃣ Prioritized the things that truly matter.

• • • • The part most people see? The progress they’ve made.

      • The part they miss? The hard decision to step back and rebuild intentionally.

• • • • Take away: Breakdowns can lead to breakthroughs—if we’re willing to pause, reflect, and take action.

• • • • If you’re feeling stretched thin, here are 3 steps that helped them:

1️⃣ 𝗟𝗶𝘀𝘁𝗲𝗻 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗯𝗼𝗱𝘆 – Pay attention to signs like poor sleep or fatigue.

2️⃣ 𝗕𝘂𝗶𝗹𝗱 𝗿𝗲𝗰𝗼𝘃𝗲𝗿𝘆 𝘁𝗶𝗺𝗲 𝗶𝗻𝘁𝗼 𝘆𝗼𝘂𝗿 𝗱𝗮𝘆 – Schedule moments for rest and reflection.
3️⃣ 𝗥𝗲𝗮𝗹𝗶𝗴𝗻 𝘆𝗼𝘂𝗿 𝗳𝗼𝗰𝘂𝘀 – Shift your energy toward what fulfills you most.

• • • Product Marketing Genius - Nitin Kartik & Div Manickam - Jan 2024

      •  Top PMM advice in the days of  downsizing including how our network is our net worth ,  tips on salary negotiation,  and more. 

      • Product Marketing Choices - This or That?

        • Choice 1 - single, powerful endorsement from a celebrity vs. multiple endorsements from industry experts  

        • Choice 2 - products that sell themselves with minimal effort vs. those that need constant promotions to maintain sales

        • Choice 3 -  memorable superbowl commercials vs. engaging online content year round

        • Choice 4 - being a market pioneer facing skepticism vs. entering a proven market facing fierce competition.

        • Choice 5 - marketing products with  cutting edge technology vs. products with a classic timeless design.  
          
          

  • Virtual global leadership podcast - Div : Sagar Chandni - Feb 2024

2023

• • Fragile Moments Podcast - A broken teacup Dec 2023  Story #47 - broken teacup

  • PMM Talks Host and Moderator PMM Talks

  • BreathHub: Mindfulness at Work  April 2023 Living In a Startup World! Breath Hub At Work | Breath Hub & Div Manickam

  • Focus on i in Design - ProApp Workshop - April 2023 Focus on the "I" in Design | Design Thinking | Focus on Design
    
    
    

2022

• GrowthSchool.io Workshop - Product Marketing Career July 2022

• Reading Room Calicut - Career Prep Workshop: Resume Best Practices  July 2022

• Bhavans Chevayur, Calicut - 21 Reflections: Career and Life Journey July 2022

• PMM Talks Host and Moderator (Apr - Nov 2022)

• B2B Big Shots - Jan 2022, Mar 3 2022, Mar 23 2022, June 2022

• GrowthMentor - Messaging and Positioning |  Buyer Journey  |  Product Launch and OKRs Apr 2022

• ADPList:  Career Success - Jan 2022, Mental Wellbeing - May 2022

• 2022 Product Marketing Misunderstood: Internal stakeholder and senior leadership alignment Feb 2022

2019-21

• 2021 API Days New York, Hong Kong, Australia, Paris 

• Wynter Olympics (Dec 2021) 

• World Happiness Foundation (Nov 2020, Mar 2021, Mar 2022)

• GoodData and Boomi ambassador for product launches at conferences, analyst and media engagements (2015-20)

• Cornell University guest lecture: Business Intelligence course on Digital Transformation (Fall 2018, Fall 2019)

• Pragmatic Institute (formerly Pragmatic Marketing) 

  • Pragmatic Product Chat: Buyer Journey Reimagined Webinar (Jul 2020)

  • Pragmatic Live podcast: Portfolio Messaging (Mar 2020)

• Sharebird: AMA on the Evolution of Product Marketing to Portfolio Messaging (Dec 2019)

• Product Marketing Alliance

  • Podcast: To Team or not to Team (Sept 2021)

  • AMA: Key PMM metrics and OKRs (Feb 2020)

  • Product Marketing Insider Podcast: Div Manickam - Evolution of Product marketing -> Portfolio messaging (product, industry and solutions) (Oct 2019)

  • Product Marketing Summit - San Francisco (Sept 2019) | Austin (Feb 2020)

• Plat4orm PR: Breaking into New Markets Webinar (Jan 2020)

• Women in Leadership Panel: Open Mobile Summit SF and Advancing Women in Product (Nov 2019)

• Solutions Review Interview: Evolution of Portfolio Messaging  (Oct 2019)

• Regalix: Emergence of Portfolio Marketing (Sept 2019)

Diversity and Belonging

I am committed to foster a vulnerable culture where everyone's voice is heard and we can truly be ourselves in a safe environment.

• [blog] Be your own true self: Diversity, Equity and Inclusion in the workplace

• [blog] Power of Belonging: Team, Workplace and Community

• [ebook] Fearless: Be the Authentic Leader you will Follow